Experience

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  Coldwell Banker Realty

  • Real Estate Agent and Advisors to Sellers, Buyers and Investors

    • Oct 2021 - Present

    Drawing on expertise in Marketing and my background in Architecture, I bring a data-driven approach to analyzing and helping clients understand the highly competitive Boston Real Estate Market. With open and honest communication I help my clients make important financial decisions that fits their...

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  Cloud14 Marketing

  • Marketing Principal - Founder

    • Jan 2015 - Present

    Marketing Strategy, Content Creation and Lead Generation. Marketing that is creative, compelling and tells a story. We work with you to grow your business and execute tactics that are specific to the needs of your customers.

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  Northeastern University

  • Greater Boston Area

  • Adjunct Professor

    • Sep 2016 - Dec 2022
    • Greater Boston Area

    Adjunct Marketing Professor and Thesis Advisor at Northeastern University focused in on digital and social media channels.

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  Stainless Steel Coatings, Inc

  • Director of Marketing

    • Jun 2014 - Dec 2014

    - Worked directly with owner of the company on growth strategies to expand into new markets, strengthen brand and develop better relationships with distributors and customers- Set direction, messaging and wrote content for targeted marketing collateral as well as developed and created the graphic...

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  Riverbed Technology

  • Cambridge, MA

  • Senior Product Marketing Manager

    • Sep 2012 - Jul 2013
    • Cambridge, MA

    - Lead full scope of new product launch that included market research, identifying key target segment, defining value propositions and creating messaging. - Developed extensive materials for communication of product to both internal and external audiences that included datasheets, product broch...

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  Progress Software

  • Marketing Manger - Demand Generation / Campaign Manager

    • Jul 2011 - Jun 2012

    Lead strategy and execution of marketing campaigns for new/existing products that increased sales pipeline - Developed key positioning, messages and assets targeted to specific IT titles that were based on buyer personas- Developed integrated marketing campaigns that moved prospects through stage...

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  Wolters Kluwer

  • Marketing Manager - Programs/Product

    • Jun 2008 - Feb 2010

    Responsible for end-to-end management of portfolio of Financial Services Software Products. Directed and executed all lead generation tactics for the complete portfolio to increased qualified leads. Utilized Saleforce.com and Eloqua.Managed customer advisory boards. Increased thought-leadership a...

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  Autodesk

  • Marketing Manager

    • Dec 2006 - May 2008

    Created and directed external and internal collateral, white papers and communications Built joint go-to-market programs with strategic channel partners to further geographic expansion and market penetration. Part of business development team researching and presenting market viability of potenti...

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  IBM

  • Marketing Manager of Products, Solutions and Programs

    • Feb 1997 - Nov 2006

    Directed and executed demand generation marketing programs. Coordinated world-wide launches and go-to-market plans. Created solutions with strategic technology partners that included hardware, software and services. Drove strategy for product expansion into new customer segments.