Okay, let’s calculate Amy’s rate. She has a strong background in banking, consumer lending, and leadership development, which are in demand. Her certification as a Certified Chief Executive (CCE) from CUES adds prestige. Location is the Oklahoma City Metropolitan Area, which is considered a mid-sized market. According to national averages, banking professionals with her level of experience and certification can charge around $100–$150 per hour. Considering her expertise and certification, I’ll estimate around $125 per hour.