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Bio

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Amy Ali is a seasoned marketing professional with extensive experience in integrated marketing, marketing strategy, and digital marketing. She has worked with various companies, including Compass, CIO Boom, Realty ONE Group, Amy Ali Consulting, Motive Entertainment, Wire Stone, Endeavor, and Verestar, providing services such as marketing strategy development, event management, and account management. She has received several awards for her outstanding performance, including the Circle of Excellence Award and the R.E.A.L. Top 3% Realtor Award.

Experience

  • Compass /
    • Encinitas, CA
    • Southern California Luxury Realtor®
      • Oct 2018 - Present
      • Encinitas, CA

      : : Compass, Founding Member: : REALM Global, 2023, 2024: : Circle of Excellence Award Winner (SDAR), 2022, 2023: : R.E.A.L. Top 3% Realtor Award Winner (NSDCAR), 2023: : Five Star Professional Award Winner, 2021, 2022, 2023: : Awarded Real Estate "Power Player”, Modern Luxury Magazine 2022Passionately, strategically and effectively represents buyers, sellers and real estate investors throughout San Diego, Orange, Riverside and San Bernardino counties.

  • CIO Boom
    • San Diego, California, United States
    • Co-Founder, Partner
      • Dec 2018 - Present
      • San Diego, California, United States

      CIO BOOM is driven by a dynamic, curated team of global CIOs and CTOs, catering to small-to-medium sized organizations requiring strategic information and technology support at a fraction of traditional costs. Our seasoned C-level executives offer the luxury of full-time tech leadership without the financial burden of full-time employment, empowering our clients with new avenues for efficiency and growth in their businesses.

  • Realty ONE Group
    • Greater San Diego Area
    • Realtor®
      • Dec 2015 - Oct 2018
      • Greater San Diego Area

      * Ranked Top 1% of 6,261 agents in San Diego by HomeLight* Zillow Premier Agent, consistent 5/5 STAR rating* Top 10 Producer in 2017 in ROG Carlsbad (125+ agents) * Earned Agent with Heart™ Designation

  • Amy Ali Consulting, Principal
    • Greater San Diego Area
    • Strategic Branding & Marketing Executive
      • Jun 2009 - Dec 2015
      • Greater San Diego Area

      Founded and operated a premier marketing consultancy specializing in fully integrated marketing and PR strategy services to luxury brands, pop culture products, hospitality and tech firms. Services suite included brand strategy development and execution, which included all aspects of branding, marketing, messaging, PR, media relations and events.

  • Motive Entertainment
    • Malibu, California
    • Faith Outreach Marketing Director
      • Jan 2014 - May 2014
      • Malibu, California

      Privileged to join a specialized marketing team tasked with seeding and promoting Mark Burnett and Roma Downey's acclaimed film 'Son of God' ahead of its nationwide February premiere. In this role, I orchestrated negotiations and secured theatre buyouts and launch events sponsored by prominent mega-churches and entertainment companies across the nation. This experience honed my skills in strategic partnership development and event management within the dynamic realm of media and entertainment marketing.

  • Wire Stone
    • Solana Beach, California
    • Key Account Executive
      • May 2005 - Jun 2009
      • Solana Beach, California

      As an Account Executive, I managed key accounts including Apple, HP, Deloitte, Sun Country Airlines, Charlotte Russe, Lyle Anderson, and SunCom. My responsibilities encompassed leading new product launches, rebranding efforts, education campaigns, and partnership programs, while securing strategic alliances. Additionally, I spearheaded strategic marketing and branding initiatives for clients navigating brand shifts, focusing on identity, customer acquisition, advertising, and market positioning. Leveraging integrated technologies like CRMs, social media, and SEO, I orchestrated successful 360 marketing plans by managing cross-functional teams across various departments.

  • Endeavor
    • Beverly Hills, California
    • Agent
      • 2002 - 2005
      • Beverly Hills, California

      I managed accounts for corporate and lifestyle brands and clients at the world’s largest and most influential diversified talent agency. My portfolio included renowned brands such as American Express, The Pussycat Dolls, Martha Stewart Living/Omnimedia, Clear Channel, AOL, Budweiser, Mattel and more. I provided comprehensive entertainment marketing solutions, encompassing brand management, marketing strategy development, sales promotion consulting and execution, and strategic marketing alliances.As an Agent, I led branding and business-building strategies for the iconic pop music group, The Pussycat Dolls. This included securing a record deal with Interscope Records, recasting the group, launching the first Pussycat Doll Lounge in Las Vegas, and creating limited-edition cosmetic and lingerie/merchandise lines in collaboration with esteemed brands like Still Cosmetics and Leg Avenue.My role extended to managing the American Express account, where I spearheaded the successful launch of the legacy campaign "My Life, My Card," featuring prominent in-house clients including Ellen DeGeneres, Tiger Woods, Kate Winslet, and Martin Scorsese. I also managed branded television series like Queer Eye for the Straight Guy (US & Italy) and Blowout with Jonathan Anton.Additionally, I oversaw marketing and partnerships for Mattel, overseeing the launch of industry-first products such as "The Juice Box," a personal media player for kids. I negotiated and secured celebrity spokespersons while managing the all custom content production.

  • Verestar
    • Washington D.C. Metro Area
    • Global Marketing Manager
      • 1999 - 2003
      • Washington D.C. Metro Area

      I spearheaded strategic marketing and rebranding initiatives for a leading provider of cutting-edge internet solutions tailored for government, broadcast, and enterprise clients. My role involved orchestrating a comprehensive global rebranding campaign spanning 24 offices and 3 subsidiaries, overseeing international PR strategies and crisis communications, and empowering our international sales teams with targeted marketing programs in diverse languages. Additionally, I conceptualized and implemented the company's inaugural global sales support program, while also orchestrating successful annual sales events for 150 top-level executives. My commitment to driving impactful brand transformations and supporting international business growth has been a hallmark of my career in the telecom industry.

Education

  • 1996 - 2000
    East Carolina University - College of Business
    BSBA School of Business, Cum Laude, Business & Marketing, Double Major

Suggested Services

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Industry Focus. “Marketing and Advertising”

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