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Amy Doherty

Research Director at Penton
Intro Book
Amy Doherty, a seasoned Research Director with 25+ years of experience in media and marketing research, leveraging skills in Social Media, Marketing, and Strategy to drive business growth.
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Location
Norwood, Massachusetts, United States, US
Skills
  • Social Media
  • Marketing Research
  • Digital Media
  • Online Advertising
  • Lead Generation
  • Show all
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Bio

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I am Amy Doherty, a seasoned Research Director based in Norwood, Massachusetts, with over 24 years of experience in media and marketing research. Currently, I oversee the marketing research strategy at Informa Tech, where I manage the design and analysis of around 50 surveys annually, focusing on technology topics. My career began at CMP Media and has evolved through various roles, including Research Manager and Assistant. I hold a Bachelor's degree in Communications from the University of Massachusetts, Amherst. My expertise spans social media, digital media, online advertising, and lead generation, making me well-versed in crafting effective marketing strategies. I am passionate about leveraging research to inform and inspire the technology industry while balancing my professional life with family time spent with my husband and two sons.

Experience

  • Penton
    • Research Director

  • Informa Tech
    • United States
    • Research Director
      • Jun 2019 - Present
      • United States

  • UBM Tech, United Business Media, TechWeb
    • Research Director
      • 1999 - Present

  • UBM Tech
    • Research Director
      • Apr 1999 - Jun 2019

      A research professional with more than 20 years of experience in media and marketing research, Amy Doherty oversees the marketing research strategy and direction for UBM Tech. As Research Director, she is responsible for the design, fielding and data analysis for about 50 marketing research surveys a year, including studies such as Social Media and IT Marketing, online audience profiles, InformationWeek’s Best Practices series, and numerous custom analytical research surveys on a wide array of technology topics across various vertical markets. In addition to her duties at UBM Tech, in 2007 and 2008 Amy held the post of Research Committee Chair for American Business Media, the association of business information companies. Amy has a B.A. in Communications from the University of Massachusetts, Amherst. She lives in Norwood, Massachusetts with her husband and two sons.UBM Tech is a global business that delivers business information, events, media, training, and marketing and data services to the technology industry. As technology has become pervasive and connects the world, we get to serve the people who define how we live, work and play. Our mission is to inform and inspire them, with high-value content and business information targeted to specific technologies and disciplines—always considering how those technologies and disciplines work together in an increasingly connected world.

  • InformationWeek, CMP, TechWeb
    • Research manager
      • 1993 - 1999

  • CMP
    • Assistant at CMP Media
      • 1988 - 1993

Education

  • Norwood High School
    High school
  • University of Massachusetts, Amherst
    Bachelor's degree, Communications

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