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Bio

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Amy Olivia Soule is a seasoned graphic designer with 15+ years of experience in creating visually stunning designs for various industries, including retail, cosmetics, and advertising. She holds a Bachelor's Degree in Creative Brand Communication with a specialisation in Graphic Design from the AAA School of Advertising.

Experience

    • South Africa
    • Retail
    • 700 & Above Employee
    • Design Team Lead: Pick n Pay Omni Channel Marketing
      • Oct 2023 - Present

      Design Team Lead for Pick n Pay Omni-channel Marketing: Pick n Pay asap!, Pick n Pay Online & Pick n Pay Home

    • Omnichannel Senior Creative Specialist
      • Apr 2022 - Oct 2023

      Senior Print and Digital Designer, including Creative Strategy, for Pick n Pay Omnichannel: Online (scheduled) and Pick n Pay asap! (on demand)

    • Freelance Graphic Designer
      • Nov 2021 - Present

      Involves designing print and digital assets for DHL Africa, adhering to and maintaining brand at all times.

    • Senior Designer & Branding Specialist
      • 2012 - Present
      • South Africa

      Blackrabbit specialises in creative brand architecture: from concept development, brand strategy, design (print and digital) execution and campaigns, from consulting to creating. Notable brands and responsibilities:- Environ Skincare: Social campaign design, print campaign collateral, 3D product ...

  • BlackRabbit Makeup and Hair
    • Cape Town Area, South Africa
    • Professional Makeup Artist
      • 2009 - Present
      • Cape Town Area, South Africa

      Working predominantly in the wedding industry in Cape Town and surrounding winelands. Includes managing social media, administration tasks and client relations.

    • Brand Designer and Creative Marketing Manager
      • Sep 2017 - Aug 2020
      • South Africa

      Role included predominantly packaging design, digital design and editorial design.Creatively conceptualised and directed seasonal and occasional campaigns.Managed social media and grew following from 3k - 15k on Instagram (@1701luxury).Content creation and strategy for social media channels.Consu...

  • Edcon
    • Cape Town Area, South Africa
    • Lead Creative Edgars International Brands
      • Apr 2018 - May 2019
      • Cape Town Area, South Africa

      Edgars International Brands in-house marketing team: INGLOT, La Senza, Accessorize, Calvin Klein, Mango, T.M.Lewin, Dune London and Dr. Martens.Lead and manage creative team: Web & Digital Developer, Graphic Designer, POS Designer and Social Media Specialist.Tasked with implementing structure...

  • COSYRO Retail
    • Office West Annex, Canal Walk, Cape Town, South...
    • Group Graphic Design, Social Media and PR Manager
      • Apr 2016 - Apr 2018
      • Office West Annex, Canal Walk, Cape Town, South...

      Position involved working across three international retail brands: Inglot Cosmetics, Accessorize and La Senza, as the Senior Graphic Designer (including brand strategy), Social Media Manager and content creator as well as PR Manager for Inglot. Responsible for overseeing and managing creative an...

  • Inspiration Advertising
    • Cape Town Area, South Africa
    • Conceptual Graphic Designer
      • Feb 2014 - Mar 2016
      • Cape Town Area, South Africa
  • Room 13 Design
    • Cape Town Area, South Africa
    • Intern
      • Nov 2012 - Dec 2012
      • Cape Town Area, South Africa

      Worked closely with the team of talented designers as well as Managing Director for four weeks. Projects included corporate identity design, photographing and updating the agency portfolio and the agency newsletter design (emailer).

    • Intern
      • Dec 2011 - Dec 2011

      Worked on brands such as the Big Picture Company, Telemasters and Boo Media creating year end emailers, Powerpoint templates and overseeing the distribution of year end gifts (respectively).

Education

  • 2010 - 2012
    AAA School of Advertising
  • 2009 - 2009
    Make Up Agenda
  • 2004 - 2008
    Westerford High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Retail”

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