Experience

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  studio A marketing

  • Hopkinton, MA

  • Owner

    • Sep 2013 - Present
    • Hopkinton, MA

    Marketing, communications and PR for small to mid-size businesses focused in the home remodeling, design and construction industry. Also available for voice-over and television. www.studioAmarketing.comRecent and current clients include:- Custom Contracting, Inc. - Gallagher Remodeling- Landmark Associates: residential and commercial general contractor- steveworks: residential design/remodeling - Lavallee Systems: Plumbing, Heating and AC- New England Design & Construction - KitchenVisions: kitchen and bathroom design - Janez Design: residential & mixed-use architectural firm- Divine Design+Build

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  TJX

  • Company Spokesperson / Media Relations

    • Nov 2005 - Mar 2009

    •National spokesperson for Marshalls’ 750+ stores. Conducted daily print interviews as well as frequent television segments across the country. •Developed publicity campaigns including creative events and media pitches to promote the Marshalls and T.J. Maxx brands.•Responsible for Marshalls’ $600k media relations budget. •Managed three PR agencies: $219k budget for Marshalls national publicity campaign, plus $342k budget for Hispanic media relations for both T.J. Maxx and Marshalls in U.S. and Puerto Rico. •Worked with Creative Services team to design and produce six annual fashion and home trend press kits used to pitch journalists throughout the year.•Developed publicity campaigns for cause marketing initiatives that reflected Marshalls’ ongoing commitment to local and national charities such as the Family Violence Prevention Fund.

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  Massachusetts Office of Travel and Tourism

  • Boston, MA

  • Director of Marketing Communications

    • Jun 1999 - Nov 2005
    • Boston, MA

    •Acted as media spokesperson for radio, television, print, and online interviews. •Managed $180,000 contract with public relations firm based in New York. Worked with agency to pitch national broadcast and print journalists to publicize Massachusetts as a desirable destination. In 2003, national media exposure was valued at more than $2 million. •Managed tourism industry's efforts to promote Massachusetts at the Democratic National Convention. Oversaw efforts to provide story ideas and ensure positive, long-reaching publicity for Boston and Massachusetts.•Planned events and represented the state at media and travel trade events domestically and internationally.•Wrote press releases, briefings, and talking points for the Governor and MOTT’s executive director.•Created monthly electronic newsletter and industry web site (massvacation.com/industryinfo) to increase communication between MOTT and the tourism industry. •Oversaw Communications and Visitor Services staff.

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  National Amusements

  • Dedham, MA

  • Manager, UK Publicity/Promotions

    • Sep 1994 - Oct 1998
    • Dedham, MA

    Publicized Showcase Cinemas chain of movie theatres in United States, England and Scotland via celebrity film premieres, large-scale cinema openings, extensive press releases, and in-cinema events to augment ticket sales.