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Amith Amin is a seasoned sales and marketing professional with over 20 years of experience in managing key accounts and leading cross-functional teams. He has a strong background in the hospitality and spirits industry, with expertise in sales growth, marketing, and team management. Amith holds various certifications, including WSET Level 2 Professional Certificate in Spirits and Professional Sales Skills & Business Writing Skills.

Credentials

  • WSET LEVEL 2 PROFESSIONAL CERTIFICATE IN SPIRITS
    WSET — Wine & Spirit Education Trust
    Jun, 2011
    - Apr, 2026
  • PROFESSIONAL ALCOHOL TRAINING FOR HOSPITALITY- P.A.T.H BAR SCHOOL,DUBAI.
    -
    Jan, 2010
    - Apr, 2026
  • WSET LEVEL 2 INTERMEDIATE CERTIFICATE IN WINES & SPIRITS
    WSET — Wine & Spirit Education Trust
    Apr, 2008
    - Apr, 2026
  • PROFESSIONAL SALES SKILLS & BUSINESS WRITING SKILLS
    Spearhead Training
    Oct, 2006
    - Apr, 2026
  • Microsoft Dynamics -Solomon explorer,ERP system.
    -
  • Microsoft Excel 2013,Microsoft Word 2013,PowerPoint presentation.
    -
  • Oracle JD Edwards 9.0 version Enterprise Resource Planning System (ERP)
    -
  • Salesforce -CRM-Customer relation management
    Salesforce

Experience

    • Senior Key Account & Technical Services Manager
      • Oct 2022 - Present

    • United Arab Emirates
    • Manufacturing
    • 200 - 300 Employee
    • Key Account & Technical Services Manager
      • Aug 2018 - Jul 2022

      Key performance:• Accountable for over 38% of Alcohol beverage turnover annually across luxury on trade accounts in Abu Dhabi region-includes international chains like , Marriott Group, Shangri-La, Intercontinental Hotel Group, Millennium Hotels.• Leading & motivating a team of draught executives, implemented a broad range of commercial growth, realignment initiatives and in doing so contributing to 34% of net sales revenue to the overall draught business & reducing the draught equipment spend by 11%.• Developed long -term business contracts from standard 1-2 year to 3 years with St Regis, Rixos by liaising and influencing decision makers from general manager to procurement director and thereby sales uplift of 12% to the top line sales revenue.• Specialize in regulating & screening marketing funds, identified high margin product mix and consistently contributing 2% to 5% savings year on year to the bottom line, which was highly appreciated by senior management for showing financial astute.• Accelerated overall double-digit sales growth, achieved 10 out of 14 yearly sales targets through stellar negotiations, gaining market share from competition through long-term customer relation engagement.• Accomplished excellent track record of winning 6 out of 8 International sales incentive trips organised by various multinationals like Diageo, Fosters, Anheuser-Busch Inbev(Stella/Corona),which is the highest by individual in Abu Dhabi region.

    • Senior Key Account Manager
      • Oct 2010 - Jul 2018

      Promoted to Senior key account manager with temporary responsibility of marketing.

    • Key Account Manager
      • Oct 2006 - Sep 2010

      Significant Accomplishments:o Australia trip in 2007 for achieving Foster’s sales target (January-June 2007)o Scotland incentive trip for achieving Diageo spirits target (January-June 2008)o Corona incentive trip to Ibiza in 2012 for achieving the highest growth of 21%o Stella Artois Beer incentive trip to Oktoberfest, Germany in 2013 (Jan –June 2013) and 2015 (Jan –June 2015) respectively organised by Anheuser-Busch Inbev.o Australia trip for T20 Cricket World Cup on achieving Foster’s target (August- November 2014).o Carlsberg Breweries incentive trip to Euro Cup 2016 in France for achieving the highest growth of 20% in April 2016.o Recipient of the prestigious ABC Company Award (Attitude, Behaviour, Conduct) for Respect in 2013 for showing professionalism,making people feel valued,acting to protect & enhance the reputation of the company.

    • Regional Sales Executive –Retail
      • Jul 2004 - Aug 2006
      • Goa, India

      World’s most profitable company in wines and spirits business.• Inspired a team of 11 distribution sales executives,achieved sales targets 2 years in a row through focus on unexplored up-country markets, motivating united team & increase distribution by 14%.• Optimized the business potential in the assigned territory by identifying opportunities for reach expansion and adapting the most suitable route to market strategy.• 21% growth in overall sales value target in 2004 & 33% growth in regular whisky segment, which was the highest for west region in 2005 showcasing self motivation & high performance standards.• Negotiated & added 8 exclusive beverage rights for large scale events, concerts thereby contributing to additional sales revenue of 4% to the bottom line in addition to brand recall & visibility for the brands.

  • Nestlé
    • Bangalore,India
    • Sales Officer for FMCG division
      • Jan 2002 - Jun 2004
      • Bangalore,India

      NESTLÉ is the world's leading Nutrition, Health and Wellness company.• Led 5 sales distributors & captained field sales team of 19 to deliver 14% growth through numeric distribution targets, control trade assets in the market & inventory management.• Received Super Sales Achievers award in 2002 for achieving the highest growth of 22% in coffee category which was the highest for upcountry market.• Increased the assigned territory market share by 8% through securing major trade deal contracts with key wholesalers, influence key decision makers and gain market share from the competition.

    • Team Leader
      • May 2000 - Jun 2002
      • Bangalore,India

      Work Profile :• Handling a team of 4 sale executives & responsible for achieving profile registration, sales revenue for self and the team.• Won the Super Team award for meeting the targets in 2001.

Education

  • St. Aloysius College, Mangalore-575003
    Bachelor of Commerce (B.Com.), Accounting and Finance
  • St. Aloysius College, Mangalore-575003
    Karnataka Secondary Education Board, First Class

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Industry Focus. “Manufacturing”

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