Experience

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  Michigan

  • Marketing, Communications, Product Development & Project Management Professional

    Examples of successful projects include:* product development of health savings account at Bank of America resulting in $500,000 of new deposits in 4 months using only in-branch communications. Also managed HSA product at Capitol Bancorp. *rebranding of defined contribution plan product, resulting in 100 new sales prospects in a 3 month time frame/ 10% increase in new business and a 17% increase in revenue over an 18 month period.* creating product knowledge program for a 600+ branch network and other bank divisions (over 2,500 employees) resulting in increasing product knowledge competency an average of 20%.

• 

  Capital Bancorp, Ltd.

  • Marketing Manager

    • Sep 2007 - Apr 2010

    Responsible for advising and directing the marketing and communications functions for all lines of business for 31 independent community banks. Duties included: strategic planning and execution, research, business development and product line strategies, product training, event planning, creating POS materials, web content updates, advertising, etc.

• 

  First of America Bank Corporation

  • Marketing

    • 1978 - 1999

    Last position held - Trust Marketing Manger responsible for Fiduciary Services unit of the Trust and Financial Services Division. Duties included all marketing and communications functions, brand creation and management for defined contribution plan, product development tactics, etc. Other positions held included: Product Support Group Manager, Product Knowledge and Development Manager, Assistant Manager of Research and Product Development