Experience

• 

  The University of Auckland

  • New Zealand
  • Higher Education
  • 700 & Above Employee

  • Communications and Marketing Manager, Campus Life

    • Mar 2019 - Present

    Oversees a team of 9 people (6 advisers, 3 graphic designers), who collectively drive the marketing and communications strategies for the portfolios within Campus Life, including:- Accommodation - Student Engagement and Wellbeing- University Health and Counselling Services- Student Equity- Student Disability Services- Sport & Recreation- Commercial Services (Events, Conferences, Retail, Campus Store, Goldie Estate)- Early Childhood Centres

  • International Marketing Adviser

    • Nov 2016 - Mar 2019

    - Strategic planning, content development, stakeholder engagement, analytics and reporting- Responsible for all digital international recruitment campaigns to promote the University's brand, programmes, and events- Management of the University's China social media accounts (WeChat, Weibo, Youku) with oversight of two assistants- Relationship management with domestic and international agencies, suppliers, external partners and higher education organisations - Development of the University's recruitment marketing plans across China, India, Malaysia, USA, Southeast Asia, Latin America, and Europe- Collaborating and advising University marketing teams (faculty and service divisions) on content strategies to target international markets- Developing collateral such as print ads, brochures, presentations, videos, and other assets for international student recruitment and engagement- Reporting and data analysis on all International Office digital performance across campaigns and websites (Google AdWords, Facebook, Google Analytics/Data Studio)- Ensuring all International Office marketing initiatives align with the University branding- Supporting the international marketing manager with department budget, planning and management (2IC)Worked in a project-based contract role during November and December 2016 before becoming full-time in February 2017.

• 

  Eastwick

  • San Francisco Bay Area

  • Associate

    • Feb 2015 - Jun 2016
    • San Francisco Bay Area

    - Partnered with clients to create and implement dynamic communication campaigns that closely aligned with company-specific business goals and objectives- Built relationships with tech and business journalists and analysts to position clients as go-to thought leaders in their respective industries, secure coverage and create brand awareness- Worked closely with internal and client teams to develop storylines and media strategies- Executed media strategies – including media list and pitch development, outreach, briefing materials, coverage tracking & reporting- Created detailed tracking tools to project manage on-going strategies/campaigns- Managed speaking and award programs to increase clients’ thought leadership and brand recognition across a variety of industries and regions- Wrote speaking abstracts, pitches, award submissions, messaging and other written content- Developed weekly, monthly and quarterly measurement reports to reflect client coverage, industry share of voice, competitor movement and other metrics to inform strategies- Served as a mentor to junior team members across client teams – including training, oversight of their work and providing feedback for development- Client experience includes: Agari, BMC, CoSMo, Dialpad, Facebook AdTech, Neustar, ThoughtSpot- Industry experience includes: advertising technology, business intelligence/analytics, enterprise software, complex modeling systems, and marketing, data and security services- Started as an Account Coordinator, receiving a promotion to Associate after six monthsEastwick Awards*Named 2015 Tech Agency of the Year by The Holmes Report**Recognized as Agency of the Year 2015 by Business Intelligence Group**2015 Inc. 5000 Fastest Growing Companies**2015 In2 SABRE Awards - Tech Agency of the Year**PR News: Agency Elite - Best Education and Training, for Eastwick Education**PR News: Platinum PR Award Recipient*NOTE: Eastwick was acquired by Hotwire PR in September 2016.

• 

  The David and Lucile Packard Foundation

  • United States
  • Philanthropic Fundraising Services
  • 200 - 300 Employee

  • Communications Associate

    • May 2014 - Nov 2014

    - After a two month leave for personal travel, resumed planning and executing the Foundation’s on-going 50th anniversary activities – including a local open house, climate workshop, media tracking, and other additional digital products for their website- Project managed the team’s piece of a Foundation-wide document migration from server-based to cloud-based work style – including the creation of a photo management plan- On-boarded and trained my successor for the communications assistant’s duties

  • Communications Assistant

    • Apr 2011 - May 2014

    - Managed all outreach and relations, internal and external, surrounding the Foundation’s newly built Net Zero Energy and LEED Platinum headquarters- Launched the Foundation’s first Twitter feed to communicate about the building- Developed web pages and collateral material to engage targeted audiences on building’s design goals, progress and achievements (videos, brochures, resource lists, graphs, case study)- Wrote and implemented a communications plan and messaging surrounding the Foundation’s announcement of Net Zero Energy Building operation and certification- Planned and managed all building-related events – including the grand opening, Net Zero Energy celebration, on-going community tours and open houses, and award ceremonies- Gained a thorough understanding of organization-wide operational sustainability by participating and leading the Foundation’s sustainability committee- Worked to improve internal communications through restructure and content management of the Foundation’s intranet to reflect organization-wide goals- Managed the Foundation’s external website during interim periods- Managed of the Foundation’s brand through press release and newsletter distribution, media tracking, logo requests, and all inquiries (general, media)- Coordinated all scheduling, travel arrangements, expenses, invoices, annual budget creation and management, and contract management and compliance

• 

  University of Cincinnati

  • San Jose, CA

  • Data Collector

    • May 2009 - Sep 2009
    • San Jose, CA

    - Managed surveys and data collection for a San Jose Juvenile Court program that participated in a nation-wide study on the effectiveness of juvenile drug rehabilitation as an alternative sentence to misdemeanor and felony offenders- Navigated mutiple court systems to match the demographics of juveniles in and out of the program to compare drug-user relapse during or after rehab as a function of varying risk factors- Maintained relationships with survey participants, their parents, the Head of Probation, the UC researcher, and related probation officers to obtain information and provide updates- Created instructional guide for predecessor outlining where survey information could be found throughout the court’s systems and files