Bio
Experience
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Product Designer
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Oct 2022 - Present
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United States
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Technology, Information and Internet
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700 & Above Employee
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Social Media Manager
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Jan 2022 - Oct 2022
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Senior Social Media Specialist
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Jan 2021 - Dec 2021
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Social Media Specialist
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Oct 2018 - Dec 2020
-Amplified Yelp's corporate brand awareness by creating social media content to announce new product features, community activities and corporate culture & diversity-Partnered with internal departments to develop national campaigns relevant to corporate messaging and cultural conversations-Analyzed social media data monthly to identify actionable insights to increase social channel engagement and growth-Streamlined content creation process to incorporate authentic brand messaging
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Bright People Foods
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Woodland, CA
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Social Media & Marketing Manager
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Jul 2017 - Oct 2018
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Woodland, CA
-Managed all social media channels for 2 CPGs including content creation & scheduling, copywriting and engagement-Grew a new product channel from the ground up starting at 432 followers to over 16k-Negotiated 15+ contracts with influencers and established relations with 300+ microinfluencers-Conceptualized and directed a video series to bring a lifestyle element to the product-Implemented B2B collaboration initiative to expand market space which led to 10+ universities bringing in our products-Traveled to and coordinated tradeshow supplies to 8 cities for product promotion
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ShopCuffs
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Davis, CA
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Retail Associate/ Social Media Intern
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Nov 2016 - Jun 2017
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Davis, CA
-Executed styling photoshoots to create retail social content to boost sales-Helped out with visual merchandising to enhance store aesthetic-Managed inventory of new shipments and after shift on Square for accuracy-Opened and closed the store
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Student Intern
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Sep 2016 - Jun 2017
-Planned and executed weekly activities for International students to experience American life-Utilized Mandarin to coordinate event for 50+ Chinese International students-Facilitated workshops by giving presentations about American culture-Built relations with students to help them navigate obstacles-Aided in administrative scheduling tasks
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Research Assisstant for Dr. Angkustsiri
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Jan 2014 - Mar 2016
-Compiled and scored data for developmental behavioral research-Conducted literature reviews-Proofread presentations-Shadowed Dr. Angkustsiri in clinical trials and work
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Education
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2021 - 2022Designlab
UI/UX Design -
2013 - 2017University of California, Davis
Bachelor of Science - BS, Biology/Biological Sciences, General
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