Experience

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  Eric Rob & Isaac

  • Little Rock, Arkansas

  • Director Of Brand Management

    • Jan 2017 - Present
    • Little Rock, Arkansas

    Oversee Account Services Department and serve as Brand Manager for clients including Arkansas Blue Cross and Blue Shield, Children's Medical Center Foundation, University of Central Arkansas, First Security Bank, and USAble Life/LSV.

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  Simmons Bank

  • Little Rock, Arkansas

  • Corporate Marketing

    • Oct 2016 - Jan 2017
    • Little Rock, Arkansas

    Support SVP of Marketing and Communications and collaborate with agency partners in the production and execution of strategic marketing plans for Simmons Bank and its subsidiaries. Partner with lines of business, product development, user experience, website and compliance/legal teams in the development of brand messaging and materials, ensuring all Simmons brands are presented in consistent and compelling ways across the company’s geographic footprint.

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  Premier Staffing, Inc.

  • Little Rock, Arkansas

  • Heifer International (Temporary Position)

    • Jul 2016 - Oct 2016
    • Little Rock, Arkansas

    Performed recruiting and onboarding activities focused on attracting and retaining talent committed to supporting Heifer International's mission to work with communities to end world hunger and poverty and to care for the earth. Developed marketing plans for recruiting initiatives, including Heifer’s talent brand, LinkedIn Careers page, and Careers section of heifer.org.• Presented rationale and process to establish employer/talent brand to guide all recruiting activities and communications• Developed road map for updates to Careers section of website based on a clearly defined talent brand• Created strategy for LinkedIn Careers page in order to drive traffic and engagement with both candidates and current employees• Produced LinkedIn guidelines, including best practices, to help turn employees into more powerful brand ambassadors through their profiles

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  Stone Ward

  • Little Rock, Arkansas

  • Brand Manager

    • Mar 2015 - May 2016
    • Little Rock, Arkansas

    Primary agency contact and strategic partner for more than 10 clients, including Sport Clips Haircuts, Simmons Bank, Electric Cooperatives of Arkansas, University of Arkansas at Little Rock, Deltic Timber Corporation, and Arkansas Venture Center. Responsible for building and maintaining strong client relationships, fostering productive communication, and developing a thorough knowledge of client organizations and their industries. Led agency team, from planning to execution, across disciplines including creative, media, digital, public relations, and print and broadcast production, providing clear communication of client needs and strategic guidance. Ensured recommendations and deliverables were aligned with client goals and agency profitability.

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  BAI

  • United States
  • Financial Services
  • 700 & Above Employee

  • Marketing Manager

    • Oct 2011 - Jan 2015

    Led marketing strategy for the BAI-Finacle Global Banking Innovation Awards, a global awards program designed to recognize financial institutions for breakthrough innovation in the retail banking industry, including the development of campaign branding, segmentation strategy, messaging, and tactics, and the oversight of campaign execution, sponsorship fulfillment, marketing budget and production of onsite materials, as well as a yearlong nurturing campaign. Coordinated production of BAI Research whitepapers, press releases, sales materials and quarterly client e-newsletters.

  • Marketing Project Manager

    • Apr 2008 - Oct 2011

    Implemented marketing strategies for world's largest retail banking conference and expo. Managed multiple projects, production schedules, budgets, and deliverables. Guided development of copy used in direct mail pieces, onsite collateral, and advertisements. Ensured copy and design were consistent with all brand standards. Worked in conjunction with web developers, designers and writers on e-mail communications and website presence. In charge of scheduling mail drop and email broadcast dates, ensuring lists reflected contact plans. Created campaign tracking links used for web analytics. Trained and developed new staff on project management processes.

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  MindShare

  • Chicago, IL

  • Media Planner

    • Feb 2007 - Dec 2007
    • Chicago, IL

    Developed and supported TV, online, and print recommendations for Unilever products including Dove Hair, Dove Deodorant, Popsicle, Breyers, and Klondike. Led print strategic planning, presentations, and execution. Responsible for communicating company vision, values, and product benefits to media partners. Tracked media expenditures to ensure budget compliance and provided monthly finance report to client. Provided quarterly competitive spending reports and qualitative summaries on U.S. deodorant category to client.

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  OMD Worldwide

  • Chicago, IL

  • Media Strategist

    • Jun 2004 - Feb 2007
    • Chicago, IL

    Developed media recommendations for local newspaper, radio, magazine, outdoor/non-traditional and online vehicles for Harris Bank. Analyzed effectiveness and value of media opportunities to client. Tracked expenditures to keep client budget from exceeding plan.Supported the development of national media strategies for McDonaldʼs Corporation. Compiled and assessed competitive data, writing bi-annual competitive reports for McDonald's U.S. issued to all employees and local owners across the country.

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  Moroch

  • Little Rock, Arkansas

  • Account Coordinator

    • Aug 2003 - Apr 2004
    • Little Rock, Arkansas

    Collaborated with local McDonald's owners on strategies to produce effective marketing collateral for store grand openings and other in-store events. Coordinated development of point- of-purchase materials and TV / radio spots needed to support local promotions. In role of traffic coordinator, worked with local radio DJs to develop messaging for onsite radio remotes and in-studio promotions. Produced monthly marketing newsletter for 65 McDonaldʼs locations in Central Arkansas, outlining support for national campaigns and detailing how local promotions should be supported at the store level. Coordinated monthly Central Arkansas McDonald's Co-op meetings, including presentation materials, recording minutes, and managing logistics.