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Amna Arshad is a seasoned digital marketing professional with expertise in social media strategy, content creation, and graphic design. She has worked with various companies, including SI Global Solutions, ibex. Pakistan, Xenith Public Relations, 10Pearls Pakistan, and Viral Edge, providing services such as social media management, content development, and visual design.

Credentials

  • Customer Relationship Management
    HP LIFE
    Feb, 2023
    - Apr, 2026
  • Specialization in Graphics and Interactive Multimedia (2014-2015)
    Arena Animation

Experience

  • SI Global Solutions
    • Sindh, Pakistan
    • Digital Marketing Manager
      • Sep 2023 - Present
      • Sindh, Pakistan

      - Develop elicitation documents, content calendar, and monthly client reports.- Formulate an integrated social media strategy for online marketing campaigns.- Design and produce visuals for social media platforms.- Supervise daily social media operations, including engagement, content management, and posting.- Keep updated on social media best practices, research, and trends.- Monitor and analyze user metrics and analytics.- Create and execute ongoing content creation plans.- Develop content for digital marketing campaigns.- Generate Google Ads and meta ads.- Collaborate effectively with marketing and cross-functional teams.- Communicate regularly with clients and other departments as necessary.

  • ibex. Pakistan
    • Sindh, Pakistan
    • Visual Design Editor
      • Jun 2020 - May 2021
      • Sindh, Pakistan

      - Edited attention to detail objects in photographs.- Maintain consistent contact with existing clients.- Manages food panda international brand photography edits. - Ensures adherence to the style guide, angles, and photofinishing. - Recovered the damaged photographs through deep editing. - Color-corrected the photographs to encounter major issues caused by lights.- Develop constructive and cooperative working relationships with those on our teamas well as cross-functionally. - Assisted in developing and implementing a Brand strategy for assigned products throughomnichannel marketing.- Edited food photographs for countries like Singapore, Malaysia, Thailand,Japan, Pakistan, Taiwan, etc.SOFTWARE USED:Meero | Foodora | Ocus | Delivery Hero | Panda Mart

    • Communication Design Specialist
      • Mar 2020 - May 2020
      • Sindh, Pakistan

      - Contribute to the preparation of accurate and timely delivery of artworks.- Created and designed market competitive videos for brand awareness.- Develop an understanding of the Company’s priority audiences; how they interactwith brands, creative messages, media channels, and beyond.- Feed the organization with the required data, market intelligence, and analysisto support building the brand's strategic plans.- Develop communication, visualize various identities, focuses on target audiences, and worked closely with the team to promote and highlight brand plans.- Study the objectives, promotional policies, or needs of organizations to developpublic relations strategies that will influence public opinion or promote ideas,products, or services.- Feed the organization with the required data, market intelligence, and the analysisto support building the brand's strategic plans.- Research and analyze design structures to support the development of implementationto ideas for projects.- Monitor industry trends and make recommendations for new ideas.BRANDS:Shan | UEP LTD | Raintree Spa | IBA | Xenith

  • 10Pearls Pakistan
    • Karāchi, Sindh, Pakistan
    • Multimedia Visualizer
      • Jan 2020 - Mar 2020
      • Karāchi, Sindh, Pakistan

      - Designed Games UI/UX. - Designed artwork for brands.- Maintain and update design documentation.- Understanding the market and target audience.- Creation of design documents for clients and the development team.- Developing designs and initial concept designs for games including generating mood boards.BRAND:10Pearls

  • Viral Edge
    • Pakistan
    • Creative Associate
      • May 2019 - Oct 2019
      • Pakistan

      - Participate in brainstorming sessions.- Creation of design documents for clients.- Visual development for Social Media posts.- Product Photography for well-known brands.- Branding-related meetups with clients for new briefs. - Understanding the market and target audience. - Apply and maintain a consistent art style throughout the entire branding interface.- Responsible for concept and designing in all creative assistance for branding.- Create and curate high-quality visual content that aligns with our brand voice and values. - Analyze performance data and optimize campaigns for better performance.- Advises and works with clients to create innovative solutions. Advises customers and internal stakeholders using a deep knowledge of products or services.- Assisted in developing and executing social media strategies to increase engagement and drive traffic to our website.- Experience with international design and development sales (Logo, UI/UX, Social media posts, Web development, Digital marketing, etc)- Assist in conducting demographic and other research related to a campaign setup and collaborate with the Media team to fully understand client goals for each campaign.BRANDS:Academus | Ala Rasi | Almirah | Delizia | Dipshop | Broadway Pizza |Habib Metro Bank | Junaid Jamshed | Krone | lickalicks | Tapal | Pet Mania | Arte |Homemade | Jam Delight | Smart | Nexera | Rio (Peak Freans) | Tapal | etc

  • Firebolt63
    • karachi, Pakistan
    • Digital Media Designer
      • Jun 2018 - Aug 2018
      • karachi, Pakistan

      - Photo manipulation for brand communication designs.- Making illustrations for pleasing artwork aesthetics.- Assisted in packaging design and conceptualization from the initial stage.- Attention to detail of focused objects in photography edits.

Education

  • 2021 - 2023
    PAF-Karachi Institute of Economics & Technology
    Master of Computer Arts (MCA), Media Marketing
  • 2015 - 2019
    PAF-Karachi Institute of Economics & Technology
    Bachelor of Computer Arts (BCA), Graphics and Multimedia
  • 2011 - 2013
    BAMM PECHS Government College For Women
    Intermediate, Pre-Medicine/Pre-Medical Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “IT Services and IT Consulting”

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