Experience

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  Lux Industries Ltd

  • Kolkata, West Bengal, India

  • Assistant Manager Advertising

    • Nov 2022 - Present
    • Kolkata, West Bengal, India

    □ Manage all marketing, branding related activities of Premium brands – Lux Venus, Lyra & Lux Inferno.□ Responsible for brand visibility drive through Media planning, ATL & BTL marketing, OOH, Event management, Trade visibility, Dispenser, Gondola, On-ground activations.□ Responsible for Coordination with creative agency for art work briefing and design.□ Responsible for developing a big network of retail vendors for smooth execution of retail branding across 2 & 3 tier cities.□ Monitoring Advertising budget with the reference of Sales data.□ Frequent Market visits to make ensure the implementation of Retail Branding & OOH also quality checking. □ Vendor management and marketing audit.

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  Dollar Industries Ltd

  • Kolkata Area, India

  • Deputy Manager Marketing

    • May 2014 - Oct 2022
    • Kolkata Area, India

    □ Handling marketing of Premium brands – Bigboss, Missy and Force NXT□ Responsible for brand visibility drive, Media planning, ATL & BTL marketing, Event management, Trade visibility, On-ground activations.□ Apart from OOH & retail I have been into Print media for additional mileage of our brand.□ Planning and execution of festival and seasoned campaign.□ Building Bigboss, Missy & Force NXT as a preferred and most loved brand amongst the customers.□ Coordination with creative agency for art work briefing and design.□ Developing and implementing robust marketing & brand communications strategies across segments of businesses and customer touch-points.□ Effective utilization of annual budget with objective of maximum visibility with cost effective for brand awareness.□ Planning and execution of Dealer meet yearly.□ Develop a big network of retail vendors for smooth execution of retail branding across 2 & 3 tier cities.□ Vendor management and marketing audit.□ Handling a team of 15 people & getting them deliver fruitful result within the system.Key Achievements• Planning and execution of Bigboss“Miles To Go & Be the Change” Annual Meet.• Successfully lead the launch of new products “Force NXT -Vision 2020”.• Planned & Executed of Dollar New Logo launch through Print Ad, Hoardings and Retail Branding in the year 2020 & 2021.

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  Lalwani Ferro Alloys Limited

  • Kolkata Area, India

  • Accountant

    • Nov 2009 - Apr 2014
    • Kolkata Area, India

    □ Involved in preparation & reconciliation of VAT, TDS. Ensured the finalization & consolidation of accounts of Various Companies of the group.□ Total Management of Quarterly E-TDS filing and generation of Annual certificates.□ Day to Day accounts related works like cash, bank, journal vouchers to check and verify. □ Furnished various details for Sale Tax scrutiny case and duty figure to Central Excise Department.□ Keep track records from RG 23D Register and also maintain CV Stock Register. Managed issuing of Central Excise & Commercial Invoices to the parties.

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  Modern Impex

  • Kolkata Area, India

  • Accountant

    • Dec 2006 - Oct 2009
    • Kolkata Area, India

    □ Handled all day to day transaction, preparing BRS, TDS Return, Vat Return etc. □ Handled personal accounts of all partners. □ Keep track of all direct and indirect taxation matters of Firm. □ Furnished details to Sales Tax and Income Tax department for IT Scrutiny and Assessment Orders. □ Keep track of EEFC and PCFC A/C of the firm.

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  Narendra Kochar & Co.

  • Kolkata Area, India

  • Account Executive

    • Dec 2005 - Nov 2006
    • Kolkata Area, India

    □ Handled all the direct taxation matters of corporate and non- corporate assesses.□ In respect to indirect tax and sales tax matters, involved in filing and preparations of FBT return. □ Involved in Audit and Tax Audit of various commercial organizations both manufacturing and trading concern. Audit of various concerns in service sector also.□ Handled Bank statutory, concurrent and revenue audit.