Experience

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  ACICO Group

  • Group Director of Business Development & Marketing

    • Jun 2022 - Apr 2024

    • Develop and set the annual commercial strategy and budget for the 5 business lines, ensuring alignment with organizational goals. • Member in Credit Committee, evaluating and approving clients credit applications requests.• Established effective communication channels with customers & major contracting companies to foster partnerships and collaborations. • Establishing marketing strategies and social media tactics, creating content and selling message that resonates with target audience to increase MQL (Marketing Qualified Leads) and SQL ( Sales Qualified Leads)• Leading a team of 5 marketing professionals, fostering collaboration, and driving a culture of creativity and excellence.• Strategize comprehensive marketing briefs and directives based on campaign strategies, ensuring a clear and consistent message. • Designing & successfully launching promotional sales offers and marketing campaigns to increase market share for the Cement, AAC blocks and RM concrete targeting individuals and corporate customers.• Developed and drafted marketing collaboration agreements with IKEA & Safat AL Ghanim,Mastara,Bleach to provided exclusive offers for the Acico customers at zero cost to Acico. • Conduct rigorous reviews of financial statements, sales figures, activity reports, and other performance metrics to gauge productivity and achievement of objectives, pinpointing areas where cost reduction and program enhancements were required. • Screening & selecting sales distributors/resellers, designed a rebate pricing system for boosting sales through commercial distributors.• Designing the successful launch of GGBFS products, achieving 30% market penetration within the first 7 months.• Implemented data-driven decision-making processes.• Implemented a procedure for the social media monitoring and screening competition activities in the social media.• Responsible for prequalifying the company at new customer organizations and maintaining the acquired certifications.

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  Gulf Engineering Company K.S.C.C

  • Kuwait

  • Director of Facilities Management Engineering Services & Building Automation

    • Nov 2016 - Oct 2021
    • Kuwait

    ●Managed to secure award for high level Engineering Services, facilities management contracts & total facility Operations & Maintenance contracts exceeding 200 million USD in Oil & Gas, Healthcare, commercial and Institutional sectors. ● Reduced costs by 22 % and increased growth opportunities with effective budget planning and implementation of CAFM to control expenditures & guarantee profitability.●Implementing SOP’s and engineering services manual conducted technical training to FM team.●Review construction or Fit-out proposals and recommend the client best options. Coordinate with the Clients technical teams and support their fit-out operations.●Developed Hard & Soft FM service strategies, manpower staffing and assigning subcontractors on call maintenance basis to reduce cost.●Enhancing hard & soft services performance by establishing and monitoring KPIs & checklists.●Reduce the Tenants complaints by establishing call center reporting to classify complaints ●Reviewed the renovations concept design from FM perspective ensure accessibility and usability.●Initiated energy conservations initiative & energy management activities.●Negotiated major OEMs & suppliers for the service agreements●Holds proven distinction in managing B2B as well as B2C business unites as GEC are the sole agent of Rheem Air-conditioning units in Kuwait; steered the projects delivery team and the tenders committee team to successful delivery and win rate of 2 of 5 in the tenders.●Opened new branch in Lebanon for Boodai Constructions Company after acquiring projects in Lebanon, financed by International Financiers. ●Reorganised structure of operations (+1800 persons). , strengthening functional departments and establishing tendering department, setting principles of cost estimations and proposal management ●Implemented the CAFM system (Computer Aided Facilities Management) and automatic despatching system for Help desk and field workers.

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  Kharafi National

  • Kuwait

  • Corporate Director Business Development

    • Mar 2012 - Nov 2016
    • Kuwait

    Headed business development and revenue target achievement for company operational business lines in Kuwait, Egypt, Lebanon, and UAE that included operations & maintenance in power/water/oil/gas, facilities management, industrial maintenance, oil & gas construction, EPC power/water/wastewater, as well as PPP & BOT scheme projects. *Led teaming-up process and proper partnership structure with contractors. *Prepared legal documentation MOU, pre-bid agreements, and JVs while quantifying risk and return relationships for new ventures. *Evaluated contracts and request for proposals’ (RFPs) terms/conditions, suggesting attractive pricing and bidding strategies. *Selected financial, technical, and legal advisors for development projects. Maintained awareness of new business opportunities, detecting winning probability against competitors. * Completed EPC Power, Water, and Wastewater projects like Kuwait Airport Terminal Two Project worth $4B, first concentrated solar power CSP 50 MW EPC project in Kuwait, first 10 MW grid connected PV project, and Doha Reverse Osmosis Sea Water Desalination Plant. *Led various projects within facilities management, including Kuwait main stadium, all Amiri Palaces and Council of Ministries facilities, as well as Avenues Mall. * Provided subject matter expertise on oil and gas construction projects, such as Kuwait Clean Fuel Project and Upstream/Downstream Construction Projects. *Contributed to PPP and BOT scheme business lines with multi-million-dollar projects. * Kept up to date on competitor activities and strategies like pricing trends, losses, awards, and policies while determining reasons for competitor losses and monitoring competitor’s project performance. *Served as member of Kharafi Strategic Business Development Committee, preparing potential market analysis (PMA) to divide projects to potential projects, bidding projects, tenders submitted projects, and lowest bidder L1 projects.

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  Iskraemeco Subsidiary of ElSewedy Electric

  • Cairo-Egypt

  • Managing Director and In charge of Sales & Marketing- Egypt & Africa

    • Dec 2007 - Sep 2011
    • Cairo-Egypt

    Due Diligence team member for the total acquisition of the Slovenian industry leader Iskraemeco Energy Measurement & Management producing the smart energy meters and conventional energy meters.The assignment was to open markets for the energy meters in middle east and Africa achieved by establishing a green field investment of 100,000 Square meters production facility at 10th of Ramdan industrial city with a 20 million USD$

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  SIAG Schaaf Industrie AG- SIAG ELSewedy Towers- Subsidiary of ELSewedy Electric

  • Ain Sokhna- Egypt

  • VP Commercial

    • Dec 2007 - Sep 2011
    • Ain Sokhna- Egypt

    SIAG ELSewedy Towers (Renewable Energy Industry) A Joint Venture subsidiary of the ELSewedy Electric- Wind Energy. An Egyptian German joint venture between ELSewedy Cables and SIAG International GMBH manufacturing steel towers for wind energy generation.Joint stock company having a 30 million Euro investment cost and a factory over a 250,000 Square meter at Ain Sokhna.Responsible for managing & starting up new investments and production facility with main focus on sales & business development, marketing and opening strategic sales channels for market penetration.Controlling, coordinating & harmonizing the progress of construction, machinery procuring and staff hiring in line with fund injections and paid capital raising.

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  Power System Projects, ELSEWEDY ELECTRIC

  • Cairo Egypt

  • Operations Manager

    • Dec 2007 - Sep 2011
    • Cairo Egypt

    Operations Manager (Projects, Commercial, Construction, Procurement) Abu Qir 2X650 MW CP118 Project-Cameron 3 Diesel Power Plants Project Egypt AlShabab, Damietta and West Damietta Gas Turbine Projects 2000 MW EHV/HV/MV substations and transmission lines for utilities and industrial sector• In a mission to reorganize and develop the PSP company organization and work process flow in order to qualify the company as a higher class EPC turn key contractor, the position is to head the operation sector in a strong matrix structured.• Operation sector is composed of functional departments of the EPC (Engineering , Procurement and Construction) for power projects in power sector and industrial sector.• Managed the fast track EPC operations of three Diesel GenSets 40 MW power plants in Cameroon.• Managed the EPC operations of AbuQir 2X650 MW Steam Power plant in Egypt- the contract package CP118- Mechanical • Responsible for profit margin realization of projects being responsible for the cost management of contracts.

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  Oxbow

  • Cairo

  • General Manager

    • Dec 2002 - Dec 2007
    • Cairo

    Oxbow Carbon & Minerals USA-Middle East Operation(Mining Industry)For:1) Oxbow Egypt Limited a Free Zone Company fully owned by Oxbow Carbon & Minerals of USA operating a 9 Million USD$ crushing, screening and packing plant (74 employees )., 2) Oxbow Carbon & Minerals Middle East Liaison Office (8 employees) Lead US producer and trader of Raw Materials to Steel and Aluminum Industries • Business Development: Doubled revenue from EGP 30 million to 65 million in 3 years through optimization of Sales & Service channels, introduction of new products and venturing into regional markets • Strategic Planning: Directed product mix towards future demand and introduced long term rental as a new business concept to maximize client retention • Supplier Relationship: Managed ailing supplier relationship resulting in strong cooperation and extension of credit lines• Organizational Restructuring: As a green field investment , orchestrated a full organizational restructuring in the areas of HR, Principle Relationships, Sales & Service, Finance and ITHR: Participated with the mother company in designing the staffing plan and the job description.Oversaw the profiling of employees, the release of non-productive elements, embarked on an aggressive training program for balance employees, hiring and integration of new and productive calibers.• Finance: Negotiated bank credit lines to cope with business growth • Managed a project of green field investment to construct the crushing and packing plant and supervised the start up and commissioning of the project under the free zone law.• Positioned and placed the company as a market leader in its field, sales covering about 35 % of the demand of the Egyptian market and to the major regional Steel Mills and Foundries in Egypt, Gulf Region and Mediterranean Region.

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  Bechtel Corporation

  • Cairo

  • Business Development Manager

    • Jan 2001 - Dec 2002
    • Cairo

    • Develops and implements plans to achieve the company's objectives for growth and diversification through expansion of present business activities and development of new areas of activity.• Worked closely with the financing institution to secure funds for the feasibility studies and for the construction of two projects in the water sector under the BOT scheme.• Formulates and recommends business development policies, plans, and programs for achieving sales and diversification objectives• Directs the preparation of proposals, including obtaining engineering, estimating, procurement, legal, and labor inputs. Recommends commercial strategy and pricing.• Working to develop the PSP (Private Sector Participation) with the governmental authorities in the field of water and wastewater treatment. PSP program includes concessions, O&M, EPC and BOOT and asset management contracts. • Participates in reviewing the RFP of projects received from customers and its associated conditions and agreements. Responsible of proposal and pricing reviews at the division level and makes specific recommendations to senior management on request.• Conducts research of current and future markets for present and new services. • Prepares periodic reports on the status of active new business opportunities for division and corporate management.

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  Siemens

  • Cairo,Egypt

  • Senior Technical Sales Engineer Power Generation

    • Dec 1998 - Dec 2000
    • Cairo,Egypt

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  Arab Engineering and Distribution Company (AEDCO)-GE Power Systems Local Rep

  • Cairo Egypt

  • Deputy Manager Electricity Dept

    • Jan 1995 - Dec 1998
    • Cairo Egypt

    Worked closely with Power & Energy generation customers at all levels; senior management to plant engineers to lead AEDCO/GE sales efforts. Focused efforts on Egyptian Electricity Authority (EEA).• Achieved record sales for AEDCO in 1998;exceeding USD 11.5MM(95% increase over traditional business volume from Egypt.• Member of the development team within GE Power Systems to develop the first IPP (Independent power Producer) project in Egypt Sidi Krir Power Plant 2X325MW Steam Power Plant BOOT contract. • Developed excellent relationships among the customer base, and leveraged relationships to close orders.• Lead GE sales team and customer organization to determine winning pricing levels for competitive bids (tendering intelligence).• Responsible for the documentary credits and shipping documents follow up• Establish strategic sales plans to achieve corporate objectives, both short and long range for products and services sales through a one-year plan. • Detecting new business opportunities outside of power area, creating the need and following up to secure the award of the job. • Prepare and negotiate proposals for all field service activities.• Managing contract terms and conditions to fulfill time schedule through project execution and remittance of outstanding dues.