Experience

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  Kagome Foods India (KFI)

  • Mumbai

  • Marketing Specialist

    • 2016 - Jun 2020
    • Mumbai

    - Led the company’s participation at industry exhibitions (AAHAR, IFF 2020), to achieve maximal impact and lead generation- Developed the social media strategy, managed email campaigns to drive brand awareness and customer interactions- Coordinated the design and development of marketing and branding materials like website, brochures, flyers, packaging, marketing videos

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  KAGOME CO., LTD

  • Mumbai Area, India

  • Corporate Strategy and Planning

    • Feb 2014 - Dec 2015
    • Mumbai Area, India

    - Part of the 2 member core team in charge of planning the India Beverage Launch Strategy for Kagome Japan. Assisted the country head in Kagome’s proposed entry in the Indian market and the JICA BoP jam project. - Key responsibilities include launch strategy formulation and business plan development, test marketing plan design, competitive landscape analysis and sales and distribution strategy formulation, brand blueprinting, packaging design and development and driving consumer insights through targeted market research.

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  Nielsen Company

  • Mumbai Area, India

  • Client Consulting, BASES

    • May 2012 - Jan 2014
    • Mumbai Area, India

    Responsible for innovation testing for Unilever Skin Care and Personal Wash categories

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  Aditya Birla Group

  • Mumbai

  • Group Leadership Program Participant

    • Jun 2008 - Apr 2012
    • Mumbai

    1. Aditya Birla Retail Limited, Manager, Customer Insights Responsible for driving customer insights in both the supermarket and hypermarket formats - Executed studies like market assessment for new formats, pre-launch catchment assessments, brand tracks, benchmarking studies for assortment planning, DC surveys to monitor supply chain effectiveness.Buying & Merchandising Manager, Hair Care - Key responsibilities included identifying strategic drivers for the category, designing store assortment, vendor negotiation. Drove the category management project in hair oils to improve sales per sq.ft.2. Grasim Staple Fiber Division, Marketing Manager Responsible for the design and implementation of market research roll-out for Grasim’s new products - Led the roll-out of market research for Grasim's exotic fiber products, developed marketable concepts through close co- ordination with the R&D team.