Experience

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  Bi-Rite Family of Businesses

  • San Francisco, CA

  • Creative Services Manager

    • May 2016 - Present
    • San Francisco, CA

    Responsible for creating and overseeing visual collateral across the entire family of businesses. Partners closely with the Marketing and Community Managers and supervises the Graphic Designer to own daily deliverables, troubleshoot effectively, and represent the Marketing and Community department. Develop and manage digital assets including website/mobile site design, content management and maintenance, oversight of web developers, and email templates.

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  Prather Ranch Meat Company

  • San Francisco Bay Area

  • Marketing & E-Commerce Consultant

    • Feb 2015 - Feb 2016
    • San Francisco Bay Area

    Managed subscription program overhaul with site resdeisgn. Mapped out 2015 Marketing and Merchandising plan for print and digital, including providing process and roles within existing company structure. Select Achievements: • Responsible for design, photography, and scheduling of co-branded emails that led to a 50% increase in Meat Club membership• Created and implemented process to add new products to the website, increasing average order value of monthly Meat Club shipments• Worked with 3rd party vendor to update look and feel of website, leading to increased Meat Club program participation and cleaner customer data• Created and implemented email lists and process for sending both marketing and customer service emails• Increased Facebook posting reach by creating relevant posts and implementing a posting schedule

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  Peet's Coffee & Tea

  • Emeryville, CA

  • Digital Project Manager

    • Jan 2014 - Aug 2015
    • Emeryville, CA

    Managed all digital projects and select print projects from initial request to asset delivery. Advised team on level of effort and feasibility for digital projects. Maintained workload database while building processes for cross-functional teams within rapidly growing company. Produced seasonal photo shoots for digital photo needs.Select Achievements: • Created and implemented process that allowed projects to be delivered on time or early with a high level of accuracy while preserving work-life balance of design team• Decreased number of outsourced projects, contributing to annual costs savings• Helped grow creative team by participating in hiring process and on-boarding, allowing for an annual increase in projects completed

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  18 Reasons

  • San Francisco Bay Area

  • 18th Hour Cafe Manager

    • Jul 2014 - Jun 2015
    • San Francisco Bay Area

    Provided set-up, food prep, service, and clean-up for weekly café of non-profit. Collaborated on menus and provided guidance for volunteers.

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  Peet's Coffee & Tea

  • E-commerce Manager

    • Mar 2006 - Sep 2013

    Plan, design, manage, and maintain all marketing and merchandising content for Peet’s e-commerce business. Work with small Home Delivery Team to nimbly respond to the needs of the business. Lead cross-functional teams to improve web technology, customer experience, and product assortment. Manage creative process to support social media campaigns. Supervise Webmaster.Select Achievements: • Developed and executed holiday, Valentine’s Day, Mother’s Day and Father’s Day product strategies with a year over year sales increase for 6 straight years • Led project to improve customer experience for online recurring delivery customers and with a dramatic decrease in customers leaving the program • Partnered with Peet’s Retail Merchandising team to use the web site to test new products and develop partnerships with local, artisanal companies • Partnered with Customer Service and Fulfillment teams to optimize inventory management increasing customer satisfaction • Increased email volume and sales with improved email design and process while maintaining current resources • Reduced marketing expenses and time to market by bringing web site product photography in-house

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  Gap Inc.

  • Web Producer

    • Nov 1999 - Mar 2006

    Drove large initiatives to completion utilizing project management skills, strong oral and written communication abilities, and solid understanding of site functionality and business needs. Able to quickly effect change and resolve issues while keeping projects on target and business partners apprised of status.Select Achievements:• Maintained quality and efficiency while leading completion of all Marketing related tasks for relaunch of Oldnavy.com in 2005• Led project to significantly reduce fraud online through addition of security code feature on all 3 Gap brand websites• Successfully managed the launch of the new Women’s Plus clothing line on Oldnavy.com • Drove creation of processes to maintain remote storefront on Amazon.com• Devised, maintained and presented formal process to educate all new team members about site functionality and process• Led team that managed hundreds of site and email marketing messages annually for Oldnavy.com

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  Tangent Computer

  • Web Project Manager

    • Feb 1998 - Nov 1999

    Developed project management skills while maintaining sole responsibility for marketing content on customer facing corporate website.

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  FoodPix

  • Culver City, CA

  • Web Manager/Picture Editor

    • May 1996 - Feb 1998
    • Culver City, CA

    Used culinary knowledge to keyword and attribute a food image catalog of over 5000 images. Used HTML training and design skills to create and manage company site.