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Andrea Finard

Marketing &amp; Brand Development Profess... at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Andrea Finard Consulting</span>
Intro Book
Andrea Finard, a seasoned marketing professional with 10+ years of experience, holds a Bachelor's degree from University of Massachusetts Amherst and a Certificate in Entrepreneurship from Babson College, with expertise in Integrated Marketing, Latin American Markets, and Spanish, driving growth through strategic marketing plans and brand development.
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Location
Weston, Massachusetts, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Full professional proficiency
Skills
  • Integrated Marketing
  • Latin American Markets
  • Email Marketing
  • Strategy
  • Marketing
  • Show all
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Bio

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Andrea Finard is a seasoned marketing professional with expertise in integrated marketing, Latin American markets, and brand development. With a strong educational foundation in entrepreneurship from Babson College and a Bachelor's degree in Spanish from the University of Massachusetts Amherst, Andrea has honed her skills in a variety of settings, including roles at Arnold Worldwide, Digitas, and Fidelity Investments. As a native English speaker and full professional Spanish speaker, Andrea excels in cross-cultural marketing and communication. Her experience spans marketing strategy, brand development, public relations, and account management, with a proven track record of driving growth and delivering results.

Experience

  • Andrea Finard Consulting
    • Marketing & Brand Development Professional
  • Andrea Finard Consulting
    • Greater Boston Area
    • Marketing & Brand Development Professional
      • Jan 2014 - Present
      • Greater Boston Area

      Role: Provide a range of marketing and branding support on a contract basisSelected AccomplishmentsCurrent (Hospitality)--Created focused marketing and communications audit for hospitality client during Client due diligence period. With the goal of evaluating asset purchase price and creating str...

  • Be Styled, a blowdry lounge
    • Metro Boston
    • Director of Brand Development and Marketing
      • Oct 2012 - Dec 2013
      • Metro Boston

      Role: Led Brand creation and launch of marketing strategy behind blowdry concept in affluent lifestyle marketSelected Accomplishments--Developed, launched, and managed all aspects of conceptual brand design, customer experience, marketing, and marketing communications strategy - driving vision, t...

  • Arnold Worldwide
    • MS, Account Services
      • Jan 2004 - May 2007

      Role: Provided strategic leadership in the creation of marketing plans for clients (e.g., RoyalCaribbean, Radio Shack, Fidelity Investments), with primary focus on digital strategySelected Accomplishments--Provided strategic leadership in client website relaunch, including complex booking engine ...

  • Digitas
    • VP, Associate Director, Marketing
      • 2000 - May 2002

      Role: Led cross-functional teams in the creation and execution of new product development as well as integrated marketing programs for clients (e.g., Yahoo!, Charles Schwab, RealNetworks, Franklin Covey).Selected Accomplishments--Developed and launched overarching marketing plan and creative stra...

  • Fidelity Investments
    • Director International Marketing, Fidelity Investments Institutional Services...
      • Sep 1996 - Feb 2000

      Role: Developed strategic marketing plan for international investment products sold through Latin American, Canadian, and US distributors Selected Accomplishments--Analyzed key distribution relationships, creating and implementing institutional promotional strategies and developing individualized...

Education

  • 2010 - 2010
    Babson College
  • 1988 - 1992
    University of Massachusetts Amherst

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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