Bio
Credentials
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Remote Pilot Certificate of Competency (RCoC - EVLOS)
Civil Aviation Authority of MalaysiaJun, 2023- May, 2026 -
Remote Pilot Certificate of Competency (RCoC-B)
Civil Aviation Authority of MalaysiaApr, 2023- May, 2026 -
Digital Fundamentals Program
airasia academyFeb, 2022- May, 2026
Experience
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Malaysia
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Transportation, Logistics, Supply Chain and Storage
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500 - 600 Employee
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Commercial Manager
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Mar 2024 - Present
• Engaging and collaborating with all the top E-commerce platforms across China (from Temu PDD, Shopee, Douyin, JD, Alibaba etc), built fast growing, sustainable commercial pipeline and established a diverse customer pool (of online merchants, online and offline consolidators and agents) to optimise load during peak and off peak seasons. • Increased monthly volume to over 1mil tonnes and revenue by over x6mil fold USD in 3 quarters; established strong line haul services from China to South East Asia, Oceania and Middle East to expand our service value chain to said customer base, applying our freighter charter, network and passenger airline capacity.
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Strategic Projects Manager
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Sep 2022 - Present
Managing and ensuring success of high value and high impact commercial and operations projects• Created the foundational logic and mechanics of a projection model for major B2B client accounts for load planning purposes, optimised to client's SLA needs, which affects the deployment and mix in usage between narrow body flight belly space and freighter.• Coming up with a B2B and B2C delivery product for China outbound, driving expansion of cross border e-commerce delivery from China. Grew customer base by over 3 times while increasing product / service range, increasing daily parcel count by over 30,000X in a quarter through usage of our belly space, freighter and strategic partnerships. • Exploring drone delivery service.
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Regional Project Manager
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Aug 2021 - Sep 2022
Regional Network Planning and Management. Moving things from A to B magically, connecting 232 cities across Malaysia, Philippines, Indonesia, Singapore, Thailand.• Responsible for growing the Indonesia domestic market revenue by > 150,000 fold USD in over a month, connecting over 10 cities across Indo, grew and stabilised team operations, strengthened collaboration between domestic and regional cross functional teams to sustain all growth efforts.• Built SLA tracking model for largest B2B clients, which has been replicated and is used across countries.
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Vav Productions Sdn Bhd
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Malaysia, Indonesia, China
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Founder & Partner
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Dec 2020 - Present
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Malaysia, Indonesia, China
Media and music production house which concurrently functions as a talent agency. Aspiring to be the YG / SM / JYP of SEA bringing together talent from Malaysia, Indonesia, the Philippines, China, Singapore. We want to raise up dozens, even hundreds more talent such as Tan Sri Michelle Yeoh who can represent and win awards for the region. Work covered by team includes music and media productions for TV shows, radio and non mainstream media. Handling top talent including a top Malaysian model, drone team representing Malaysia to the FIDA World DroneSoccer Championship, influencers targeting niche markets amongst others. • Executive Producer for the EP "Voice of the Saints", with Vince Chong as main advisor and Co-Producer• Executive Producer of the original songs and music videos for "Jangan Gentar" and "Rise up Sarawak"• Executive Producer and Producer for the "Lion's Den" Season 1 Reality Show, the first reality show of its kind across Asia which was broadcasted across national TV, RTM in 2023, with the aim of expanding it to a regional network. Secured over 15 sponsors across the government, hospitality & tourism, F&B, manufacturing, healthcare sectors; Season 2 will be in collaboration with China National Youth Association and foreign broadcasting networks. • Executive Producer for songs “Bangkitlah Malaysia”, “Bangkitlah Sarawak”, “Jangan Gentar”, “Kisah Benang Kita”which have been licensed as theme songs for MNC and government linked agency including Axiata and Khazanah Yayasan, and played across all major national radio & TV stations.• Composer and singer of songs which have been performed to Sarawak Premier, state officials and other key personnel.• Managing top Malaysian and Indonesian talent including those in performing arts, drone soccer & racers.
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Vav Ventures Plt
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Malaysia
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Founder & Partner
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Aug 2020 - Present
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Malaysia
Overseeing family office structure focusing on wealth creation and multiplication related services, and trades across a vast range of local and non-local securities.
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Cross Border Business Development
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Jun 2020 - Aug 2021
Strategising and growing cross-border business with China, Korea, Japan, Indonesia and other countries
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Axiata Digital
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Malaysia
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Strategy Manager
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Nov 2019 - Jun 2020
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Malaysia
Axiata Digital is a global internet company which stemmed from Celcom Axiata, a telco company with a global footprint. Axiata Digital builds, accelerates, and invests in winning ventures serving 350 million customers in 10 markets and beyond.Work covers the areas of tech and data science, with a specific focus on digital payments, lending and insurance to serve the underserved segments. https://www.axiatadigital.com/
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Malaysia
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Business Consulting and Services
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1 - 100 Employee
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Senior Associate
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May 2019 - Nov 2019
Consistently top performer in cohort• Experience in the education, energy, hospitality and trade sectors
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Associate
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Mar 2017 - Nov 2019
PEMANDU Associates became a private consulting firm with a fast-growing presence in more than 4 countries including the Middle East, Russia, India and African countries.pemandu.orgConsistently top performer in cohortMain responsibilities included: PMT, Ministerial Key Result Areas (MKRAs) and Special Projects• Involved in strategy and implementation work across projects involving agriculture, commodities, urban public transportation, manufacturing, talent value chain revamp, anti-corruption, fighting crime and police empowerment, communications, corporate restructuring, improvement of civil service delivery amongst others • Oversaw Cabinet Away Day planning, ministerial KPI setting, Mid-Year and Year-End review processes for >10 ministries with corresponding performance monitoring involving the (then) Malaysian Prime Minister and Chief Secretary • Designed and conducted strategic pieces for top government leaders of a West African and Caribbean-based country which aim to increase investment and jobs for the target region
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Analyst
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Dec 2015 - Feb 2017
PEMANDU was a Delivery Unit based within the then Prime Minister's department, in which I served the bond for my full federal scholarship. I was overseeing strategy and implementation for the NKEA Palm Oil and Rubber, ETP Investment and ETP Innovation portfolios, and responsibilities then were to:• Monitor progress for upstream and downstream sectors of the Palm Oil and Rubber value chain by working alongside the Ministry of Plantation Industries and Commodities, Malaysia Palm Oil Board and Malaysia Rubber Board; facilitating collaboration between public and private stakeholders• Manage, analyse, storyline and communicate macroeconomic data and progress of the 12 National Key Economic Areas (NKEAs) to the general public, local/foreign Ministers interested in the PEMANDU model, local/foreign investors seeking to invest in Malaysia and credit rating agencies • Work alongside relevant agencies (AIM, NGAP) in establishing an innovation-driven economy that contributes towards Malaysia’s aim to become a high-income economy
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Intern
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Aug 2015 - Nov 2015
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Malaysia
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Non-profit Organization Management
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200 - 300 Employee
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Founder & Advisor of ICMS Academy
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Dec 2014 - Jun 2017
ICMScholars is a non-profit professional network of driven Malaysians, committed to the development of Malaysian youths in three main areas: leadership capabilities, intellectual rigor, and career pathways. Today, we are based in six countries divided into 5 Chapters: the United Kingdom, Malaysia, Hong Kong, Singapore, as well as the United States of America & Canada.http://icmscholars.org• Provided CV, Cover letter and Case Study Interview Advice to over 30 associates applying to MBB and other consultancies• Conducted Case Study Consultation and Practice Sessions for Associates on a consistent basis• Advisor to FCR Division (on end to end sales approach) where necessaryContact: [email protected]
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Corporate Relations Executive Co-Director
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Feb 2014 - Feb 2015
• Built relationships and managed expectations of more than 15 business corporations and NGOs across various sectors on behalf of ICMS• Managed the marketing and end-to-end sale processes (from prospecting, outreach, pitching, drafting and signing of agreement to follow-up and delivery) in bringing on board 2 MNCs• Exceeded annual team target of RM300,000 in terms of Sponsorship and Partnership value
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McKinsey & Company
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Kuala Lumpur, Malaysia
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Summer Analyst
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Jul 2014 - Sep 2014
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Kuala Lumpur, Malaysia
• Clinched an internship via the Malaysia’s Top 50 Internship Program (Otak2)
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Social Media Ambassador
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May 2014 - Aug 2014
https://www.linkedin.com/company/otak-otak• Hand-picked by the Founders to take charge of Otak2 publicity and improve bonds between Malaysia’s top 24 interns in the 2014 cohort• Gathered insight on the media, technology, oil and gas, consulting, banking, telecommunications and start-up industries via networking with the relevant CEOs and Associates of various companies including Garena, BFM, Gartner, Bank Negara, Code Equality, Jobstreet, Teach For Malaysia, LeapEd, Astro, and Petronas
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Education
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2017 - 2017HBX | Harvard Business School
CORe Credential of Readiness, Business Analytics, Economics, Financial Accounting -
2020 - 2020Women2Win : Global Asian Women Leaders Network (GAWLN)
Global Asian Women Leaders Network 01/2020 -
2012 - 2015University of Nottingham
Bachelor’s Degree, Law -
2010 - 2012HELP University
A-levels, Law (A*, World Award), Economics (A), Mathematics (A), English Literature (B) -
2005 - 2010Methodist Secondary School (Cluster School)
SPM, Science Stream
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