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Andrea Diener profile image

Andrea Diener

Digital Advertising Specialist & Social Media Manager at Canvas Credit Union
Intro Book
Marketing professional with 10+ years of experience in digital marketing, event planning, and project management
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Location
Denver, Colorado, United States, US
Skills
  • Social Media
  • Event Planning
  • Editing
  • Public Relations
  • Social Networking
  • Show all
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Bio

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Andrea Diener is a seasoned marketing professional with 10+ years of experience in digital marketing, event planning, and project management. She has a strong background in social media, content creation, and campaign optimization. Andrea has worked with various organizations, including Canvas Credit Union, Obesity Medicine Association, and Community Shares of Colorado, providing marketing support, social media management, and event planning services. With a Bachelor of Arts degree in Communication, Journalism from the University of Northern Colorado, Andrea has developed a solid foundation in marketing communications, writing, and editing. She is also certified in various areas, including Hubspot Social Media Certification, Marketing During a Crisis, and Advertising on Facebook. Andrea is based in Denver, Colorado, and is well-versed in marketing strategies, social media trends, and event planning techniques. She is skilled in a range of tools and platforms, including Google Analytics, Facebook Ads, Instagram, and Hubspot. Andrea is a creative and results-driven professional with a passion for marketing, event planning, and project management.

Credentials

  • Basis Elevate
    Basis Technologies
    Jun, 2024
    - Apr, 2026
  • Certified Nutritionist
    (ISSA) International Sports Sciences Association
    Jun, 2023
    - Apr, 2026
  • Certified Personal Trainer
    (ISSA) International Sports Sciences Association
    Apr, 2023
    - Apr, 2026
  • Migrating from Universal Analytics to Google Analytics 4 (GA4)
    LinkedIn
    Jan, 2023
    - Apr, 2026
  • How to market your hybrid event
    AssociationSuccess.org
    Nov, 2020
    - Apr, 2026
  • Advertising on Facebook
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Advertising on Facebook: Advanced
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Hubspot Social Media Certification
    HubSpot Academy
    Apr, 2020
    - Apr, 2026
  • Marketing During a Crisis
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Marketing on Instagram
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Marketing Tools: Digital Marketing
    LinkedIn
    Apr, 2020
    - Apr, 2026

Experience

  • Canvas Credit Union
    • Digital Advertising Specialist & Social Media Manager
      • 2021 - Present

      - Oversee Canvas’ advertising and multimedia buys for a $2.2M budget, managing all aspects of programmatic media buying including video, display, and social advertising.- Develop and optimize advertising tactics and campaigns across various media channels, encompassing planning, implementation, execution, monitoring, and performance analysis; grew CTR from .08% to .09% YoY, VCR from 93% to 94% YoY, and increased video completions by 2 Million over one year. - Analyze and present monthly reporting of Key KPIs and next steps to VP of Marketing, Senior Leadership, and Marketing team. - Lead the development and execution of Canvas’ social media paid and organic strategy, including but not limited to maintaining a comprehensive social calendar, curating engaging content, and managing stakeholder relationships.- Effectively manage internal teams and external vendors to foster compliance, maintain consistent brand messaging, and ensure delivery of media assets.

  • (various)
    • Marketing & Design Consultant
      • 2017 - Mar 2024

      - Managed budgets and media planning across Google, Meta, Yelp, and Home Advisor platforms.- Utilized monthly analytics to plan and optimize campaigns and concurrently managed website creation and maintenance. Achieved remarkable year-over-year growth: Increased website sessions by 19% YoY, boosted website users by 22% YoY, elevated Google Ads clicks by 96%, and cut Google Ads CPC in half.- Developed and executed strategic marketing campaigns across social. Achieved a 317% increase in social media following and reach within one year. Maintained a comprehensive social calendar to ensure consistent engagement and messaging.- Grew and managed text and email lists exceeding 12,000+ subscribers. Achieved an 18% increase in email opens YoY and a 22% increase in email clicks YoY.- Designed brand-appropriate logos and print materials for local businesses, aligning with their marketing strategies and goals.

  • Obesity Medicine Association
    • Marketing Manager
      • 2020 - 2021

      - Assisted in leading the marketing department in strategic and tactical marketing campaigns and projects to ensure revenue targets are exceeded and stayed within the marketing budget.- Outreached to various media outlets for ad buys. Negotiated ad placements for events.- Created strong content and marketing campaigns for web, email, SEO, PPC, and social. Monitored, analyzed, and reported on marketing campaigns for positive brand exposure and awareness.- Managed and created effective email marketing campaigns while ensuring accurate demographic list pulling and segmentation to a list of 30,000+.- Updated and managed 3 websites across the association using WordPress.- Created conference platform design and layouts.

  • Community Shares of Colorado
    • Denver, CO
    • Marketing Project Coordinator
      • 2016 - 2017
      • Denver, CO

      - Provided marketing for state and city employees.- Advanced funding by aligning outreach strategies for 300+ nonprofits.- Implemented organizational tools for campaigns.- Tracked 300 non-profits’ participation in workplace giving campaigns.

  • Group Publishing
    • United States
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Marketing Coordinator
      • 2012 - 2015

      - Provided marketing and social media support to 200+ locations. - Helped implement weekly events. - Managed social media sites and increased visibility of locations.- Increased participants by finding and testing marketing outreaches.- Volunteered on the Wellness Committee to plan and implement community-building and wellness events.

    • Media Internship
      • Mar 2012 - Aug 2012

  • Interweave
    • Loveland, Colorado
    • Summer Marketing Internship
      • Mar 2012 - Aug 2012
      • Loveland, Colorado

      Researched people to interview and pitch to the CEOs, coordinated and conducted video interviews by corresponding with interviewees, arranged interview location sites, and went on interviews to assist the media team

  • Zoe's Cafe
    • Greeley, CO
    • Project Management Internship
      • 2010 - 2012
      • Greeley, CO

      Assisted in planning and implementing café events. Designed and created content for a weekly newsletter. Provided stimulating activities for low-income kids in kids group. Served the community with direct trade coffee and products.

Education

  • University of Northern Colorado
    Bachelor of Arts (B.A.), Communication, Journalism

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Industry Focus. “Marketing and Advertising”

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