Experience

• 

  Alshaya Group

  • Kuwait
  • Retail
  • 700 & Above Employee

  • Omnichannel Marketing Experience Operations Manager | H&M MENA

    • Jun 2023 - Present

    Leading full 360 omnichannel marketing channels planning and execution, working closely with business units per concept, loyalty lead, PR / communications team and performance marketing team.o Providing content, editing , overlooking designs for all concepts campaigns and promotional activations in store and online.o Owning H&M website and app activationsProviding all marketing channels content below to the channel managers; -Organic/paid social ads (ordering, approving, sending for translations) -Organic/paid search ads-Display/ YouTube ads-CRM (Newsletter, push notifications, SMS, WhatsApp)-Campaign briefso Leading production and licensing for online webstores & physical stores o Leading Digital screens refreshes in storeo Leading all in store communication from windows to entrances to POS to cash-desk to lightboxes, /light cubes, mirrors & fitting roomso Host brand and local activations alignment

  • Online Marketing Manager | H&M and COS MENA Online

    • Nov 2021 - May 2023

    H&M and COS Online Marketing Brand ManagementLeading all online marketing operations; planning and execution for H&M App and online transactional websites along with COS online transactional websites.Started to work on market place tamanna.com for H&M, MONKI & COS then successfully launched our official COS MENA online websites:KWT & UAE Nov 2021KSA Dec 2021Along side with our Loyalty H&M Membership program launches at the below dates:UAE Oct 2022KW Dec 2022KSA Feb 2023QAT May 2024Owning all content for online marketing channels, onsite, organic and paid media.

  • Online Marketing Manager | H&M MENA Online

    • Mar 2020 - Oct 2021

    Leading all online marketing operations; planning and execution for H&M App and online transactional websites.Lead H&M online since day one, launches:Kuwait website March 2018KSA and UAE websites June 2018Egypt website November 2019H&M MENA App (KW/KSA/UAE/EGY) October 2020Qatar website and App March 2021•Cross functional•Working closely with brand marketing team, online trading team, performance marketing team, visual merchandising team and host brand.Planning for CRM activities( Newsletters and SMS)Planning for organic/ paid social media activities Commercial planner lead.Planning for new campaigns and promotions on daily basisBP goals with targeted daily sales.Global assortment and alignment with host brand.Working closely with our host brand to align on brand identity and tone voice along with our online trading team; merchandisers, category managers, designers and content team to assure full execution done correctly from all aspects.Also aligning with retail team to be Omni channel as much as possible.As well as working with our marketing performance team with each channel’s lead to get the maximum out of SEO, Paid search, organic/ paid social media, affiliates, influencers and CRM.

  • Online Marketing Executive | Ecommerce H&M MENA

    • Nov 2017 - Feb 2020

    Brand Marketer.Communication Planner.Site Planner.Launched Kuwait, KSA, UAE and Egypt online stores.Weekly website floor sets to highlight fashion newness with quick deals and marketing activities push from all channels.Working Closely with all stakeholders; design team, content team, SEO team and marketing performance team to make sure we’re all giving the right customer experience for online shopping.- Assuring the Omni channel perspective while aligning with retail brand team and global alignment with host brand from product flow to visual merchandising to execution. - Briefing in new arrivals/ promotions copy/assets- Create Marketing Plan and Trading Plan- CRM: creation of sms and emails.- Create temporary Ad copies for promotions and ongoing brand awareness search.-the one who has all accesses for guidelines, toolbox, presets and content. -The communicator: Following up with the management through full procedure for final approvals and sign offs- Auditing all markets websites daily to improve customer journey from A to Z.

• 

  Expression Institute for Private Training

  • Kuwait

  • English Instructor

    • Jun 2018 - Jun 2019
    • Kuwait

    Part time English Instructor.Taught 1 to 1 private classes for students who need to get ready for their big examinations to earn high grades! Along with beginners who need to learn the basics of the language.Also had the ability to handle a 25 students’ class from all age groups to learn grammar, pronunciation and most importantly communication.Types of classes taught:-Freshman 1 and 2- Conversation skills- Ready and writing Different levels for grammar, comprehension and speaking for:1- TOEFL 2- IELTS

• 

  Motiva Advertising Company W.L.L.

  • Kuwait

  • Digital Marketing Specialist

    • Apr 2016 - Oct 2017
    • Kuwait

    -Leading 2 F&B accounts ( American and Arabic cuisines) and 1 gaming Center.Build and execute social media strategy through competitive research, platform, determination, benchmarking, interacting with clients and problem solving.-Plan, Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.- Writing content for blogs, website and social media accounts.-Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights and best practices, and then acting on the information.

• 

  American University of the Middle East (AUM)

  • Kuwait

  • Admission Advisor

    • Dec 2013 - Feb 2016
    • Kuwait

    -Guiding students and parents to the right educational path.- Doing Presentations for new comers.-Attend college fairs and high school events.- Participate in any campus functions related to students.- Targeted with number of students joining monthly.- Following up with students and parents.- Clarifying the admission process with examinations, procedure and all requirements to be able to join the university.

• 

  Gulf University for Science and Technology

  • Kuwait

  • Media Club - Event Planner

    • Nov 2011 - Nov 2012
    • Kuwait

    This was during university years.Contributing in such a club was an add as a student.-Arranged events.- Completed surveys.- Managed the photography.

• 

  Instant Grass International

  • Freelance Assistant Manager

    • Sep 2011 - Nov 2012

    Who didn’t start with a Nokia cell phone?It was this phase where Nokia got to be outdated and “smart phones” started to get popular.Instant grads made me fill surveys by real Nokia users to know why they stopped using Nokia and moves to smartphones like iOS and Android.

• 

  QNET Ltd

  • Egypt

  • Network Marketing Entrepreneur

    • Jun 2010 - Sep 2012
    • Egypt

    -Advertising products, when bought people had the chance to join our business.-We did presentations to clarify and guide each member.-Word of Mouth was the key to reach people and each person collaborated.-Marketing techniques. -It was mostly growing our network until we reached the stage of stability.-Business partnership.

• 

  PH7 Group

  • Kuwait

  • Student Talk Magazine, Intern

    • Sep 2011 - Nov 2011
    • Kuwait

    3 months internshipEarned a grade of A-Responsibilities:- Editing and writing news and events.- Investigating and interviewing students.- Report writing in different forms.