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Ana Mercedes Alcocer Délano

General Director at México Tierra De Amaranto

Intro Book

Creative and strategy-driven professional with a unique blend of design sensitivity and business understanding. Trained in graphic design and experienced in brand development, I combine visual storytelling with data-driven thinking to create functional and aesthetic solutions. Passionate about impactful branding, team collaboration, and continuous learning. Proven ability to lead projects, coordinate teams, and maintain a strong focus on both creative quality and operational efficiency. Always seeking to expand my skills and knowledge to deliver better results and grow as a professional.

Portfolio

Verified

Location

Querétaro, Mexico, MX

Languages

English Native or bilingual proficiency
Spanish Native or bilingual proficiency
French Elementary proficiency

Skills

Microsoft Office
Canva
Google Workspace
CRM (workday)
ERP (Service now, RD station, Wordpress)
Adobe Illustrator
Photoshop
InDesign
ProCreate
Project Management
Communication
Teamwork
Leadership
Critical Thinking
Problem Solving
Figma
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$40.0

Hourly Rate

How This Rate is Calculated

Okay, let's start by looking at Ana's profile. She's based in Querétaro, Mexico, so I need to consider the regional rates for her profession. Her education includes a degree in Business Administration with a minor in Finance, Marketing, and Business Innovation from Tecnológico de Monterrey, which is a reputable institution. She also has a CSP Graphic Design from IED Barcelona, which adds to her credentials.

Her skills are a mix of design tools like Adobe Illustrator, Photoshop, InDesign, Figma, ProCreate, and project management skills. She also has experience with CRM and ERP systems, Microsoft Office, Google Workspace, etc. The combination of design and business skills suggests she might be in a role that blends both, like a project coordinator or manager with a creative focus.

Looking at her experience, she's held roles like Program Coordinator, General Manager, and Project Coordinator. Her most recent role was as a Children’s Golf Academy Program Coordinator where she managed over 70 students, organized events, and handled budgeting. She also has experience in project coordination in the tech and golf sectors, which shows versatility.

Considering her location, Mexico has lower average rates compared to the US or Europe, but her international education (IED Barcelona) might allow her to command higher rates. Her bilingual proficiency in English and Spanish is a plus, especially if she's working with international clients.

For someone with her mix of skills and experience, typical hourly rates in Mexico could range from $20-$50 USD depending on the role and client location. Since she has both project management and advanced design skills, maybe leaning towards the higher end. However, considering her relatively short work experience (starting from 2021), maybe around $30-$40. Balancing all factors, maybe $35-$45. Let's settle on $40 as a midpoint.

Bio

Creative and strategy-driven professional with a unique blend of design sensitivity and business understanding.

Credentials

Figma for UI/UX: Master Web Design in Figma

packt

Jul, 2025
- Present

Experience

México Tierra De Amaranto
- Queretaro
- General Director
  - May 2025 - Present
  - Queretaro
  Restructured operations, team and communications across the organisation. Redesigned the institutional website
  and led design and communication projects with Tecnológico de Monterrey students as a registered academic
  partner. Won a $1,000,000MXNpublic grant and coordinated a fundraising event that raised an additional
  $700,000 MXN.
Club Campestre De Queretaro
- Mexico
- 1 - 100 Employee
- Children’s Golf Academy – Program Coordinator
  - Aug 2024 - Jan 2025
  - Querétaro
  Responsible for the overall operations of the academy, including planning, tracking, and continuous improvement of classes, coaches, and results. Oversaw both recreational and high-performance groups with students competing at the state and national level.
  • Supervised over 70 students, managing attendance, progress, and coordination of evaluations and weekly training plans.
  • Organized internal tournaments and monthly tours, including budgeting, prize logistics, and invoicing.
  • Created individual reports highlighting strengths, improvement areas, and competition results.
  • Promoted attendance, team spirit, and a safe and supportive learning environment.
  • Contributed to maintaining the Copa Challenge titles in both male and female categories.
Petfume
- Mexico
- Consumer Goods
- 1 - 100 Employee
- General Manager
  - Oct 2023 - Nov 2024
  Led core operations for a pet food subscription company.
  
  • Supervise and streamline the processing of online orders.
  • Monitor the various steps involved in ensuring timely delivery.
  • Overseeing the functionality of the company’s website.
  • Collect and organize invoices.
  • Created content for social media
PPG Industries
- Employee Service Representative
  - Feb 2023 - Apr 2023
  Provided administrative support to employees in the U.S., Mexico, and Canada using CRM tools and internal processes.
Smart Results Tee Time Klever
- Project Coordinator
  - Nov 2021 - Aug 2022
  Project and event coordination in the golf and tech sector.
  
  • Managed the company’s largest golf tournament.
  • Exceeded six-month engagement targets in just three months.
  • Designed app interface and standardized documentation for internal and client use.

Education

2018 - 2022

Tecnológico de Monterrey Querétaro
Business Administration, Minor in Finance, Marketing and Business Innovation

2018 - 2022
2025 - 2025

IED Barcelona
CSP Graphic Design, Graphic Design

2025 - 2025

Services

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References

Highlights

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Ana Mercedes Alcocer Délano

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$40.0

Hourly Rate