Experience

• 

  Forum Communications Co.

  • United States
  • Media Production
  • 400 - 500 Employee

  • Vice President of Marketing

    • May 2023 - Present

  • Director of Membership Marketing

    • Aug 2018 - May 2023

    Responsible for overseeing day-to-day acquisition and retention marketing efforts. This includes overseeing a team engaging in acquisition and retention efforts, defining and enhancing membership incentive programs, defining and coordinating member events and forming relationships with community partners for the purposes of acquisition and retention.

  • Director of Digital Marketing & Services

    • Mar 2017 - Aug 2018

    Responsible for overseeing the sales and marketing initiatives for the company in the online services/technology area which include JobsHQ and HomesHQ, Agweek and other related teams. Responsible for driving revenue growth, budget management, incentives, new innovations, while creating and managing a customer centric, sales minded dynamic staff. Lead efforts to analyze, develop and optimize the performance of the digital services division. Oversees all digital services team members focused on driving revenue, data, programmatic, development and implementation of digital products, strategy and tactics to support aggressive customer acquisitions and retention objectives. Provide positive guidance and assertive direction to all team members.Responsible for the day to day management of a team of employees which includes; hiring, training, goal setting, evaluations, timekeeping and all other duties related to the management of employees. Help clients and internal team members understand emerging digital marketing trends, apply best practices and pursue innovations in digital marketing. Support account growth, pursue and grow new business opportunities and support the continued development of new digital offerings. Lead or contribute to the development of multi-channel marketing contact strategies, integrated lifecycle marketing plans, CRM programs and other comprehensive marketing efforts. Work with internal teams and clients to develop, measure and optimize the performance of customer marketing programs across email, mobile apps, websites, social media, search, and other digital marketing programs. A trusted strategic adviser to internal teams and clients by providing marketing insights, building business cases and drawing upon the full scope of FCC digital marketing services, strategic and analytic consulting expertise, data and technology to solve core business challenges.

  • Director of Multi-Media Sales Operations

    • Oct 2012 - Aug 2018

    Overseeing divisions: JobsHQ, HomesHQ and sales for Agweek Magazine, AgweekTV, Agweek.comOversee regional and local sales teams. Manage sales team including setting goals, providing incentives, and evaluating employee performance.Determine rate structure, packages, client facing communication.Review operational records and reports to project sales and determine profitability.Prepare budgets and approve budget expenditures.Confer or consult with department heads to plan, project and manage products, advertising services and to meet all customer specifications.Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing revenue.Prepare promotional plans, sales literature, media kits, and sales contractsObtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.Identify new advertising markets and propose products to serve them.Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Write sales outlines for use by staff.Direct, motivate, coach and monitor the mobilization of a sales team to advance sales goals & profitability.Direct and coordinate product research and development.Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.Contact organizations to explain services and facilities offered.Resolve customer complaints regarding sales and service.<​script type="text/javascript" src="https://platform.linkedin.com/badges/js/profile.js" async defer><​/script>

  • JobsHQ Employment Sales Manager

    • Jul 2010 - Apr 2018

    Maintain assigned account bases while developing new accounts through team management..Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. Assist in writing job postings, explaining and training on recruitment packages and services.Provide clients with estimates of the costs of advertising products or services.Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing revenue.Prepare promotional plans, sales literature, media kits, and sales contractsAssist in the facilitation all aspects of sales transaction from start to payment collection..Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.Identify new advertising markets, and propose products to serve them.Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Write sales outlines for use by staff.Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.Assist with annual budget development.Direct and coordinate product research and development.Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.Contact organizations to explain services and facilities offered.Manage sales team including setting goals, providing incentives, and evaluating employee performance.

  • Director

    • Jul 2010 - Apr 2018

    Played a key role in overseeing the launch of this division for FCC. I was responsible for building the structure, organization, processes and people necessary for this unit to succeed.. I was responsible for hiring, training and facilitating all aspects of sales & service for JobsHQ. I created the work flow plan, organized and implemented the systems and technology to accomplish the goals necessary for this division to reach both systematic and financial goals.

  • Digital Media Sales Manager

    • Jun 2009 - Jul 2010

    Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.Gather and organize information to plan advertising campaigns.Prepare and negotiate advertising and sales contracts.Plan and execute advertising policies and strategies for organizations.Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.Manage sales team including setting goals, providing incentives, and evaluating employee performance.