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Bio

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Credentials

  • Pricing Strategy in Practice
    Coursera
    Jan, 2022
    - Apr, 2026
  • Cost and Economics in Pricing Strategy
    Coursera
  • Customer Value in Pricing Strategy
    Coursera
  • Microsoft Excel Data Analysis and Dashboard Reporting
    Udemy

Experience

    • Regional Manager
      • May 2022 - Present
      • Delhi, India

      Sales & Business Development:• Key Account Manager for Ultratech Building Solutions (UBS) PAN India.• State Head for Delhi, NCR and Haryana - Sales and Collections through dealers and distributors • Ensuring sales growth through Dealers, Distributors and Retailers.• Prospecting and Appointing new dealers and distributors in region to drive sales.• Collaborating with Ultratech Building Solutions (UBS) Dealers Pan India for driving sales.• Setting UBS Sales targets for State Heads Pan India and driving sales through weekly reviews.• Collaborating with Ultratech Senior Leadership Team and Territory Managers for ensuring State wise Sales growth.• Driving dealers, distributors and retailers in the region, ensuring sales targets met on monthly basis• Communicating and driving Channel Relationship programs, Product Schemes, One day schemes, TOD, FTS etc.Key Account Management/ Channel/ Dealer Distributor Management/ Relationship Management:• Managing and expanding direct dealers, Xperia showroom, distributors and project dealers.• Key Accounts approach to focus on few accounts with more potential (80/20 approach) • Identifying new dealer & distributor prospects and adding them as new dealers and distributor.• Tracking and driving timely collection of outstanding payments for the entire region.• Ensuring timely resolutions of UBS concerns by liaising with State Heads, Marketing, Customer Care & Finance teams.• Driving secondary and treasury sales through various activities like Plumber meets, retailer/ builder meets, van activity etc.Team Management & Leadership:• Providing necessary training to sales force regarding product presentation and dealer / customer handling• Effectively interfacing with people, managing healthy work environment & inculcating teamwork with high work ethics• Motivating team members and counseling them as and when required.• Doing joint meetings with team members and give them on the job training and constructive feedback.

    • Assistant Regional Manager
      • Jul 2016 - Apr 2022
      • Delhi NCR

      • Successfully completed USHA Leaders of Tomorrow (ULOT) program, increasing Gross Margin by 2.32%.• Moved to ULOT Advanced program for 1-year Management course from IIM, Lucknow.• Managed and expanded direct dealers, Shop in Shop (SIS) and project dealers.• Identified new channel partners/ dealer prospects and adding them as new dealers.• Motivated dealers to achieve TOD and other relationship schemes announced by organization.• Collaborated with Top Architects, Interiors Designers, taking care right from specifications till complete execution of project.• Ensured growth in sales and overall profitability P&L of Exclusive Brand Store• Impacted organization profitability through effectively focusing on high margin products and changing product mix.• Introduced Key Accounts approach to focus on few accounts with more potential (80/20 approach) • Established best practice - ‘Product Features’ to ‘Customer Benefits’ thereby selling high value and high margin products.• Headed Sales for brands: TISVA (Consumer, Architectural, Decorative and Outdoor Lighting); Hunter & Aerolux Lifestyle Fans. • Handed Team to achieve overall sales target.• Prospected and built relationships with existing and new dealers and channel partners• Built strong relationship with architects and builders and get inroads with these accounts to get complete mapping• Provided necessary training to the sales force regarding product presentation and customer handling• Joint meetings with team members and give them on the job training and constructive feedback.

  • ASSA ABLOY Group
    • Gurgaon, India
    • Area Development Manager
      • Nov 2012 - Jul 2016
      • Gurgaon, India

      • Added and maintained relationship with architects, Interior Designers, consultants and meeting the owner to close the deal• Ensured smooth operation of Walmart account pan India, including sales, trainings, and service issues.• Ensured sales and overall profitability of Yale Digital House, exclusive showroom. • Managed sales and marketing operations and accountable for increasing sales growth.• Created market pull through exhibitions & other market promotional activities.• Trained, motivated and guided employees to increase sale and margins in each sale

  • Inside Homes - Kohler
    • New Delhi Area, India
    • Business Development Manager
      • 2011 - Oct 2012
      • New Delhi Area, India

      • Maintained relationship with customers to ensure customer satisfaction and attained referral & repeat business • Developed a network of architects, Interior designers and helped them endorse and specify products• Sold a range of products including Kohler (Bath & Kitchens), Oyster, Dornbracht, American Standard and Tiles• Interacted with Architects and Interior Designers in Delhi and NCR for projects

    • Assistant Manager Operations
      • Sep 2002 - 2011
      • Gurgaon, India

      • Lead the team of Sales Specialists.• Managed & lead the team for excelling sales targets.• Identified need-based training for team and implemented them.• Prepared & presented various weekly & monthly reports on target achievement and plans for next month and quarter.• Successfully completed project on improvement of Time on System, thereby improved efficiency and billable hours.

Education

  • 2002 - 2005
    All India Management Association
    MBA, Business Administration and Management, General
  • 2013 -
    Madurai Kamaraj University
    Post Graduate Diploma in Marketing Management
  • 1999 -
    Delhi University
    Bachelor’s Degree, B. Com Hons.

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Industry Focus. “Manufacturing”

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