Experience

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  RUDSAK

  • Brand & Creative Consultant

    • Apr 2024 - Present

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  HILITE

  • Founder & Director

    • Jan 2021 - Present

    HILITE is a full-service creative agency and production house. We work with global brands, agencies, record labels and publications to produce high-concept branded, music and editorial content. • Concepting, pitching, directing and producing multi-platform productions for international clients. • Hiring and leading teams, managing budgets, crews and production schedules.• Building and nurturing a network of international collaborators working at the forefront of fashion, music, beauty, lifestyle and luxury. Find our work on Instagram @hilite.agencyGet in touch at [email protected]

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  https://andreanazarianwriting.com

  • Freelance Journalist

    • 2018 - Present

    • Bylines in i-D Magazine, Highsnobiety, The National Film Board of Canada, RANGE Magazine, MONTECRISTO Magazine, BeatRoute Magazine, Vancouver is Awesome, The Vancouver Courier and more.

  • Freelance Copywriter & Creative Strategist

    • 2018 - Present

    I create copy across all consumer touchpoints for global brands and agencies. Industries include tech, real estate, SaaS, B2B, DTC, food and wine, fashion, entertainment, nonprofit.

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  Cosecha Imports

  • Marketing and Communications Lead

    • 2018 - 2023

    • Crafted and executed Cosecha Imports' content and brand strategy, strategically enhancing online and offline touchpoints for maximum impact.• Orchestrated Cosecha Imports' content calendar, ensuring the punctual delivery of premium content aligned with Cosecha's messaging and overarching objectives.• Collaborated closely with internal and external stakeholders to ideate and execute initiatives spanning advertising, event production, public relations, sponsorships, tradeshows, and sales support, fostering cohesive brand narratives.• Spearheaded the creation of compelling, documentary-style advertising content for Cosecha's YouTube channel and website, infusing it with a high-end, engaging appeal.• Managed Cosecha Imports' Shopify e-commerce platform, optimizing inventory management, product copy, and user experience (UX) to drive sales growth.

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  REW.ca

  • Vancouver, Canada Area

  • Content and Social Media Specialist

    • Mar 2017 - Feb 2018
    • Vancouver, Canada Area

    o Independently managed REW's entire social media presence including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.o Researched and wrote daily news and lifestyle articles, press releases, email newsletters and marketing copy. Edited and formatted all articles on Polopoly CMS. o Increased traffic to rew.ca/news and user engagement on all social media platforms. Grew Facebook engagement by 160%, Instagram followers by 157%, social traffic by 156%, Facebook followers by 48%, and news traffic by 30%.o Reported on news and social performance on a weekly and monthly basis using Google Analytics, making ongoing recommendations for improvement.o Filmed and edited short videos for REW's Facebook and YouTube pages. o Recruited and managed a team of external contributors made up of real estate industry professionals. o Developed and implemented quarterly content and social media strategy based on audience analysis and social media analytics.o Created infographics using Infogram data visualization software.

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  Format

  • Contributor

    • Apr 2016 - Mar 2017

    Format Magazine is a creative’s interest publication dedicated to sharing the work and experiences of photographers, designers, illustrators and artists around the world.

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  Jostle Corporation

  • Vancouver, Canada Area

  • Digital Content Marketing Specialist

    • Apr 2016 - Oct 2016
    • Vancouver, Canada Area

    • Researched, created and edited digital content for Jostle’s main content marketing channels (blog, website, landing pages, email newsletter, social media, nurture emails etc.)• Coordinated content calendar and distribution to ensure a steady flow of high-quality content for Jostle’s main channels.• Worked directly with the Design and Product Management teams to evolve and refine content strategy and Jostle branding. • Optimized all written content for SEO to produce increased website visits and leads. Worked with the Analytical Marketing, Sales Operations and Customer Success teams to track key metrics and set goals. • Interviewed international customers and crafted in depth case studies published on the Jostle website and shared with prospective customers.

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  Northwestern University

  • Evanston, Illinois

  • Marketing & Communications Writer, Alumni Relations and Development

    • Jan 2015 - Aug 2015
    • Evanston, Illinois

    • Worked directly with the Associate Director of Editorial Content and Senior Development Writer to craft stories and develop communications strategies. • Wrote stories for the Northwestern alumni e-mail newsletter, read by over 150, 000 people around the world. • Researched, interviewed and wrote profiles on prominent Northwestern alumni and donors for the Northwestern Leadership Circle publication and Alumni Awards event program.• Created internal and external communications material to support Northwestern’s 3.75 billion-dollar fundraising campaign. • Developed talking points for the Executive Director of the Alumni Association and President of the University.• Wrote and edited press releases posted on the Northwestern University home page.

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  MUSE Magazine at Queen's

  • Kingston, Ontario

  • Editor-In-Chief

    • Sep 2012 - Jan 2014
    • Kingston, Ontario

    • Independently hired, managed and oversaw the team of fashion, entertainment, arts and lifestyle section editors of the magazine.• Oversaw content selection and approved final copy and format for articles and visual content.• Edited and arranged all content published in print and online.• Conceptualized, coordinated and styled editorial photo shoots.• Worked closely with the business and visual team to organize promotional events and confirm sponsorship for the magazine, and to create marketing strategies to grow the Muse Magazine brand.• Managed Muse Magazine’s Facebook and Twitter pages, providing readers and followers with updates about opportunities to contribute, events, and the latest Muse news.

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  Wave HQ

  • Toronto, Canada Area

  • Communications Intern

    • May 2013 - Jul 2013
    • Toronto, Canada Area

    • Independently managed and updated Wave’s social media pages on a daily basis. • Prepared press releases, conducted media research and sent PR pitches to online and print media outlets in Canada, the United States and Europe.• Monitored Wave’s social media presence and reach using Hootsuite and Sprout Social software. • Created and maintained media lists. • Researched and presented new niche marketing strategies to the Director of Marketing and the marketing team.• Wrote weekly blog posts, customer profiles and staff biographies for the Wave blog and website. • Worked closely with the Director of Marketing, Manager of Media and Communications and Product Marketing Manager to develop the Wave brand and voice.

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  Embrace

  • Marketing & PR Intern

    • May 2012 - Aug 2012

    • Wrote press releases about upcoming events and future plans for Embrace. • Assisted with marketing strategies to market Embrace events to the university student demographic.• Updated the company website on a daily basis with news, show updates, reviews and interviews.• Managed ticket sales and customer service booths at major Embrace festivals• Assisted in media relations with major corporate sponsors for Embrace events attended by more than 8,000 people.• Managed and submitted Customs and Immigration Forms for artists travelling in and out of Canada.

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  doug&partners

  • Account Services/Creative Intern

    • May 2011 - Aug 2011

    • Part of a team coordinating client-agency relations, conducted market research, brainstormed ideas for future ads, image searched for ad campaigns, analyzed and tracked competitors’ ads, booked and recorded corporate meetings.