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Anaelle Martin is a seasoned marketing professional with 10+ years of experience in digital marketing, corporate social responsibility, and strategic planning. She has worked with various companies, including CIEL Group, The United Basalt Products Ltd, and Preskil Beach Resort, in roles such as Corporate Affairs Manager, Communications Manager, Marketing & CSR coordinator, and HR Clerk.

Experience

    • Mauritius
    • Investment Management
    • 700 & Above Employee
    • Corporate Affairs Manager at CIEL
      • Aug 2019 - Present

    • Communications Manager
      • Aug 2019 - Present

    • Communication & CSR Lead
      • Jul 2016 - Jun 2018
      • Quatre Bornes

      - Managed the Communication team and led the communication strategy in line with a branding, financial and regulatory perspective - Managed department budgets involved in strategic planning and yearly goals - Ensured all campaigns and communication efforts were met efficiently while using creative ideas and innovative approaches to maximise customer impact - Fostered, nurtured and maintained collaborative relationships with media, partners and company executives - Managed the output of third-party partners ensuring high quality and optimal delivery - Developed the digital pole of the Communication department - CSR Lead - defined strategy, appropriate projects and allocated budgets &resources and follow up mechanism - Appointed as liaison officer of IBL Group to implement the Sustainable Development Goals at company level

    • Marketing & CSR coordinator
      • Mar 2008 - Jun 2016

      - Assisted the management in the elaboration and implementation of Marketing& Communication strategy - Coordinated digital Marketing and follow up on project implementation - Maintained monthly market and competitor analysis for the company’s development - Coordinated sponsorship events and represented the Group for press conferences - Managed promotional items and budget

  • Preskil Beach Resort
    • Pointe d'Esny, Mauritius
    • HR Clerk
      • Dec 2007 - Feb 2008
      • Pointe d'Esny, Mauritius

  • Le Telfair Golf & Spa Resort
    • Le Telfair, Bel Ombre, Mauritius
    • HR Intern
      • Aug 2007 - Nov 2007
      • Le Telfair, Bel Ombre, Mauritius

Education

  • 2009 - 2014
    Charles Telfair Institute
    Bachelor of Commerce (BCom), Management
  • 2008 - 2009
    Mauritius Employers Federation (MEF)
    Advance Certificate in Human Ressources, Human Resources Management/Personnel Administration, General

Suggested Services

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Industry Focus. “Investment Management”

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