Experience

• 

  Power Reply

  • Milan, Lombardy, Italy

  • Senior Product Manager | Enterprise Solutions

    • Feb 2022 - May 2023
    • Milan, Lombardy, Italy

    • Developed an advanced log management system for Italy's gas distribution leader, ensuring cross-system data consistency after core Business Process Management system replacement.• Led a cross-functional team of five members through the entire project lifecycle, from requirements gathering and process analysis to solution design and testing, following waterfall methodology.• Leveraged the Elastic Search Stack, managing 40GB of logs daily and generating $440k in sales for Reply.

• 

  PROMETEON TYRE GROUP

  • Italy
  • Motor Vehicle Manufacturing
  • 700 & Above Employee

  • Product Manager | Digital Solutions

    • Nov 2018 - Feb 2022

    • Developed Pirelli's first SaaS system for tire performance management and centralized invoicing, enabling extensive tire data collection and targeting high-value business customers requiring full-service support.• Oversaw end-to-end product development, from requirements gathering to post-launch performance analysis, for a solution encompassing software (online platform and app) and hardware (inspection tools).• Researched and established strategic partnerships with key technology suppliers for rugged smartphones, inspection tools, and complementary services to enhance SaaS capabilities.• Boosted SaaS adoption internationally by training and consulting with influential opinion leaders in logistic fleets and tire dealers, resulting in collecting over 1,000 tire inspections per month.

  • Business Intelligence Analyst

    • Nov 2018 - Aug 2019

    As Market Analyst, directly reporting to Prometeon CMO, I focused on Market Intelligence (analyzing global tire markets, macroeconomics indicators and developing forecasts) and on the development of the full range of the new Prometeon Pro-Services ↓↓↓KEY LEARNINGS- Tableau Analysis and Dashboarding- Markets Historical Analysis and Forecast- New Service Development KEY RESPONSIBILITIES- Support BI Manager in Analyzing Global Tire Markets and making Forecasts- Support CMO in developing and promoting Prometeon Professional ServicesOTHER ACTIVITIES- Support Salesforce adoption as Admin- Support as Gantt Manager of special projects

• 

  Sweetguest

  • Milan Area, Italy

  • Marketing Specialist

    • Jan 2018 - Oct 2018
    • Milan Area, Italy

    Highly formative and dynamic experience during which, as marketing coordinator, I mainly focused on Sales Process design, fundamental for the adoption and customization of Salesforce, and on Online Advertising, of which I strongly concentrated on Performance Analysis ↓↓↓KEY LEARNINGS- Salesforce Admin- Facebook & Google Advertising (SNM – SEM)- KPI oriented Marketing Strategy KEY RESPONSIBILITIES- Coordinate marketing strategy- Oversee and manage Sales Process and Salesforce adoption- High-Value Leads Generation OTHER ACTIVITIES- Landing Page Design & Creation- Geo Marketing - Support to Rebranding Activities

• 

  Pirelli

  • Milano, Italia

  • Market Analyst - Internship

    • Jun 2016 - Dec 2016
    • Milano, Italia

    Assisting Pirelli Industrial's Head of global brand marketing in the development of a global project focused on sales force effectiveness, according to Pirelli's "New Commercial Way".Additional tasks:- Competitive scenario analysis to identify trends- Competitive analysis, preparation of reports and specific researches- Analysis and benchmarking of Pirelli's results- Day by day support activities for the commercial structure- Support to the different markets on criticalities emerging from forecasting activities.

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  Green Town

  • Greater Milan Metropolitan Area

  • Stock Manager

    • Feb 2015 - May 2015
    • Greater Milan Metropolitan Area

    Stock Accounting, Online Marketing Management