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Ana Cristina Díaz De León Gómez is a seasoned professional with experience in strategic planning, cost management, and business development. She has a strong background in leadership, marketing, and international business. Ana holds a degree in International Business and has completed an exchange program at Université catholique de Lyon. She has worked with top companies such as HSBC and Coca-Cola FEMSA, where she has developed expertise in project management, team leadership, and process optimization. Ana is proficient in multiple languages, including Spanish, English, and French, and has a strong understanding of marketing, brand design, and content marketing.

Experience

    • Governance and Strategy Manager
      • May 2022 - Present

      - Work alongside managing directors and their teams to ensure all agreed business actions are aligned to key strategic priorities, and are on track to be completed.- Organization, collection and creation of all content and agendas for weekly, monthly and quarterly forums, and other events of head of business unit in Mexico.- Creation and weekly update of KPI book for Head of Business Unit in Mexico to track performance.- Organization and management of the content for the annual business kick off event gathering more than 1,500 nationwide employees, working with an external media agency and professional speakers as part of the event.- Overviewing plan and implementation of business line’s sustainability goals, with support of corporate sustainability’s local and global teams.- Launched a cross-team campaign within the company aiming to support a cultural change within the bank’s employees, promoting customer referrals.- Monitored business headcount (~11,500 ) per business area, through monthly forecasting and reporting, as well as supervising hiring volumes alongside HR.

    • Strategic Cost Manager WPB
      • Feb 2021 - Present

      - Overviewed and controlled nationwide staff cost budget, collaborating with business areas, Human Resources & Finance to create annual budget and monthly forecast.- Ensured implementation of all cost saving initiatives in Mexico committed at a global level.- Supported project planning and implementation for business line’s organizational design. - Coordinated and collaborated in various monthly forums with senior leaders, creating presentations to drive cost management decisions.- Maintained effective and constant communication with international teams to align both headcount and cost saving initiatives.

    • Wealth and Personal Banking Graduate at HSBC
      • Jul 2019 - Feb 2021

      1st placement-> CRM and Analytics. - Organized teams to create and send offers and notifications for specific groups of customers. - Measured Campaign success - Supported in migration of campaigns to new system.2nd placement -> Secure Lending. Mortgage Transformation. - Main point of contact of third party for continuous improvement of Mortgage selling website. - Mapping and design of mortgage origination and acquisition process, to identify areas of opportunity for improvement.3rd Placement-> Strategic Cost Management. - Tracking, support & reporting of savings generating initiatives. - Support in presentation creation.

  • Coca-Cola FEMSA
    • Mexico City Area, Mexico
    • Strategic Planning Intern
      • Feb 2018 - Dec 2018
      • Mexico City Area, Mexico

      - Creation of presentations for top management executives.- Complete monthly KPI performance analysis.- Support and organization for the introduction of Power BI to the company. Imparted basic training to some areas.- Creation of a tool for consulting products monthly performance

  • Tatric S de RL de CV
    • Mexico City Area, Mexico
    • Business Development
      • Nov 2016 - Jun 2017
      • Mexico City Area, Mexico

      - Received, analyzed and budgeted international supplier’s offers, placed orders and assisted in negotiations.- Worked with local clients to find products fit for their customers, and followed up on purchase orders.- Lead hiring process: CV scanning, election and interviewing.- Organized schedule...

Education

  • 2014 - 2018
    Universidad Anáhuac
  • 2017 - 2017
    Université catholique de Lyon

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