Bio
Credentials
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Curso de Product Management
Cursos PM3Jul, 2022- Apr, 2026
Experience
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United States
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Spectator Sports
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1 - 100 Employee
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Senior Director of Operations and Chief of Staff
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Jun 2023 - Present
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Head of Operations and Product Manager
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Nov 2022 - Jun 2023
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Head Of Operations
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Jul 2022 - Nov 2022
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Neon
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São Paulo, Brazil
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Product Manager
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Mar 2022 - Jul 2022
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São Paulo, Brazil
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Credit Suisse
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São Paulo, São Paulo, Brazil
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Projects and Partnership - Instituto Credit Suisse Hedging-Griffo
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Jan 2020 - Nov 2021
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São Paulo, São Paulo, Brazil
Responsible for overseeing the institute’s relationships and donations to the entire portfolio (57 NGOs and R$13.4 million) in annual donations in 2020) alongside the director.-Define the allocation of our portfolio and monitor results to maximize the NGO´s efficiency and impact-Build and execute communications strategy on Credit Suisse´s Brazil social media and e-mail channels regarding volunteer opportunities, partnership updates and institutional results-Lead accountability analysis, including financial audit and activities reports for each donation-Responsible for the organization's performance review, renewal process, funds allocation and assisting with annual fundraising-Create a comprehensive annual institutional and donors report including main events and KPIs for the organizations-Coordinate and implement events to promote networking and volunteering opportunities between NGOs and financial partners-Responsible for all due diligence of the NGOs to minimize operational risks and liabilities
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Instituto Reciclar
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São Paulo Area, Brazil
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Coordinator – Employability and Volunteering
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Dec 2018 - Dec 2019
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São Paulo Area, Brazil
Pioneered a 360 curriculum for low-income students, focusing on both hard and soft skills to place them into the workforce. In addition, strengthened relationships with major corporations to ensure opportunities for hiring and volunteering.-Responsible for impacting the institute's OKRs by Increasing employability rate by >50% (from 60% to 92% of students getting hired) and volunteer engagement by 200% (141 volunteers in 2019 vs 45 in 2018)-Created a 2-year curriculum that ensured students were professionally and personally ready to enter the workforce, including placement into technical courses, reinforcement of basic subjects, mock interviews, workshops and a mentorship program-Lead the relationship with companies to obtain more hiring positions, opportunities for mentorship and volunteering events-Created a mentoring platform and content along with the design and educational teams-Conducted the process of recruiting and retaining teenagers throughout the selection process and the new class along the educational team.
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Parfums Christian Dior
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Miami, Florida, United States
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Visual Merchandising Coordinator
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Jun 2016 - Jul 2018
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Miami, Florida, United States
Managed all aspects of Dior Parfums’ VM strategy in the Americas travel retail business, totaling over 500 points of sales. -Co-led the market strategy and implementation for 4 main markets (LATAM, NAM, ASIAN DOORS and Cruise ships)-Built, deployed and led all retail training materials in English, Spanish and Portuguese and sessions to over 200 Dior sales representatives in order to ensure alignment of the brand’s strategy and deepen the knowledge of the products-Responsible for implementing all stores VM strategy (from conception all the way through to launch)-Worked closely with the architecture, product development, trade marketing and field team as well as clients and outsourced suppliers to coordinate the implementation of the new strategy-Managed KPIs for sell in and sell out of SKUs per market in order to create a VM strategy to maximize exposure of strong products-Tracked and managed VM budget and expenses-Oversaw all point of sale merchandising inventories including forecasting, replenishment, allocation and discontinuation alongside with the demand planning and supply chain teams
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LVMH Watches & Jewelry
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Miami, Florida, United States
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Marketing Intern
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Dec 2015 - May 2016
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Miami, Florida, United States
Work closely with the Marketing Director, Media Marketing Manager and Trade Marketing Manager-Liaise with clipping agency to prepare detailed report after major product launch or event to check the ROI and report to upper management-Main point of contact between Latin America’s social media agencies and assist with strategic implementations as well as daily monitoring of published content-Select and create all content for Tag Heuer’s quarterly newsletter-Responsible for updating the CLA (Caribbean Latin America) / Brazil Media Plan-Lead the consolidation of all requirements for the execution of an event, contacting the vendors and building the budgets
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The Webster
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Miami, Florida, United States
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Marketing Intern
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May 2015 - Dec 2015
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Miami, Florida, United States
-Collaborated with the events Manager on developing event logistics and implementing marketing strategies in order to increase brand awareness-Managed and created social content for Pinterest increasing traffic and engagement by over 100% in 2 months -Created a weekly social media report including key performance metrics to identify opportunities and weaknesses on Webster’s social media strategy
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3A Worldwide
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Miami, Florida, United States
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Public Relations Intern
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Aug 2014 - Dec 2014
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Miami, Florida, United States
-Organized and coordinated FAM trips’ for influential clients; such as Marriott, Olympus and Safilo-Consolidated client’s itinerary folder which contained media representative’s information for my Senior Account Executive with the purpose of promoting efficiency during events-Conducted extensive research about the most influential media personalities of the major countries of Latin America
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Education
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2012 - 2016University of Miami
Bachelor's Degree, Public Relations, Marketing and Management -
2018 - 2019Amani Institute
Post Graduate Course, Social Innovation Management
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