Experience

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  Digikala.com

  • Iran
  • Technology, Information and Internet
  • 700 & Above Employee

  • Corporate Communications Senior Manager

    • Feb 2021 - Aug 2023

    Navigated the challenges and opportunities of working at Digikala, a leading e-commerce giant in MENA. Serving as a Board Member, I acted as a trusted communications advisor to the C-suite and board, building strong relationships and contributing to critical decisions:• Transformed a two-member PR team into a 20-members team comprehensive Corporate Communications department, focusing on all stakeholders and Digikala's reputation and brand image.• Modern Annual Reports, Data Storytelling, and Creating Brand Story Platform: Introduced a culture of publishing annual and specific reports, evolving into a data storytelling platform; About.Digikala aligned with Digikala's brand strategy for transparency and a tech-forward image.• CSR and sustainability: Founded the first CSR platform in Iran, DigiKala-Mehr; facilitating charitable contributions and transparent processes.• Data-Driven Business, Marketing & Communications Plans: Implemented pioneering strategies based on social research with contributions from sociologists and economists, influencing marketing, business, and communication plans.• Social Listening and Research Team: Established a dedicated team to gather public opinion and enhance stakeholder engagement, driving strategic decision-making.• Employer Branding and Thought Leadership: Successfully positioned Digikala as a leading employer brand in Iran and executed strategic initiatives like Digikala Fulfillment Center visits and Rural Business ventures.• SME Marketplace (Boomi-Mahali): Launched a program acting as a marketplace for Iranian rural businesses and SMEs, fostering economic growth and sustainability.• Digikala Explore: Developed a platform, Digikala Explore, scaling the impact of Digikala Fulfillment Center visits and attracting thousands of visitors.

  • Public Relations Manager

    • Apr 2019 - Feb 2021

  • Marketing Communications, PR Supervisor

    • Aug 2017 - Mar 2019

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  TAP30

  • Tehran Province, Iran

  • Senior Digital Marketing & PR Specialist

    • Dec 2016 - Aug 2017
    • Tehran Province, Iran

    Tap30 has been the fastest growing mobile transportation platform in Iran. We aim to simplify people’s lives by revolutionizing the transportation industry. As an Iranian leading company in the sharing economy initiative, Tap30 is committed to work with communities and partners to solve Iran’s transportation, environmental challenges and employment problems using big data-driven, deep-learning algorithms that optimize resources allocation. By continuously improving the user experience and creating social values, we strive to build an open, efficient, collaborative, and sustainable transportation ecosystem.

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  Modiseh

  • Content Manager

    • Apr 2015 - Nov 2016

    Collaborate with a team of 20 Copywriters, Photographers, SEO Specialist and Graphic designerMain Responsibilities:-Collaborate with marketing and design teams to plan and develop site content, style andlayout and generating RACI charts.-Create and publish engaging content, slogan, tagline.-Edit, proofread and improve copywriters’ posts.-Liaise with content writers to ensure brand consistency-Optimize content according to SEO-Use content management systems to analyze website traffic and users engagement metrics-Manage content distribution to online channels and social media platforms to increase web traffic-Develop an editorial calendar and ensure content team is on board-Providing guideline & optimizing procedure in the area of product information andcategory managing (Contents, attributes, photos)- Actively researching, testing and proposing new approaches to improving search engine rankings- Marketing analysis, research keywords and ruining advertisement campaigns in different advertising channels with some tools like: Google Analytic, Google Ad-words planner, Webmaster and ...- Social Media management- Quality Assurance of all Content of the Modiseh websiteMy Main Achievements:-Providing all guidelines Related to whole the materials of the content services- training copywriters- promoting Modiseh.com rank in google (at the first page) in all keywords related tofashion area and Online Shopping in Iran.- Providing Content (photos, description, attributes) for more than 15000 products.-Setting Tags, Meta Tags, Meta Description, LSI and Increasing Conversion Rate fororganic traffic (near 2% of session)

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  National Organization for Development of Exceptional Talents (Sampad)

  • Teacher of Astronomy Olympiad

    • Apr 2009 - Jan 2016

    Instructor for the International Astronomy Olympiad In NODET high schools (National Organization forDevelopment of Exceptional Talents) & others schools.(An international competition held annually by the most Talented students of several countries to measure Their knowledge of astronomy & physics)

• 

  GBG

  • Copywriter

    • Jun 2015 - Dec 2015

    Content marketer, Assessing brands value and Quality Control, Creative Writing

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  Daneshmand Magazine - Nojum Magazine - TV

  • Associate Editor and Science Journalist

    • Jan 2013 - Oct 2015

    - Search Engine (in Persian: موتور جستجو) is the science documentary television series that is broadcasting on Amoozesh Channel. I am executing and presenting in philosophy of science area, science studies and evolutionary history of human. - Nojum Magazine ماهنامه نجوم The leading monthly magazine of astronomy in the Middle East, for more than 24 years. I'm writing regular papers in Cosmology and History and philosophy of Science.- Daneshmand is the oldest Iranian magazine of Science & Technology with a popular attitude. it tries to makes as many people as possible interested in science. Daneshmand has been publishing non-stop since November, 1963. In Persian, Daneshmand means "Scientist". I'm writing regular papers in Science & Technology Studies in that.

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  photopix

  • Freelance Photographer

    • Mar 2005 - 2011