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Credentials

  • Business Analysis for Project Managers
    LinkedIn
    Mar, 2024
    - Jun, 2026
  • Building a Stellar Employee Experience
    LinkedIn
    Apr, 2023
    - Jun, 2026
  • Employee Experience
    LinkedIn
    Mar, 2023
    - Jun, 2026
  • Employee Experience in a Hybrid Business World
    LinkedIn
    Mar, 2023
    - Jun, 2026
  • Certificate in HR and People Analytics with Metrics in Excel.jpg
    Udemy

Experience

    • Bosnia and Herzegovina
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Employee Experience Manager
      • May 2023 - Apr 2024

      *Creating and maintaining the internal communication channels with employees: Led the end-to-end development of company newsletters, overseeing the entire process from planning to content creation. *Ensured effective communication of critical updates, events, and achievements, contributing to heightened internal engagement.*eNPS (Employee Net Promoter Score) Management: Strategically led the eNPS survey process, overseeing the collection and analysis of employee feedback to assess job satisfaction and identify areas for improvement. Implemented action plans based on feedback to enhance the overall employee experience.*New Hire Onboarding: Directed the seamless onboarding of new employees, emphasizing a smooth integration into company culture and processes, contributing to higher retention rates. Implemented enhancements by meticulously mapping and evaluating the process, identifying gaps, and establishing measurable criteria for tasks and completion rates.*Established a comprehensive People Analytics Dashboard utilizing Google Sheets automation, providing real-time insights into employee metrics.*Conducted regular analysis of employee feedback data to identify trends, areas for improvement, and opportunities for enhancing the overall employee experience.*Benefits Administration/ Perks and benefits

    • Talent Management Specialist
      • Dec 2021 - Apr 2024

      *Product Owner of the internal tool Engagement App: Spearheaded the ownership of the Employee Engagement app, leading the development and implementation of strategies to boost its adoption among employees. Successfully liaised with vendors, tracked engagement metrics, and generated insightful reports.*Benefits Administration: Managed all aspects of employee benefits within the company, ensuring comprehensive and competitive packages. Collaborated with providers, resolved inquiries, and continuously reviewed and optimized benefit offerings. Enhanced utilization of health insurance benefits by 90% through diverse communication initiatives with employees.*Employee Recognition: Organized and tracked employee birthdays and work anniversaries, fostering a culture of appreciation.

  • beebee
    • Bosnia and Herzegovina
    • Chief Executive Officer
      • Feb 2021 - Nov 2021
      • Bosnia and Herzegovina

      *Established and monitored KPIs, including rides, credit cards, total payments, used credit, and consumption. *Achieved an increase in user subscriptions and the number of rides.*Awarded "Idea of the Year" *Created and implemented B2B packages (monthly, yearly)*Created and implemented B...

  • Wurth BH d.o.o.
    • Bosnia and Herzegovina
    • E-business/ Digital Marketing Manager
      • Sep 2020 - Feb 2021
      • Bosnia and Herzegovina

      *Strategic Digital Marketing Leadership: Directed the strategic planning and execution of all digital marketing activities, encompassing email marketing, display advertising, programmatic advertising, association marketing, SEO/SEM, retargeting, and more across web and mobile channels.*Campaign P...

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Director
      • Jul 2014 - Sep 2020

      *Provided visionary direction to marketing and sales teams, achieving a remarkable 40% increase in company profits.*Team Management: Directed an 8-member team across two sales units, overseeing shifts, sales, and marketing, and nurturing a productive and motivated work environment. *Successfully launched two sales units in Sarajevo's most frequented shopping centers.* Formulated and executed impactful marketing campaigns, elevating brand awareness through dynamic campaigns and videos. Achieved substantial growth in coupon sales, page traffic, user numbers, transactions, and overall company visibility.*Customer Service Improvement: Introduced online chat, customer education initiatives, and enhanced customer support, leading to an impressive 87% reduction in customer waiting time for query resolution.*Sales Analysis and Growth Strategies: Conducted sales analysis, identified revenue-generating strategies, and enhanced tourist arrangements and offers.*Data-Driven Insights: Utilized Google Analytics to analyze user habits, informing strategic planning and decision-making.*Business Development: Initiated and managed revenue-generating projects, collaborating with key local and international stakeholders, such as Nextbike, Kupikartu, Visa, and CashBack.*E-commerce Payment Boost: Successfully increased online card payments through various projects and collaborations with Unicredit Bank.*Government Initiative: Spearheaded a project with the Federal Ministry of Environment and Tourism to stimulate domestic tourism and support tourist caterers affected by Covid-19.

    • Administrative Officer
      • Oct 2012 - Jul 2014

      *Provided crucial support in preparing documentation for administration and accounting functions within the company.*Managed customer support operations, ensuring high-quality service delivery and resolving inquiries effectively.*Oversaw website content management, ensuring accuracy and relevance to support the company's online presence.*Played a pivotal role in brand strengthening and acted as the marketing manager, contributing to increased brand visibility and customer engagement.

    • Administrative Assistant
      • Jan 2008 - Jan 2011
      • SARAJEVO

      Collaborated with AECID from Madrid to manage all administrative documentation and project monitoring activities.Assisted in the coordination of the project "Strengthening police capacities in BiH in the fight against organized crime," which involved close collaboration between the Tech...

Education

  • Univerzitet u Sarajevu - Ekonomski fakultet
  • British Council Sarajevo
  • CEH - Centro de Estudios Hispanicos
  • 2021 - 2021
    Academy for Women Entrepreneurs (AWE)

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Industry Focus. “IT Services and IT Consulting”

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