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Andrea Lindsey
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- Business Development
- Account Management
- Go To Market Strategy
- Channel Partners
- Sales Operations
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Bio
Experience
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Strategic Alliance Management: NVIDIA ISV eco-system
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Jan 2024 - Present
•Line of business manager: Enterprise Software Solutions – NVIDIA ISV eco-system. Onboarding, growth plan creation, partner recruitment & enablement, marketing, demand generation. CPU/GPU/NPU & OEM alliance go-to-market strategy, hyper-scaler alliance management. Focus verticals: healthcare, safety & security, retail, manufacturing & logistics.
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Strategic Alliance Management: Data Automation, Modernization, Advanced Analytics Solutions
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Aug 2021 - Jan 2024
• Line of business manager: Enterprise Software Solution - Alteryx [Data Analytics]. Growth plan creation, partner enablement, marketing, demand generation, AWS alliance management & pipeline. FY23. VAR year-on-year growth 22% - upsell focus program. Focus verticals: healthcare, finance - tax & audit.• All-inclusive line of business manager: Enterprise Software Solutions - Automation Anywhere [RPA technology: Robotic Process Automation] with accelerated 112% year-on-year growth, Software AG [Business Automation, IoT management] - contract negotiation, business plan creation, partner recruitment, onboarding & enablement, MDF & marketing, demand generation & pipeline, rebates & profitability. FY21 & FY22. • Launched 'Solution Factory' solution: vetted and approved reference architecture: Cisco IoT Edge Device [sensors] + Software AG Cumulocity & webMethods. • Global Leadership Recognition Award [April, 2022] - supporting Automation Anywhere & globalcontinuity.
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Strategic Alliance Management: DellEMC Enterprise Storage, Data Protection, C...
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Jul 2017 - Aug 2021
• Normalized YoY growth: 18-19:19%, 19-20: 13%. 20-21: Covid. FY19 Distributor of the Year, Presidents Club• Product launches: PowerStore & PowerScale, Microsoft Azure Stack, Business use cases: Air-Gapped CyberVault, UDS Safety & Security, Cross LOB: Dell Advantage - Why Go Halfway?. • R...
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Strategic Alliance Management: VMware NSX Software Defined Data Center Techno...
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Apr 2015 - Apr 2017
• Invested in as a supplemental VMware resource to introduce, train, enable, create demand, generate pipeline. • Prospected, engaged, educated and enabled partners on this highly technical next-generation network infrastructure to the point of accelerated revenue generation. FY15 revenue: $20M; F...
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Strategic Account Management: National System Integrators. President's Club.
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Apr 2011 - Apr 2015
• Created, executed east coast go-to-market strategy, recruitment, enablement, marketing and propensity-to-buy programs.• Overachieved organizational quota assignment with >20% YoY growth; FY12: 115%, FY13: 98%, FY14: 138%; FY15 quota was $100M. President’s Club participant FY14.• Engaged, dev...
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Direct Sales - SLED
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Dec 2009 - Apr 2011
• Direct sales revenue contribution: Networking & AV project/Shrewsbury Middle School; $650K. WLAN & BYOD project/Southeastern Regional Technical Vocational High School; $500K.• Proficient in complex technology bids, writing bid specifications, new school construction projects, ERATE. • A...
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Start Up. IoT. Strategic Account Management: North American Distributors, Val...
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Mar 2005 - Jun 2009
• FY05 revenue contribution: $6.5M, FY06: $8.01M, FY07: $9.5M, FY08: $11.1M. The revenue number does not correspond with the strategic value of how many thousands of PoE ports were sold. • Launched and managed the distribution go-to-market channel strategy through Ingram Micro, Anixter, CDW. • Cr...
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Start Up. Channel Creation & Development
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Dec 2002 - Jan 2005
• FY03 revenue contribution: $4.1M; FY04: $5.2M. Overachieved organizational quota assignment.• Authored the annual territory business plans; co-wrote channel program, reseller incentives, marketing collateral, monthly email newsletter. Authored state contract submissions: MA, NH, VA, FL and NY.•...
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Education
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Northeastern University
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Northeastern University
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Industry Focus. “Technology and Software Development”
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