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Ana Maria Bustamante Márquez

Experta en Mercados Empresas Sura at Seguros SURA

Intro Book

Ana Maria Bustamante Márquez is a seasoned marketing expert with 4 years of experience in market strategy, product development, and brand architecture, holding a Master's degree in Marketing from Universidad EAFIT.

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Location

Envigado, Antioquia, Colombia, CO

Skills

Estrategia De Mercadotecnia
Estrategia Empresarial
Marketing Strategy
Comunicaciones De Marketing
Desarrollo De Productos
Marketing
Product Development
Estrategias De Mercado
Desarrollo De Marca
Arquitectura De Marca
Lanzamiento De Productos
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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$120.0

Hourly Rate

How This Rate is Calculated

Based on her 10+ years of experience in marketing strategy, product development, and brand architecture, Ana Maria's rate is estimated to be around $120 per hour. This is lower than the average rate for marketing managers in Colombia, which is around $150-200 per hour. However, considering her expertise in multiple areas of marketing, including market research, brand management, and digital marketing, her rate is competitive and reflects her value as a marketing expert. Additionally, her experience working with various companies, including a large insurance company and a university, demonstrates her ability to adapt to different industries and clients, which is also reflected in her rate.

Bio

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Topline AI

Ana Maria Bustamante Márquez is a seasoned expert in marketing strategy, with a strong background in developing and implementing effective marketing plans for various industries. As a former expert in markets at Seguros SURA, she advised micro, small, and medium-sized enterprises on market trends, sales, service, and strategy, empowering them to increase their competitiveness and sustainability. Her experience also includes teaching at the Universidad EAFIT, where she led the Cátedra de Pensamiento de Mercadeo, and coordinating marketing efforts at El Colombiano and Gente. With expertise in product development, brand architecture, and launch strategies, Ana Maria brings a unique blend of academic and professional experience to her work.

Credentials

Curso de TikTok para Marcas

Platzi

Sep, 2023
- Apr, 2026
Curso de Cómo Negociar en LinkedIn

Platzi

Mar, 2023
- Apr, 2026
Curso de Técnicas de Persuasión para Marketing

Platzi

Mar, 2023
- Apr, 2026
Curso de Psicología del Consumidor

Platzi

Apr, 2023
- Apr, 2026

Experience

Seguros SURA
- Colombia
- Experta en Mercados Empresas Sura
  - Oct 2019 - Present
  - Colombia
  Asesorar a las micro, pequeñas y medianas empresas en temas de mercado, ventas, servicio y estrategia entregándoles capacidades para aumentar su competitividad y sostenibilidad, a través de la entrega del conocimiento, la prestación de servicios y acompañamientos asociados a sus factores claves en Mercados.
Universidad EAFIT
- Colombia
- Docente de Cátedra de Mercadeo
  - Jan 2018 - Dec 2019
  - Colombia
  Docente de Cátedra de Pensamiento de Mercadeo del pregrado de Mercadeo de la Universidad Eafit
El Colombiano
- Coordinadora de Mercadeo de El Colombiano y Gente
  - Feb 2014 - Oct 2019
  - Realizar el diseño, implementación y desarrollo de estrategias de mercadeo, para incrementarlas audiencias, aumentar las ventas del periódico El Colombiano en los canales de venta encalle, la lecturabilidad del periódico Gente y generar utilidad a través de la venta de productospromocionales.- Construir, ejecutar y seguimiento del plan de mercadeo, los presupuestos de ingresos, gastos yutilidades anuales.- Planear, coordinar y hacer seguimiento a la elaboración de las campañas, material publicitario yel plan de medios requerido para las estrategias y actividades de mercadeo de El Colombiano yGente.- Capacitar a la fuerza de ventas en promociones, exhibición y conocimiento del consumidor.- Estrategias de posicionamiento de marca Gente.
Independiente
- Colombia
- Consultor en mercadeo
  - Sep 2018 - Mar 2019
  - Colombia
  Asesoro empresas en temas de mercadeo, basado en la necesidades del cliente, con un acompañamiento personalizado en temas como: plan estratégico, plan de mercadeo, creación de marca, construcción de la identidad de marca, estrategias del mix de marketing, análisis de portafolio, posicionamiento de marca, estrategia integrada de comunicación, segmentación y conocimiento de clientes, fidelización y servicio al cliente.
Auteco
- Itagui
- Analista de marca Kymco
  - Jul 2007 - Jun 2013
  - Itagui

Education

2016 - 2017

Universidad EAFIT
Magíster en Mercadeo

2016 - 2017
2012 - 2012

Universidad EAFIT
Especialista en Mercadeo

2012 - 2012
2004 - 2011

EAFIT
Administrador de Negocios, Mercadeo

2004 - 2011

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Insurance”

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Ana Maria Bustamante Márquez

Refer a Friend to Get
100 Credits For FREE

$120.0

Hourly Rate