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Bio

Andrea Echanove, a seasoned project management expert, has established herself as a versatile leader in the industry. With native proficiency in both English and Spanish, she effectively navigates cross-cultural projects, ensuring seamless collaboration and client satisfaction. Echanove's expertise spans multiple domains, including project management, agile methodologies, team leadership, and marketing strategy. Her experience in managing projects for prominent companies like Zoek and SY Group has equipped her with the skills to drive results-driven initiatives. Echanove holds a Bachelor's Degree in Marketing and has obtained certifications in Project Management and Personal Branding. Her dedication to staying current with industry trends and tools has earned her a reputation as a trusted professional in the field.

Experience

    • United States
    • Marketing Services
    • 100 - 200 Employee
    • Project Manager
      • Jan 2025 - Present
      • Remote

      Manage a portfolio of 230+ active clients, ensuring satisfaction throughout all project phases.
      Act as main point of contact via phone and email, providing consistent and timely client support.
      Lead a team of web designers, monitoring performance and aligning deliverables with standards.
      Conduct consultations to understand client needs, suggest solutions, and define project scope.
      Translate client requirements into clear briefs and ensure accurate execution across teams.
      Ensure design quality by reviewing deliverables at every stage of the web development process.
      Resolve platform limitations creatively by offering alternative solutions aligned with client goals.
      Facilitate Zoom and screen-sharing meetings to present progress and gather feedback.
      Keep detailed CRM records to support project tracking, handoffs, and follow-ups.
      Support upselling and cross-selling based on a deep understanding of client needs and offerings.
      Stay current on platform updates, tools, and workflows to ensure process efficiency.
      Handle escalations, complaints, and negotiations with a problem-solving and client-first approach.
      Collaborate cross-functionally to ensure on-time delivery and consistent client experience.

    • Australia
    • Think Tanks
    • 1 - 100 Employee
    • Project & Marketing Manager
      • Mar 2024 - Jan 2025
      • Queretaro

      Launch and manage campaigns on multiple platforms.
      Drive organic growth through SEO and SEM optimization.
      Measure campaign effectiveness and iterate based on insights.
      Develop compelling content to drive audience growth.
      Oversee content distribution across various platforms.
      Maintain consistent brand voice and messaging.
      Oversee the production of high-quality content.
      Develop and execute social media marketing strategies.
      Create visually compelling posts that drive engagement.
      Build and nurture online communities.
      Measure social media performance and identify areas for improvement.
      Collect and interpret data to inform decision-making.
      Monitor market trends to identify opportunities.
      Deliver actionable reports to optimize marketing efforts.
      Assist in developing dashboards to track key performance indicators.
      Source and quality new leads.
      Cultivate and nurture existing client relationships.
      Deliver persuasive sales presentations and negotiate deals.
      Drive sales performance and meet or exceed quotas.
      Provide actionable insights through sales reporting and market research.
      Oversee all aspects of project lifecycle.
      Set clear project objectives, timelines, and budgets.
      Manage cross-functional teams and resources.
      Proactively address challenges and implement effective solutions.
      Ensure projects are delivered on time and within budget.
      Manage the procurement process from end to end.
      Build strong supplier relationships to secure favorable terms.
      Maintain a comprehensive supplier database.
      Oversee timely delivery of goods and services.
      Provide data-driven insights to optimize procurement processes.
      Conceptualize and design unique event themes.
      Develop visual representations of event concepts.
      Oversee event setup and decoration.
      Manage vendor relationships and ensure timely delivery of materials.
      Deliver customized solutions to exceed client expectations.

    • Sr Account Manager
      • Aug 2023 - Feb 2024
      • Remote

      Launch and manage campaigns on multiple platforms.
      Optimize SEO and SEM strategies to drive organic and paid traffic to the website.
      Track key metrics and make data-driven adjustments to campaigns.
      Develop and execute targeted email marketing campaigns.
      Develop compelling content to drive audience growth and retention.
      Oversee content distribution across multiple platforms.
      Ensure content quality and alignment with brand guidelines.
      Oversee the production of high-quality content assets.
      Develop social media strategies to increase brand awareness and engagement.
      Measure social media impact and refine strategies accordingly.
      Collect both qualitative and quantitative data on participant performance.
      Analyze data using advanced analytics tools.
      Produce actionable reports highlighting key findings and recommendations.
      Present findings to internal teams and clients to inform future program development.

    • Mexico
    • Events Services
    • 1 - 100 Employee
    • Customer Service & Sales Executive
      • Jun 2021 - Oct 2022
      • Remote

      Conduct market research to identify potential clients and partners.
      Create targeted prospect lists.
      Initiate and nurture relationships with potential clients.
      Highlight the benefits of partnering with the event.
      Create customized solutions for each prospect.
      Ensure contracts align with company policies and industry standards.
      Close deals that maximize revenue and client satisfaction.
      Drive contract closures within agreed-upon timelines.
      Act as the primary point of contact for clients.
      Keep clients informed throughout the event planning process.
      Provide timely solutions to client issues.
      Build trust and credibility through excellent service.
      Drive sales growth and achieve revenue targets.
      Measure and analyze sales activities.
      Optimize sales processes for maximum effectiveness.
      Work collaboratively with cross-functional teams.
      Provide timely information and updates.
      Resolve logistical issues promptly.
      Handle on-site challenges and provide solutions.
      Analyze attendee feedback to identify areas for improvement.
      Prepare comprehensive event reports.
      Cultivate long-term partnerships.

    • Mexico
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2020 - Jun 2021
      • Remote

      Oversee the production of engaging visual and written content.
      Develop and execute comprehensive social media strategies.
      Produce visually compelling and informative social media content.
      Create engaging posts that resonate with our audience.
      Analyze audience engagement metrics to optimize strategies.
      Gather and analyze campaign data to measure ROI.
      Monitor market trends to identify opportunities.
      Provide data-driven insights to inform marketing strategy.
      Assist in developing dashboards to track key performance indicators.

    • Event Planner
      • Jan 2015 - Apr 2024
      • Hybrid

      Oversee all aspects of the project lifecycle.
      Establish project scope, deliverables, and resource allocation.
      Manage cross-functional teams and resources.
      Identify and mitigate project risks.
      Ensure projects are delivered on time and within budget.
      Source and procure goods and services to support operations.
      Build strong supplier relationships to secure favorable terms.
      Manage supplier relationships and performance.
      Oversee timely delivery of goods and services.
      Provide data-driven insights to optimize procurement processes.

Education

  • 2017 -
    EBC
    Bachelor's Degree, Marketing
  • 2020 -
    Secuencial MX
    Diploma, Personal Image
  • 2021 -
    Fashion Business Review
    Diploma, Fashion Business Review
  • 2024 -
    Course in Wedding and Event Design and Decoration
    Course, Wedding and Event Design and Decoration
  • 2024 -
    Personal Branding Certification
    Certification, Personal Branding Certification
  • 2025 -
    Course in Responsible Prompting
    Course, Responsible Prompting
  • 2025 - Present
    Project Management Certification
    Certification, Project Management Certification

Services

Industry Focus. “Marketing Services”

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