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Ana De León Romero is a seasoned UX Consultant with 10+ years of experience in designing and leading user-centered solutions. She holds a Licentiate degree in Animation and has completed various certification courses in Human Centered Design, User Experience, and Information Design. With expertise in Agile Methodologies, Team Leadership, and User Research, Ana drives measurable business value through Human Centered Design.

Credentials

  • Human Centered Design for Innovation
    LUMA Institute
    Nov, 2017
    - Apr, 2026
  • Designing, Running, and Analyzing Experiments
    Coursera Course Certificates
    May, 2016
    - Apr, 2026
  • Information Design
    Coursera Course Certificates
    Mar, 2016
    - Apr, 2026
  • User Experience: Research & Prototyping
    Coursera Course Certificates
    Feb, 2016
    - Apr, 2026
  • Input and Interaction
    Coursera Course Certificates
    Jan, 2016
    - Apr, 2026
  • Social Computing
    Coursera Course Certificates
    Dec, 2015
    - Apr, 2026
  • Innovation Specialization
    cSoft Mty - IT Cluster of Monterrey
    Sep, 2014
    - Apr, 2026
  • Design for Engagement - How to design so People take Action
    Udemy
  • User Experience- The Ultimate Guide to Usability
    Udemy

Experience

  • UCL Business Ltd
    • London, England, United Kingdom
    • User Experience Consultant
      • Apr 2020 - Present
      • London, England, United Kingdom

  • Ksquare Inc.
    • Mérida Area, Mexico
    • User Experience Manager
      • Apr 2019 - Apr 2020
      • Mérida Area, Mexico

  • Avanade
    • London, United Kingdom
    • Sr. UX Consultant
      • Oct 2017 - Feb 2019
      • London, United Kingdom

      I lead a team of 15 designers providing XD support services across Avanade to create useful, usable, and desirable solutions. Together, we drive hypothesis-led interactions, towards providing measurable business value through Human Centered Design.

    • Mexico
    • Business Consulting and Services
    • 700 & Above Employee
    • UX Architect
      • May 2016 - Sep 2017

      I worked for Avanade, a joint venture between Accenture and Microsoft. My role involved interacting with clients and customers to understand their needs, motivations and frustrations so I could later sketch and wireframe proposed solutions for them. I worked side by side with visual designers and developers to build functional prototypes for desktop and mobile.

    • UI Designer
      • May 2015 - May 2016

  • CITI Value in Real Time
    • Monterrey Area, Mexico
    • Diseñador de Interfaz y experiencia de usuario
      • Apr 2012 - May 2015
      • Monterrey Area, Mexico

      I started as a Design intern and later on integrated to the team as a full-time UI/UX designer in charge of defining the structure, flows and visuals of web and mobile interfaces. I also created functional prototypes based on HTML, CSS and JavaScript.

Education

  • 2008 - 2013
    Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM
    Licentiate degree, Animation, Interactive Technology, Video Graphics and Special Effects
  • 2005 - 2008
    Preparatoria Eugenio Garza Lagüera
    Bachelor's Degree, Bachillerato Internacional

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