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Amena Bakali is a seasoned professional with a strong background in nonprofit management, marketing, and leadership. With a Master of Science degree in Nonprofit Leadership from the University of Pennsylvania, she has honed her skills in strategic direction, budgeting, fundraising, and leadership. A native of Texas, Amena has worked with various organizations, including Islamic Relief USA, Baby Hoopoe, and New York Life, where she has demonstrated expertise in community organization, marketing, and financial analysis. She is proficient in multiple languages, including English, Urdu, and Bangla, and has experience working with global teams. Amena's skills and experience make her a valuable asset in the nonprofit sector, where she can leverage her expertise to drive impact and growth.

Credentials

  • Social Impact Strategy: Tools for Entrepreneurs and Innovators
    Coursera
    Jun, 2019
    - Apr, 2026
  • Project Management Foundations
    LinkedIn
    Mar, 2018
    - Apr, 2026
  • Bill George on Self Awareness, Authenticity, and Leadership
    LinkedIn
    Oct, 2017
    - Apr, 2026
  • Google Adwords Fundamentals
    -
    Mar, 2018
    - Apr, 2026
  • Content Marketing
    HubSpot
    Dec, 2016
    - Apr, 2026

Experience

    • Content Creator
      • Oct 2021 - Present

      Travel Blogger, Content Creator, & Award Travel CoachYou can find me here: www.hassansonholiday.com

    • Master's Practicum, Intern
      • Sep 2020 - Apr 2021
      • Remote

      - Researched grant and funding opportunities for NPO's growth and expansion- Strategized and planned for future youth events and conferences in efforts to retain and engage mentees and mentors during a global pandemic- Helped craft mission and vision in alignment with Executive Director's organizational goals

    • Community Organizer
      • Sep 2015 - Sep 2019
      • Plano, Texas

      - Initiated and led teams in multiple fundraising and marketing efforts for humanitarian relief events- Provided support in planning and coordinating special initiatives, guest speaker tours, event tours, and fundraising programs- Organized annual holiday toy drives in partnership with local nonprofit organizations

  • Baby Hoopoe
    • Mckinney, Texas
    • Founder & CEO
      • May 2015 - Jul 2019
      • Mckinney, Texas

      - Performed market research to determine industry trends, competitor analysis in current and adjacent markets- Created online marketing campaign for multiple product lines- Analyzed startup cost structure and revenue generation mode- Currently manage all aspects of the company's offerings including CRM, Omni-channel strategies and product distribution and fulfillment - Work with influencers to create and enhance content to be used on social media outlets, such as Facebook and Instagram, for audience engagement, product promotions, and brand awareness- Grew the company from a startup to over 200K in sales, in one year, by establishing online stores on Amazon.com and Walmart.com

    • Nonprofit Consultant
      • Sep 2018 - Feb 2019
      • Remote

      - Worked with a global team to establish a vision and roadmap for P2P micro-lending services- Acted as the digital product owner by collaborating with the technology team to drive website and app functionality - Crafted an overall marketing plan for establishing a brand presence in targeted geographical areas through the use of social media- Managed weekly cadence between international stakeholders to drive alignment on project vision and goals- Ran social media campaigns across multiple platforms to increase audience and engagement- Drafted grant letters and funding requests for upcoming corporate projects and sponsorships- Strategized conception of a faith-based crowdfunding platform that connected donors to respective causes

  • New York Life
    • Dallas, Texas
    • Senior Service Assistant
      • Mar 2007 - May 2010
      • Dallas, Texas

      - Created and maintained new and existing client portfolios- Resolved call center inquiries from financial advisors, bank representatives, internal and external wholesalers, and clients regarding Mainstay and Advisor One securities products- Advised financial advisors, bank representatives, internal and external wholesalers, and contract holders and their representatives on contract provisions and related laws, regulatory requirements, and company procedures- Managed special team projects including hands-on training of junior assistants - Obtained NASD Series 11 license (October 2007)

    • Intern
      • Apr 2006 - Mar 2007
      • Addison, Texas

      - Performed FGA's (Financial Goal Analysis) with brokers- Composed portfolio reviews for clients- Compiled reports on performance of mutual funds, IRA's, and other clients' accounts- Reviewed client statements to determine financial standing- Managed client records and accounts

    • Intern
      • Jun 2005 - Dec 2005
      • Richardson,Texas

      - Built and maintained databases tracking information on company profiles, location and size of companies, industry segments, membership status, and representative contact information

Education

  • 2020 - 2021
    University of Pennsylvania
    Master of Science - MS, Nonprofit Leadership
  • 2020 - 2020
    University of Pennsylvania
    Executive Program, Social Impact Strategy
  • 2018 - 2019
    The University of Texas at Austin Center for Professional Education (CPE)
    Certificate, Non Profit Management
  • 2013 - 2017
    Islamic Seminary of America
    Ijazah in Advanced Islamic Studies, Islamic Studies
  • 2002 - 2006
    The University of Texas at Dallas
    Bachelor’s Degree, Political Science

Suggested Services

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Industry Focus. “Nonprofit Organization Management”

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