Experience

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  House of X

  • Mumbai, Maharashtra, India

  • Asst. Performance Marketing Manager

    • Dec 2023 - Present
    • Mumbai, Maharashtra, India

    I'm currently working at House of X to help them scale the D2C space of the brands, HoX is a creator-led D2C house of brands where we're on a mission to empower creators and democratize brand creation. Founded by one of India’s most loved content creators, Raj Shamani, alongside e-commerce whizz Neeraj Kumawat, by disrupting the traditional model of brand creation, we aim to enable a new wave of entrepreneurs to bring their unique vision to life.In conjunction with managing the Direct-to-Consumer (D2C) sector, I also take responsibility for overseeing brand Profit and Loss (P&L) statements. This strategic endeavor is helping me to expand my industry knowledge beyond agency roles, aiming to gain comprehensive insight into brand operations.

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  Hovers

  • India
  • Marketing Services
  • 1 - 100 Employee

  • Performance Marketing Manager - Analytics

    • Apr 2023 - Dec 2023

    Following 8 months as a Performance Marketing Analyst, I achieved a double promotion to the managerial position of Performance Marketing Manager - Analytics at Hovers. This advancement broadened my scope of responsibilities significantly. In addition to overseeing analytics, my role extended to encompass team management, establishing the analytics department, formulating organizational standard operating procedures (SOPs), mentoring interns, and directly managing client escalations.This pivotal role has been instrumental in shaping my career trajectory and facilitating substantial professional and interpersonal growth. It has thoroughly equipped me for future managerial roles. I've also been rewarded for scaling key accounts by the co-founders of Hovers

  • Performance Marketing Analyst

    • Aug 2022 - Mar 2023

    During my tenure as an associate for seven months, I transitioned into the role of a "Performance Marketing Analyst" due to my expanded responsibilities beyond performance marketing and paid advertising. My emphasis shifted towards a holistic, data-driven approach aimed at assisting brand stakeholders in making informed business decisions. A significant aspect of my role involved enhancing the reporting framework for clients' weekly, monthly, and quarterly meetings.Beyond managing paid media campaigns, I directed my efforts towards devising comprehensive account growth strategies. I prioritized improving reporting efficiency through organized data visualization and streamlining execution strategies.

  • Performance Marketing Associate

    • Jan 2022 - Jul 2022

    My internship was a success, hence I was promoted to "Performance Marketing Associate." I predominantly managed accounts in the fashion and apparel niche throughout this tenure.- Ran paid media ads on Facebook and Instagram to increase the brands' online store sales revenue. - Developed strategies for increasing the brand's identity and online visibility through paid media campaigns by inventively collaborating with key POAs surrounding the brand.- Kept the client team informed of all account activities and actively maintained effective communication with them to ensure that there are no communication gaps. -I acquired the knowledge of and worked on deploying Google Tag Manager (GTM) and Google Analytics 4 (GA4) by myself. I also led a training session for the client team on "How to use GA4".

  • Performance Marketing Intern

    • Sep 2021 - Dec 2021

    This was my first internship in the analytics field, and it exposed me to the fascinating realm of "Performance Marketing." During these three months, I progressed and learned a lot, and I gained professional experience with paid advertising channels such as - Google Ads- Facebook and Instagram Ads- Snapchat Ads- Amazon AdsI've successfully assisted in managing accounts with (overall) monthly ad spends of up to 60L.

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  The Sparks Foundation

  • Singapore

  • Data Science & Business Analytics Intern

    • Aug 2021 - Sep 2021
    • Singapore

    This was my first Data Science and Business Analytics training/internship programme. (Online) I accomplished a task wherein I applied Supervised ML to predict outputs, and I used Python and Jupyter Notebook to do it. (For a more exhibit, see one of my prior posts.)

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  MES Garware College of Commerce

  • Pune, Maharashtra, India

  • Digital Marketing Strategist - Intern

    • Jun 2021 - Aug 2021
    • Pune, Maharashtra, India

    Working on digital marketing activities at one's own college was a real delight. During my internship, it was a pleasure to work with such a talented team. The primary goal was to increase traffic and attract new users to the MES Garware College of Commerce's website and social media accounts which ultimately would result in filling up the seats for all courses of the BBA, BBA-IB, BBA-CA, B.com and M.com departments. We were able to - Boosted page views of the website by 83% in just three months- Lowered the bounce rate by 5%- Increased user growth by 84%During the internship, we integrated a lot of things, such as - One signal push notifications- Google analytics- Facebook pixel- Claimed Google knowledge panel and Business page- Deployed Google Display and Search ads- Started running Facebook and Instagram ads through Ad manager, to get efficient and improved performance.I worked primarily on Facebook and Instagram posts, as well as content and copywriting for the college's website, blog pages, and social media posts. I also created new Email templates for communication, analyzed data as needed, viewed and approved student testimonies and experiences videos, which were then uploaded to the college's official YouTube channel, and communicated with staff and faculty members to learn about their needs and requirements.We managed to overflow the admissions at MES Garware college of commerce for the academic year 2021-22. This internship concluded with the contentment of the stakeholders and a fantastic learning experience for the team.

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  Indian institute of Materials Management, Pune

  • Pune, Maharashtra, India

  • Social Media Manager - Intern

    • Feb 2021 - May 2021
    • Pune, Maharashtra, India

    This was my first internship in Digital Marketing, and at the Indian Institute of Materials Management, Pune branch, I met some incredible people with whom I had a great time working. I was in charge of their social media platforms, as well as producing some basic posters and providing technical support as needed.