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André Keller is a seasoned investment professional with extensive experience in asset management, investment solutions, and front office management. He holds a Swiss Banking Certificate and an ESC Malagnou CFC, and has worked for prominent financial institutions such as Saxo Bank, Lehman Brothers, and Credit Suisse. With a strong background in foreign exchange, derivatives, and investment products, Keller has developed a reputation for his expertise in creating bespoke investment solutions for high-net-worth clients. Keller has also held senior leadership positions, including Chief Investment Officer and Head of Asset Management, and has a proven track record of driving business growth and increasing assets under management. Currently, he serves as co-Chief Investment Officer at Generation Alfa SA, where he leverages his expertise to deliver innovative investment solutions to clients.

Experience

  • Generation Alfa SA
    • Genève, Suisse
    • co-Chief Investment Officer
      • Sep 2019 - Present
      • Genève, Suisse

    • Switzerland
    • Investment Banking
    • 1 - 100 Employee
    • Senior Financial Advisor
      • Nov 2020 - Jul 2022

    • Chief Investment Officer & Board Member
      • Mar 2019 - Oct 2020

  • SEQUOIA Advisory SA
    • Région de Genève, Suisse
    • Chief Investment Officer & Head of Asset Management
      • Jan 2016 - Dec 2019
      • Région de Genève, Suisse

      Initiated, developed and presented bespoke investment solutions for the Sequoia’s most demanding clientsManaged multi-assets dedicated funds and active managed certificate (AMC) with up to 100mio USD AUM Development of tactical investment initiatives; produced weekly recommendations across all asset classes including derivatives used to increase client returns and ROA Developed and delivered highly-innovative platform used to identify cross-market equity investment opportunities

  • Saxo Bank
    • Geneva, Zurich
    • Front Office Business Manager
      • Feb 2006 - Jun 2015
      • Geneva, Zurich

      • Senior member of the front offices management team with direct reporting to the bank’s CEO• Member of the front risk committee and the operational risk committee• Leading role in establishing Saxo Bank as a reputed E-trading platform in Switzerland, Germany and Austria• Led team of 25 business developers and traders covering private and institutional clients • Initiated and built structured sales and marketing approach – which became one of the largest drivers of increasing AUM from EUR 300 mio in 2009 to EUR 1,1 bio in 2014.

    • Director FX Sales
      • Sep 2004 - Aug 2005
      • London, Royaume-Uni

      Responsible for developing market user bank foreign exchange, bullion and interest rate derivative products sales franchise.

  • Lehman Brothers
    • London, Royaume-Uni
    • Director FX Sales
      • Sep 2003 - Aug 2004
      • London, Royaume-Uni

      Responsible for creating and developing the Swiss foreign exchange and derivatives sales Franchise.

  • Credit Suisse
    • Geneva, Zurich, New York
    • Director FX Sales
      • Aug 1993 - Aug 2003
      • Geneva, Zurich, New York

      Head of global FX sales coverage in the French speaking part of Switzerland

    • FX Trader
      • Jun 1992 - Jul 1993
      • Geneva

      Relationship manager for UHNW customers active in FX trading

  • UBS
    • Geneva, Zurich
    • FX Trader
      • Sep 1985 - May 1992
      • Geneva, Zurich

      Foreign Exchange Trader Managing risk position in all the major FX products and derivatives.

Education

  • 1992 - 1996
    ISFB - Institute for Studies in Finance & Banking
    Swiss Banking Certificate, Banking
  • 1985 - 1988
    ESC Malagnou
    CFC, Banking

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Industry Focus. “Financial Services”

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