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Amy Holbrook is a seasoned event management professional with extensive experience in cross-functional team leadership, marketing, and fundraising. She has worked with various organizations, including Hanu Health, Coastline Church, and Williams-Sonoma, Inc., where she developed and implemented marketing strategies, managed teams, and coordinated events. With a strong educational background in Business, Strategic Management from California State University, Chico, and a Certificate in Quality Service from Disney University, Amy has honed her skills in event planning, social media, and customer service. As a certified Quality Service professional, Amy has a proven track record of delivering exceptional results in fast-paced environments. Amy is currently based in Encinitas, California, and is well-versed in the local market. Amy’s expertise spans across event management, marketing, leadership, and team management.

Credentials

  • Quality Service
    Disney University

Experience

  • Hanu Health
    • Encinitas, California, United States
    • Relationship & Marketing Manager
      • Jul 2022 - Present
      • Encinitas, California, United States

      •Liaison between Hanu and influencers, creators and partners.•Develop personalized promotional packages.•Part of core start up team.

    • Foster Care Co-Advocate
      • Mar 2021 - Jul 2022

      •Co-Lead the Foster Care Outreach group responsible for creating awareness and supporting Foster Care families.•Care community team lead.•Train other care community team leaders.

    • Leadership Team Member
      • Aug 2018 - Mar 2020

      •Member of 7 person Leadership Team for 150+ person group•Directly manage a team of eight•Responsible for team member training, social media & communication strategy•Mentorship and advisory services for group leads and organization members

    • Project Manager
      • Nov 2010 - Jul 2012

      •Co-designed custom CRM program for all stores (Williams-Sonoma, Pottery Barn/Kid, West Elm)•Co-developed training, rollout and implementation of new CRM program for all stores•Developed and led training programs, resource calls and related materials (Customer Service Programs, Online Training Tools) with store representatives•Point of contact for 300 stores on operational processes, select training and event execution•Wrote and published weekly store communications including information on operations, marketing, and training•Created guidelines to enhance service & increase sales through gift registry, business sales events, bridal fairs, and design services

    • Director, Marketing & Events
      • 2006 - Jul 2010
      • Glendale, AZ

      •Ground up operations for new development inclusive of annual budgets, marketing plans, events/promotions, driving millions of visitors to the development in the first three years.•One of company spokespersons with local media entities promoting Westgate programs and events.•Implemented and managed Super Bowl, Fiesta Bowl & BCS events inclusive of event creation, marketing, sponsorship execution, client servicing, budget & logistical management.•Designed and executed annual tenant marketing & promotions plan and programs to drive retail traffic, generate exposure and increase sales.•Created, managed and balanced department budgets, utilizing cost saving measures to remain under budget.•Authored and distributed weekly tenant newsletter; main point of contact for communication with all tenants.•Worked with graphic designer to direct all marketing creative (print, online, direct mail, e-blast).•Partnered with dozens of charity organizations to create and maximize fundraising opportunities, raise awareness, and enhance member experiences.•Managed web content and social media messaging.•Facilitated marketing designs with consultant to achieve desired messaging.

    • Sr. Director Guest Relations/Director Premium Services
      • 2003 - 2006

      •Designed & implemented new company philosophy “Have a Great One” with new guidelines & principles, training manual, training & guest service program, launch party and ongoing training tools , and conducted all training classes ranging from 20 – 300 employees.•Managed up to 100 staff members per event.•Improved overall guest satisfaction and employee retention.•Created all policies and procedures for hospitality areas and trained all related staff.•Liaison to Fortune 500 executives business owners alike to ensure superior customer service and increase renewal percentages.

    • Corporate Relations
      • Jan 2002 - Nov 2003

      •Managed, tracked and balanced $2 billion budget and expense reports.•Organized company events and programs for 5000 person employee population and facilitated necessary communication, incorporating local businesses and government entities on some occasions.•Organized monthly company events, surrounding milestones and product launches/celebrations.•Coordinated patient speaker events, VP Lunch Education Programs and all company meetings.•Created online registration, web features, and logos for all events/programs.

  • Atlas International
    • Foster City, CA
    • Program Manager
      • 2000 - 2002
      • Foster City, CA

      Managed multiple programs and events include charity golf tournaments, incentive trips, corporate events, and all associated registration and communications.

    • Premium Services Coordinator
      • 1998 - 2000
      • Oakland, CA

      Managed suite operations and trained all staff. Liaison to all suite holders, tickets, and catering to ensure guest satisfaction.

Education

  • 2006 - 2006
    Disney University
    Certificate, Quality Service
  • 1993 - 1997
    California State University, Chico
    B.S., Business, Strategic Management
  • 1996 - 1996
    Universidad Nacional
    Spanish
  • 1990 - 1993
    Chatsworth High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Event Services”

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