Experience

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  HawkSoft

  • Portland, Oregon Area

  • Executive Director, User Group

    • Aug 2018 - Present
    • Portland, Oregon Area

    • Develop relationships with industry (Insuretech) partners• Work in conjunction with the Board of Directors to ensure HUG is meeting the needs of its members and growing it’s membership• Serve as liaison between the HUG Board and HawkSoft• Lead core planning meetings across planning groups to develop comprehensive agendas for conferences and meetings • Manage all aspects of all conferences, meetings, and events• Manage all user group communications, strategies, blogs, etc.• Works closely with HawkSoft’s marketing department to identify opportunities for collaboration• Create and deliver ongoing reports on attendee numbers, campaign results, etc• Responsible for keeping website current and active• Plan and execute extensive multi-touch marketing campaigns • Responsible for all exhibitor sales – quadrupled revenue in 1 year• Project management including budget management, vendor sourcing and management, project plan management, prioritization and issue escalation• Create opportunities for membership growth – grew membership by 100% in 1 year, 300% in 3 years• Manage event logistics, creative design, content development, budget management and reconciliation

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  American College of Obstetricians and Gynecologists (ACOG)

  • Greater Denver Area

  • Exhibit Manager (Contractor)

    • Aug 2013 - Aug 2018
    • Greater Denver Area

    • Assist Association Manager with all professional development conferences and meetings for up to 250 OB/Gyn physicians in Colorado (with over 800 members)• Manage exhibitor databases, communications, monthly newsletter, and local marketing materials

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  Self Employed Marketing Professional

  • Greater Denver Area

  • Marketing Contractor

    • Dec 2006 - Jan 2010
    • Greater Denver Area

    • Qortex, LLC – Contracted to write high-level, Microsoft-standard case studies showcasing project details, management, and successes. Also re-wrote all content for their new corporate website. (2009-2010)• Society of Certified Senior Advisors (CSA) – Contracted to manage lead generation efforts and identify new industries to serve, including data collection and analysis of lead potential (2007-2008)• Interlink Group, LLC (now EMC2) – Contracted to design Interlink’s annual report on a contract basis, a 4 month project (2006)

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  American Classifieds

  • Lakewood, CO

  • Circulation Manager & Special Marketing Projects Manager

    • May 2005 - Dec 2006
    • Lakewood, CO

    Responsible for managing all circulation and distribution activities, as well as special marketing activities, for a free publication. Specific responsibilities included: • Developing strategies for increasing circulation – increased from 1,600 locations to 2,200• Managing distribution, including a Distribution Manager and 20 drivers• Assisting publisher on as-needed basis for special marketing projects designed to increase sales• Drove sales during down periods, increasing revenue drastically• Managed staff during publisher/president’s vacation weeks

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  Microsoft

  • Denver, CO DTC

  • Area Marketing Manager

    • Mar 2004 - Mar 2005
    • Denver, CO DTC

    Responsible for managing all Microsoft Rocky Mountain SMS&P (small-medium businesses + partners) marketing events, initiatives, and campaigns, partner events, etc. and executing on national and regional marketing initiatives. Specific responsibilities included: • Developing and executing Rocky Mountain district direct marketing campaigns and events• Evangelism and communication of go-to-market marketing plans with partners• Execution of both partner-led and Microsoft-led seminars and events - primarily Denver and SLC, including quarterly partner event - coordinating all logistics, speakers, etc.• Budget management• Meeting with top-tier partners on an ongoing basis to ensure alignment with Microsoft objectives• List strategy, management, and purchasing• Managing marketing calendar• Field & Partner Communications• Developing of Area Marketing Plan to meet sales and partner objectives and priorities along with current GTM (Go-To-Market) campaigns• Highlight: Drove attendance at all key customer events and boosted revenue pipeline

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  Dell EMC

  • Centennial, CO

  • Marketing Coordinator (Interlink Group, acquired by Dell EMC)

    • Jan 2000 - Mar 2004
    • Centennial, CO

    Responsible for information technology consulting firm’s marketing activities. Responsibilities included:• Developing annual report (completed 2002 and 2003)• Maintaining and updating company’s corporate internet site using CMS • Developing marketing collateral for company offerings, including .NET training courses, Enterprise Portal services, Security services, etc.• Event planning and management, and tradeshow and seminar coordination, specifically for joint Microsoft/Interlink events• Managing company’s proposal process, including editing, design, and content development• Writing case studies, press releases, and corporate communications (intranet, etc.)• Identifying ad and award opportunities, including completing IT industry award applications• Maintaining company’s portal (leveraging SharePoint), including news/story content and company document management• Working with Executive team, dedicated to investor relations to prepare shareholder/Board presentations, including industry trends/research • Responsible for desktop publishing and designing corporate collateral and designing/developing corporate sales force pitches/presentations• Developing regional marketing campaigns, including results and reporting mechanisms• Assisting in the coordination of a re-branding effort – identifying new corporate image

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  MGMA

  • Centennial, CO

  • Administrative Support Assistant

    • Feb 1993 - Jun 1996
    • Centennial, CO

    Responsible for desktop publishing, database management, and administrative support functions for a national association for health care administrators with more than 15,000 members. Responsibilities included:• Desktop published, designed, and edited more than 15 quarterly newsletters, brochures, membership promotional materials and directories• Maintained membership databases and information• Coordinated, produced, and collected survey data