Experience

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  Content Marketing Institute

  • Marketing Director

    • Jul 2021 - Present

• 

  mdg

  • United States
  • Advertising Services
  • 300 - 400 Employee

  • Senior Account Director

    • Oct 2017 - Jul 2021

    Managed client relationships and led day-to-day communication on accounts. Built strategic marketing plans and led the implementation of campaign tactics and timelines with the goal of increasing clients’ event attendance. Partnered with the digital marketing team to develop strategy and execute SEM, social media, and display campaigns. Collaborated with the creative team to ensure message platforms and design projects were developed in alignment with strategy. Monitored campaign performance to ensure client goals were achieved, and determined course corrections when necessary.

  • Account Director

    • Oct 2016 - Oct 2017

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  Reed Exhibitions

  • United Kingdom
  • Events Services
  • 700 & Above Employee

  • Director, Marketing Products

    • Jun 2011 - Oct 2015

    Project managed the production of event programs and product guides across 30 events annually, including New York Comic Con, Star Wars Celebration, and the PGA Merchandise Show. Built and maintained collaborative relationships with project stakeholders, including internal customers, external partners, and vendors. Identified and shared best practices for time and cost efficiencies. Supervised and mentored a team of project coordinators and graphic designers.

  • Marketing Director – ISC Events and EMS Today

    • Jun 2009 - May 2011

    Drove events’ marketing strategy, including management of the brands and creative process, translation of customer research into marketing objectives, and ownership of relationships with key industry partners. Built annual marketing budgets and managed them throughout the event cycles. Collaborated with cross-functional teams to ensure execution of the marketing plan. Managed the work of 10 marketing associates.

  • Marketing Manager

    • Nov 2006 - May 2009

    Executed integrated marketing campaigns on trade events and conferences across multiple industries to drive attendance and exhibitor participation. Elements included: email marketing, direct mail, public relations, social media, telemarketing, advertising, referral programs, and grassroots marketing.

  • Marketing & Conference Coordinator

    • Sep 2005 - Oct 2006

    Negotiated barter agreements with media partners to maximize event promotion opportunities. Coordinated correspondence with 125 speakers in the education conference.

  • Sales Support Coordinator

    • Jun 2004 - Aug 2005