Experience

• 

  Gulf Oil India

  • India
  • Oil and Gas
  • 300 - 400 Employee

  • Head Of Marketing

    • Oct 2021 - Present

    Heading the entire Marketing function for the company. Responsible for Strategic Brand communications, PR, B2C and B2B Marketing.

  • Head Marketing - Automotive Lubricants

    • Nov 2017 - Oct 2021

    Leading the Marketing effort and Team of Category/Brand Managers for the Automotive Lubricant (B2C) portfolio , which forms the largest chunk of business for Gulf Oil Lubricants India limited.

  • Category Manager - Personal Mobility

    • Feb 2016 - Oct 2017

    Category Manager, Marketing for Personal Mobility which includes the 2 categories of Motorcycle Engine oils (MCO) and Passenger car Motor oil (PCMO). Leading the marketing function for these range of products.

• 

  ITC Limited

  • India
  • Manufacturing
  • 700 & Above Employee

  • Brand Manager

    • Dec 2013 - Jan 2016

    Brand Manager - Fiama Di Wills portfolioResponsible for Topline, Market shares, Annual brand plan and execution of the same, New launches, ATL/Communication development

  • Brand Manager

    • Feb 2012 - Dec 2013

    Brand Manager - Vivel & Superia ShampoosResponsible for Topline, Market shares, Annual brand plans and execution of the same, ATL/Communication development etc

• 

  Godrej Consumer Products Ltd

  • India
  • Manufacturing
  • 700 & Above Employee

  • Category Manager - Shopper Marketing - Modern Trade channel

    • Jan 2010 - Feb 2012

    Brand development and Activation in the Modern Trade channel for all brands across categories for Godrej Consumer Products including brands like Cinthol, Good Knight, Hit, Ezee, Expert Hair Colour etc. Was responsible for Market Shares of all GCPL brands across categories in the Organized Retail channel.

  • Brand Manager

    • Apr 2006 - Jan 2010

    - Joined as Assistant Brand Manager on Godrej No 1 and later handled the entire brand as DGM - Marketing. Very early into my brand role, led the brand's extension into a new category - Shampoos, which was test marketed in the states of AP and Maharashtra. - Launched one variant of soap every year, passing all stages of the NPD gate funnel. Was involved in everything from fragrance development and shortlisting, to product-concept test and packaging and communication development. - Led Godrej No 1's quest for market leadership in Uttar Pradesh, the biggest state/market for the soaps category with success. With this, the brand became the Volume leader in North region, ahead of popular competitor brands like Lifebuoy and Lux.- Led Godrej No 1's re-launch which involved creating and refining the brand map, arriving at a new proposition which led to new communication, development and execution of new packaging, new soap shape.

• 

  Godrej Sara Lee Ltd.

  • Manufacturing
  • 100 - 200 Employee

  • Area Sales Manager

    • Jan 2005 - Mar 2006

    Driving Sales/Topline for the region, as well as distribution targets and ensuring learning & development of the team that I was handling. Handling sales for Thane-Vashi region was an enriching learning experience as Metro markets behave differently from markets like upcountry Uttar Pradesh (my earlier stint). Shift of focus to high-value products and the emergence of Modern Trade as a channel added to that learning.

  • Area Sales Manager

    • May 2004 - Dec 2004

    Effected a turnaround story by leading a team high on talent and skills, but low on morale from poor performance in previous year, to motivate and guide them and end up ranking as the Best performing team in North region in 2004-05. Won the best ASM in North for 'Ambipur Sales Heroes contest' and the Best sales team for highest achievement in Hit coils & refills only added to our confidence as a team.

  • Management Trainee - Sales stint

    • Oct 2003 - Apr 2004

    A great learning experience in a systematic, step-wise manner. Learnt shop-to-shop selling first-hand for a month, handled rural/upcountry sub-stockists for 2 months and then a Super-stockist (distributor) catering to upcountry Kanpur. Gradually moved to fill in as a Field Officer and was responsible for sales & distribution in Kanpur city and 14 upcountry districts. Extremely proud to have contributed to and to be part of the team (Central & East UP) which was adjudged the Best performing team in North for that year.

• 

  Godrej

  • Mumbai

  • Management Trainee

    • Jun 2003 - Sep 2003
    • Mumbai

    Cross functional exposure with 1-2 month stints/projects in Production (at Factory in Pondicherry), Finance, IT etc. While eventually to be absorbed in Sales & marketing, this helped me appreciate the value add by various other departments.