Experience

• 

  Sammy + Nat

  • Web Merchandiser

    • Mar 2021 - Dec 2023

    • Optimized customer shopping experience through management of site navigation, landing pages, product placement, collections and product copy • Maintained digital content, product details and imagery, ensuring all were presented with quality and accuracy• Collaborated with digital marketing agency to ensure that the merchandised products aligned with event themes and overall marketing efforts• Improved website visibility and customer acquisition through implementation of SEO strategies, increased revenue season over season• Executed merchandising strategy for a SKU intensive product assortment • Created and implemented a system for monitoring and replenishing store inventory generating sales reports and ATS reports within inventory management system• Managed photoshoots including shot lists, styling and imagery standards• Coordinated with store visual merchandiser to improve conversion of store merchandise, maintain stock levels and replenish assortment increasing store sales • Worked cross-functionally with production team to complete seasonal master documents including SKU - cost - pricing and product copy

• 

  Pink House Productions

  • Assistant Event Coordinator

    • Jan 2019 - Jan 2021

    • Worked closely with clients to meet event goals, maintain deadlines and resolve complaints or service issues• Negotiated with catering, lighting, photography and sound companies to obtain price quotes and finalize contracts• Scheduled and managed event time lines through explicit and detailed calendars with vendors and clients

• 

  Five 1 Five Showroom

  • FOUNDER/OPERATOR

    • Feb 2003 - Sep 2008

    • Represented emerging apparel brands/licensees such as San Rio, Peanuts and Disney, selling seasonal collections wholesale to East Coast boutiques and Department stores• Secured relationships and negotiated contracts with apparel vendors to establish partnerships• Managed 300+ accounts to develop relationships and grow sales• Exhibited at seasonal trade shows to generate new business and present upcoming seasons to existing customers