Experience

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  The Fork Burgers, HI-F&B

  • Brunei

  • Marketing Executive

    • Apr 2022 - Present
    • Brunei

    Lead and manager of marketing initiatives to increase brand visibility and profitability for companies within HI-F&B Group. Responsibilities included event coordination, promotional campaign development, and fostering partnerships in the F&B industry.Strategically developed and executed annual marketing plans, consistently driving revenue growth.Created internal and external communication materials, including engaging social media content, advertisements, and informative interviews.Effectively collaborated with an F&B vendor on a strategic project, resulting in a substantial increase in daily sales. Transformed the average daily sales from 900 to 3,000, demonstrating a remarkable threefold growth.Achieved an outstanding 442% increase in followers within one year, expanding the Instagram audience from 489 to 2600 accounts. Cultivated and maintained key relationships with external F&B industry vendors, creating new opportunities for business development and expanded network through the organizing of events: (1) “Sahur Time”, (2) “Singgah Tapao” (3) “ANTE 2023” and (4) “Weekend Sizzles”

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  MixMedia

  • Brunei

  • Social Media Specialist

    • Feb 2021 - Mar 2022
    • Brunei

    Strategically designed a social media campaign for the launch of Guardian Brunei's new product from the Cotton & Paper line, ensuring compliance with the pandemic-related restrictions in effect at the time of the campaign.Supported the successful launch of Red Bull Brunei's new product, Red Bull Plus, at the 25th Consumer Fair. Collaborated with LiHO and local Key Opinion Leaders (KOLs) to emphasize the product's Unique Selling Point (USP) across Instagram and Facebook.Marketing strategist for cross-channel platforms, crafted and executed in-depth social media strategies for 8-10 client accounts each month, tailoring each approach to meet the specific goals and objectives of the client.Multichannel social media analyst, Conducted data collection and analysis to track and report on key social media metrics, enabling data-driven decision-making and strategy refinement.

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  HADTech College

  • Brunei

  • Marketing Officer

    • Mar 2020 - Jan 2021
    • Brunei

    • Marketing Liaison and Digital Marketing Executive, streamlined content creation process and daily social media management• Executive researcher in current and potential marketing strategies• Social media analyst across multi-channels• Corporate communications liaison• Graphic Designer for marketing collaterals

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  BizTherapy

  • Brunei

  • Event Management Consultant

    • Sep 2019 - Oct 2019
    • Brunei

    • Acted as the secretariat for the Brunei Student Solar Ambassador Project event, in collaboration with the High Commission of India and Kemuda Institute in October 2019, at Universiti Teknologi Brunei (UTB) in honor of Mahatma Gandhi's 150th Birth Anniversary.• Coordinated and executed various event management tasks, including delivering presentations to communicate event details, managing itineraries, and compiling post-event reports for stakeholders, vendors, and the event management team. Additionally, oversaw event merchandise, liaised with external vendors, and handled press relations by preparing press kits for media coverage.

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  Geo Eats and Drinks

  • Brunei

  • Food And Beverage Supervisor

    • Apr 2019 - Jun 2019
    • Brunei

    • Overseeing general management of operations, sales andprocurement.

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  CfBT Education Services, Brunei

  • Brunei

  • Intern

    • Jul 2017 - Dec 2017
    • Brunei

    • Data logger and organiser of exam results from multiple secondary schools of Brunei Darussalam• Designer and issuer of certificates for candidates who completed their course under CfBT

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  The Letterbox Co.

  • Brunei

  • Graphic Designer

    • Feb 2017 - Jun 2017
    • Brunei

    • Scouted for local talent to collaborate with The Letterbox Co• Experienced using Adobe Photoshop, the heavy duty printer, heat press and pre-treatment spray to ensure quality prints onto the products

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  Jerudong International School

  • Junior School Art Technician

    • Aug 2015 - Dec 2015

    • Report to the head of the Junior and Senior School Art departments• Preparing the classrooms prior to lessons• Ensuring all supplies are available• Maintaining the equipments and classroom• Assisting Junior School students as appropriate• Preparing for art exhibitions and display students' art work in the Art rooms• Ensuring that the workspaces/rooms are cleaned and maintained after use