Bio
Credentials
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WSET LEVEL 2 PROFESSIONAL CERTIFICATE IN SPIRITS
WSET — Wine & Spirit Education TrustJun, 2011- Apr, 2026 -
PROFESSIONAL ALCOHOL TRAINING FOR HOSPITALITY- P.A.T.H BAR SCHOOL,DUBAI.
-Jan, 2010- Apr, 2026 -
WSET LEVEL 2 INTERMEDIATE CERTIFICATE IN WINES & SPIRITS
WSET — Wine & Spirit Education TrustApr, 2008- Apr, 2026 -
PROFESSIONAL SALES SKILLS & BUSINESS WRITING SKILLS
Spearhead TrainingOct, 2006- Apr, 2026 -
Microsoft Dynamics -Solomon explorer,ERP system.
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Microsoft Excel 2013,Microsoft Word 2013,PowerPoint presentation.
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Oracle JD Edwards 9.0 version Enterprise Resource Planning System (ERP)
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Salesforce -CRM-Customer relation management
Salesforce
Experience
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Senior Key Account & Technical Services Manager
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Oct 2022 - Present
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United Arab Emirates
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Manufacturing
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200 - 300 Employee
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Key Account & Technical Services Manager
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Aug 2018 - Jul 2022
Key performance:• Accountable for over 38% of Alcohol beverage turnover annually across luxury on trade accounts in Abu Dhabi region-includes international chains like , Marriott Group, Shangri-La, Intercontinental Hotel Group, Millennium Hotels.• Leading & motivating a team of draught executives, implemented a broad range of commercial growth, realignment initiatives and in doing so contributing to 34% of net sales revenue to the overall draught business & reducing the draught equipment spend by 11%.• Developed long -term business contracts from standard 1-2 year to 3 years with St Regis, Rixos by liaising and influencing decision makers from general manager to procurement director and thereby sales uplift of 12% to the top line sales revenue.• Specialize in regulating & screening marketing funds, identified high margin product mix and consistently contributing 2% to 5% savings year on year to the bottom line, which was highly appreciated by senior management for showing financial astute.• Accelerated overall double-digit sales growth, achieved 10 out of 14 yearly sales targets through stellar negotiations, gaining market share from competition through long-term customer relation engagement.• Accomplished excellent track record of winning 6 out of 8 International sales incentive trips organised by various multinationals like Diageo, Fosters, Anheuser-Busch Inbev(Stella/Corona),which is the highest by individual in Abu Dhabi region.
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Senior Key Account Manager
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Oct 2010 - Jul 2018
Promoted to Senior key account manager with temporary responsibility of marketing.
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Key Account Manager
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Oct 2006 - Sep 2010
Significant Accomplishments:o Australia trip in 2007 for achieving Foster’s sales target (January-June 2007)o Scotland incentive trip for achieving Diageo spirits target (January-June 2008)o Corona incentive trip to Ibiza in 2012 for achieving the highest growth of 21%o Stella Artois Beer incentive trip to Oktoberfest, Germany in 2013 (Jan –June 2013) and 2015 (Jan –June 2015) respectively organised by Anheuser-Busch Inbev.o Australia trip for T20 Cricket World Cup on achieving Foster’s target (August- November 2014).o Carlsberg Breweries incentive trip to Euro Cup 2016 in France for achieving the highest growth of 20% in April 2016.o Recipient of the prestigious ABC Company Award (Attitude, Behaviour, Conduct) for Respect in 2013 for showing professionalism,making people feel valued,acting to protect & enhance the reputation of the company.
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Regional Sales Executive –Retail
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Jul 2004 - Aug 2006
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Goa, India
World’s most profitable company in wines and spirits business.• Inspired a team of 11 distribution sales executives,achieved sales targets 2 years in a row through focus on unexplored up-country markets, motivating united team & increase distribution by 14%.• Optimized the business potential in the assigned territory by identifying opportunities for reach expansion and adapting the most suitable route to market strategy.• 21% growth in overall sales value target in 2004 & 33% growth in regular whisky segment, which was the highest for west region in 2005 showcasing self motivation & high performance standards.• Negotiated & added 8 exclusive beverage rights for large scale events, concerts thereby contributing to additional sales revenue of 4% to the bottom line in addition to brand recall & visibility for the brands.
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Nestlé
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Bangalore,India
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Sales Officer for FMCG division
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Jan 2002 - Jun 2004
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Bangalore,India
NESTLÉ is the world's leading Nutrition, Health and Wellness company.• Led 5 sales distributors & captained field sales team of 19 to deliver 14% growth through numeric distribution targets, control trade assets in the market & inventory management.• Received Super Sales Achievers award in 2002 for achieving the highest growth of 22% in coffee category which was the highest for upcountry market.• Increased the assigned territory market share by 8% through securing major trade deal contracts with key wholesalers, influence key decision makers and gain market share from the competition.
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SOLAR Automobiles Private Ltd
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Bangalore,India
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Team Leader
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May 2000 - Jun 2002
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Bangalore,India
Work Profile :• Handling a team of 4 sale executives & responsible for achieving profile registration, sales revenue for self and the team.• Won the Super Team award for meeting the targets in 2001.
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Education
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St. Aloysius College, Mangalore-575003
Bachelor of Commerce (B.Com.), Accounting and Finance -
St. Aloysius College, Mangalore-575003
Karnataka Secondary Education Board, First Class
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