Experience

• 

  Rent Go

  • Digital Marketing Executive

    • Jun 2023 - Present

    • Determinated, planned and implemented digital marketing strategies for Rent Go, Rent Go Filo, Otomobilen, Biwatt and Wattarya brands within the group.• Prepared annual digital marketing communication strategy and action plans in line with the goals of each brand.• Maximizing customer acquisition, sales volumes and profit through digital channels in line with the brands' sales targets.• Determined the end-to-end digital and performance marketing strategy, managed SEM, SEO and all paid media.• Prepared content for the digital assets of brands, developed projects to enhance effectiveness and monitored performance.• Ensured necessary enhancements to user experience by thoroughly analyzed all digital processes of brands, with particular emphasis on websites and mobile applications.• Followed the industry dynamics, maintained regular communication with offices and managed demands from offices within the framework of the digital marketing strategy.

• 

  LifeClub

  • Digital Marketing Executive

    • Dec 2021 - May 2023

    • Evaluated user experience (UX) behaviors to design the digital customer journey map and ensured improvements and developments that are required in the mobile application.• Developed digital marketing strategies and projects aimed at target audiences in digital channels in line with brand strategies and targets.• Created, managed and analyzed the performance of campaign plans for performance marketing channels such as SEO, SEM, social media, GDN, programmatic.• Created relevant use cases, in order to establish comprehensive technical requirements, working with business analysts, partners, and subject matter experts.• Planned, implemented and managed 3rd party collaborations for mobile applications, websites and all digital touch-points.• Suggested necessary developments by following the latest technology and digital marketing trends.

• 

  AND Gayrimenkul / Anadolu Grubu

  • Marketing Specialist

    • Dec 2018 - Jul 2021

    • Managed business processes with digital, media planning, social media, web and creative agencies.• Created, followed up and analyzed the efficiency of the digital marketing budget.• Developed and launched digital campaigns in line with the communication calendar.• Determined and managed the strategies of the brand's digital assets, analyzed and reported performance.• Prepared digital media plans according to KPI, together with the digital agency, managed budgets, analyzed and evaluated campaigns .• Created and updated the content of websites and analyzed websites performance.• Worked with the CRM team to develop campaign strategies and improve CRM processes.

  • Assistant Marketing Specialist

    • May 2016 - Nov 2018

• 

  yakala.co

  • Istanbul, Turkey

  • Intern

    • Jul 2013 - Aug 2013
    • Istanbul, Turkey

• 

  OTOKAR Otomotiv ve Savunma Sanayi A.Ş.

  • Sakarya, Türkiye

  • Intern

    • Jun 2012 - Jul 2012
    • Sakarya, Türkiye