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Amrit Raj is a seasoned leader and educator with a strong background in biomedical engineering and education. As the YouTube and Academic Head at Xylem, he spearheads the company's educational initiatives, including the development of high-quality courses and curricula, and oversees the training of teachers and staff. Prior to this role, Amrit held positions at Vedantu, where he played a key role in scaling the company's YouTube channels and expanding its presence in the ed-tech industry. He also worked as a Master Teacher at Vedantu, where he designed and delivered educational content to students. Amrit's experience extends to his time at Allen Career Institute, where he led the expansion of the company's centers and oversaw the growth of the student body. His passion for education and his ability to drive growth and innovation have made him a respected figure in the industry.

Experience

  • XYLEM LEARNING
    • Bangalore Urban, Karnataka, India
    • Youtube and Academic Head - Xylem Tamil
      • Jun 2023 - Present
      • Bangalore Urban, Karnataka, India

      As the YouTube and Academic Head at Xylem, my key responsibilites are :1. YouTube and Social Media Marketing:* Develop and execute a comprehensive YouTube and social media marketing strategy to increase brand awareness and engage with the target audience.* Create and manage a content calendar to ensure regular, relevant, and engaging video content.* Monitor and analyze social media metrics to make data-driven improvements and adapt to market trends2. Expansion in Tamil Nadu:* Strategically plan and execute the expansion of Xylem's presence in Tamil Nadu, including opening new learning centers.* Collaborate with local partners and stakeholders to ensure a smooth expansion process.3. Academic Excellence:* Design, develop, and enhance educational courses and curricula that are both high-quality and cost-effective.* Oversee the training and professional development of teachers and staff to maintain the highest educational standards.* Implement innovative teaching methods and technologies to improve the learning experience for students.4. Long-Term Planning:* Formulate a long-term educational plan that ensures the sustainability of Xylem's mission to provide affordable education.* Continuously assess and adapt the curriculum and teaching methods to meet the evolving needs of the students and the education landscape.

  • Pencil For All
    • Bangalore Urban, Karnataka, India
    • Co-Founder
      • Nov 2021 - Present
      • Bangalore Urban, Karnataka, India

      Pencil For All is a leading solution provider for schools which is on a mission to change the way schools function today.Mission:* Empower schools to unlock their true potential.* Create a world where every child has access to high-quality education at an affordable cost.Vision:* Commitment to providing cutting-edge technology, effective training, and ongoing support.* Enhance learning outcomes for students in schools.Service Offerings:1. Increase School AdmissionsReach potential students through innovative and new-age marketing activities.2. Teacher Training ProgrammeImprove students' learning outcomes by enhancing teaching quality through comprehensive training programs.3. IIT/NEET/Olympiad PreparationProvide a competitive learning environment in schools with specialized classes for competitive exams.4. New Curriculum - NEP 2020 ComplianceAssist schools in becoming compliant with the New Education Policy 2020.Enable holistic development of students through a 360° approach.5. ERP & Tech InfrastructureEnsure efficient school operations with the implementation of the right technological solutions.Focus on high adoption rates for technology within the school ecosystem.By leading Pencil For All, I am dedicated to transforming the educational landscape, helping schools enhance their operational efficiency and educational quality, ultimately leading to better student outcomes and broader access to quality education.

    • India
    • E-learning
    • 700 & Above Employee
    • Lead Master Teacher
      • Nov 2020 - May 2023

      1. Joining Vedantu in January 2019: At a pivotal moment in my career, I joined Vedantu, a promising ed-tech startup valued at $23.5 million, with a bold vision to revolutionize education through technology.2. Witnessing Phenomenal Growth: Over the next four years, Vedantu soared to unicorn status, a testament to the innovation, strategic vision, and relentless determination embodied by its founders, particularly Anand Prakash sir, whom I had the privilege of working closely with.3. Key Role in YouTube Team: As part of the YouTube team, I played a crucial role in scaling Vedantu's major channels, including Vedantu 9&10, which grew from 5,000 to 2 million subscribers, and Vedantu CBSE 11&12, which amassed 150,000 subscribers from scratch. I also played a pivotal role in Vedantu's vernacular initiatives, which emerged as a significant catalyst for growth.Business Perspectives and Learnings1. Strategic Positioning: Vedantu's decision to establish a presence on YouTube aligned with broader business objectives, including brand building, audience engagement, and market expansion.2. Audience-Centric Approach: The success of Vedantu's YouTube channels underscored the importance of understanding and catering to the specific needs and preferences of the target audience.3. Content Strategy: Crafting high-quality, relevant, and engaging educational content was paramount to sustaining audience interest and fostering long-term viewer loyalty.4. Data-driven decision-making: Leveraging analytics and insights from YouTube metrics enabled Vedantu to optimize business strategies, business performance, and audience engagement.5. Social Media as a Catalyst for Growth: My tenure at Vedantu underscored the transformative power of social media platforms like YouTube in driving business growth, fostering community engagement, and amplifying brand impact.

    • Master Teacher
      • Jan 2019 - May 2023

    • UPSC Preparation
      • Aug 2017 - Jan 2019
      • Delhi, India

      🌟 Reflecting on My UPSC Journey: Lessons in Discipline, Determination, and Knowledge 🌟1. Preparation Dedication: From August 2017 to January 2022, I dedicated myself to preparing for the UPSC exams with unwavering focus and determination. My goal was clear: to become an IAS officer and make a positive impact on the lives of millions of people.2. Focused Hard Work: Throughout those years, I embraced the discipline of focused hard work. I made sacrifices, cutting off from social media and limiting interactions with friends, to ensure every moment was dedicated to my preparation.3. Rigorous Schedule: Rising daily at 4:30 AM and retiring at 11 PM, I adhered to a strict timetable, cognizant of the financial constraints and the importance of clearing the exam in my first attempt. This disciplined approach was crucial to my progress.4. Broad Knowledge Base: My journey equipped me with a vast array of knowledge across diverse subjects, including history, political science, geography, economics, environment, psychology, sociology, international relations, ethics, and values. Today, I can engage confidently on any topic, thanks to the comprehensive preparation.5. Increased Confidence: The depth and breadth of my preparation not only expanded my knowledge but also boosted my confidence. I emerged from the journey with a newfound assurance in my abilities to tackle any challenge or conversation.6. Evolution of Goals: As I progressed, I came to realize the transformative power of social media and the internet. Understanding the potential to create an impact in this digital age, I pivoted my focus towards leveraging these platforms for positive change.My UPSC journey taught me invaluable lessons in discipline, determination, and knowledge. As I embark on new endeavors, I carry with me the qualities honed during those years—qualities that will continue to guide me in making meaningful contributions to society.

  • ALLEN CAREER INSTITUTE
    • Bengaluru Area, India
    • Faculty Biology
      • Aug 2014 - Jul 2017
      • Bengaluru Area, India

      Reflecting on My Journey: From Kota to Leading Educational Expansion 1. Starting Point in Kota: My teaching career commenced immediately after college in Kota, Rajasthan, known as the mecca of JEE/NEET coaching. This was where my passion for education began to take shape.2. Pioneering Allen's Expansion: In December 2014, I was selected as one of the first ten individuals to establish Allen's centers in Bangalore. Starting from scratch, we witnessed the remarkable growth of Allen Bangalore, now boasting 17 centers and over 20,300 students for the academic year 2023-2024.3. Expansion Across South India: Allen's success in Bangalore paved the way for expansion into other South Indian cities, including Chennai, Pondicherry, Hubli, Mysore, Salem, and Madurai. The total student strength in South India exceeds 30,000 for the academic year 2023-2024.4. Learning and Growth: Throughout this journey, I gained invaluable insights into successful territory expansion for established brands. From mastering operations and execution to resource management, every challenge presented an opportunity for learning and development.5. Gratitude and Future Outlook: I am grateful for the lessons learned, skills acquired, and relationships built during my time at Allen Bangalore. Moving forward, I am ready to apply these experiences to new challenges and contribute to meaningful endeavors in the future.

    • Intern
      • Jun 2012 - Jul 2012
      • New Delhi

      Transformative Internship: My time at Batra Hospital as a biomedical engineer sparked a journey of self-discovery and growth.Realizing Greater Aspirations: While immersed in medical technology, I realized my true calling lay beyond traditional roles, igniting a passion for broader impact.Embracing Change: With newfound clarity, I've courageously decided to pivot my career path.

Education

  • 2010 - 2014
    Vellore Institute of Technology
    Bachelor of Technology (BTech), Biomedical/Medical Engineering

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