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Amy Rose is a seasoned marketing professional with extensive experience in merchandising, retail, and advertising. She has held various leadership roles, including Chief Executive Officer at Patriot Armor, Managing Director at Steeplechase Advisors, and Brand Manager at Hasbro. Amy has a strong educational background in Apparel Marketing from the University of Massachusetts, Amherst.

Experience

    • Managing Director
  • PATRIOT ARMOR
    • Lenox, Massachusetts, United States
    • Chief Executive Officer
      • Sep 2023 - Present
      • Lenox, Massachusetts, United States
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Managing Director
      • Dec 2021 - May 2024

    • Director Of Sales And Marketing
      • Jul 2020 - Feb 2022

  • Hilco Vision
    • Plainville, Massachusetts
    • Product Marketing Manager - Consumer Products
      • Sep 2018 - Jul 2020
      • Plainville, Massachusetts

      Leading global eye-wear/eye care company delivering comprehensive solutions to customers, built on a platform of innovation and operational excellence. Developed new sporting goods/outdoor channel strategy through product innovation, marketing strategies and brand management. Conducted busine...

  • Hasbro
    • Providence, Rhode Island Area
    • Brand Manager, U.S. Marketing (Contract)
      • 2017 - 2018
      • Providence, Rhode Island Area

      Brand Manager for Sesame Street, Mr. Potatoe Head and Playskool Core emerging brands in the U.S.

    • United States
    • Retail
    • 300 - 400 Employee
    • Senior Design and Product Development/Dover Brands
      • Oct 2016 - May 2017

      Develop and implement brand, design, and business strategies to meet financial objectives. Lead the creation and execution of integrated marketing plans, including internal / consumer communications, social and electronic media, and consumer promotions. Develop forecasts, manage budgets, plan inventory, execute pricing, and deploy competitive intelligence to identify and seize opportunities to improve brand performance. Grow private label businesses by driving and implementing strategic initiatives outperform competition and stay ahead of consumer demand.

    • Divisonal Merchandising Manager
      • Oct 2015 - Sep 2016

      Managed key categories included riding apparel and safety equipment. Implemented business and marketing plans for each segment. Worked to ensure proper assortment representation in all channels. Directed a team to implement continuous improvement across all channels. Negotiated pricing, terms, discounts, and promotional support with brand vendors to maximize profitability, sales, gross margin, and inventory performance.

    • Senior Buyer
      • Jan 2008 - Oct 2015

      Set the vision and overall marketing strategy for apparel lines. Analyzed sales results for new and existing products to determine growth opportunities. Oversaw direct-to-consumer marketing strategy through email campaigns, promotions, and social media. Forecasted and tracked performance of a primarily seasonal product line. Sourced and negotiated with suppliers to sustain quality, quantity, and profit margins. Managed tradeshow activity across the US and internationally to maintain awareness of market and competitive trends.

    • Buyer
      • Jan 2001 - Jan 2008

      Directed all product selection, catalog design, and inventory management for fashion lines distributed through a catalogue and a single retail store. Analyzed market trends and prospective supplier pool to ensure that the product styling and fit was consistent with demand and company branding strategy. Shopped and tested color direction and fabric technology.

  • Chadwicks of Boston
    • West Bridgewater, MA 02379
    • Assistant Buyer
      • Aug 1997 - Jan 2001
      • West Bridgewater, MA 02379

      Assisted the principal buyer to source products, directly and through third parties, for Casual and Career Dresses, Related Woven's, Outerwear, Shoes, and Accessories. Assisted with the development of new seasonal catalogs including copywriting and coordinating samples for photo shoots.

Education

  • 1993 - 1997
    University of Massachusetts, Amherst

Suggested Services

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Industry Focus. “Retail”

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