Experience

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  WestRock Company

  • Enterprise Marketing Project and Program Manager

    • May 2022 - Present

    • Provide support to Account-Based Engagement by running audience-specific campaigns• Ensure Growth Marketing initiatives and campaigns are delivered on time and within project budgets by conducting kick offs, guiding stakeholders through the newly established campaign framework process and keeping the teams informed.• According to the overall strategy, coordinate the implementation of timelines, budgets and leveraging resources for copy and content.• Manage print and production of related campaign and marketing materials• Manage day-to-day activities, external vendor relationships, and internal stakeholder meetings as needed.

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  Monster Lead Group

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Lead Operation Project Manager

    • Jan 2022 - Mar 2022

  • Testing Manager

    • Apr 2021 - Jan 2022

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  M Agency

  • Tacoma, WA

  • Marketing Account Manager

    • Feb 2018 - Mar 2019
    • Tacoma, WA

    • Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers and fulfillment services• Plan, organize and execute programs that generate new prospects and advanced existing opportunities for the sales team• Manage $150K marketing budget used to optimize local business marketing • Develop and implement target account strategy to support account based selling

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  Nordstrom

  • Greater Seattle Area

  • Marketing Operations Project Manager - Beauty

    • Oct 2014 - Feb 2018
    • Greater Seattle Area

    • Led operational strategy with marketing business partners to increase entry transaction with an increase of +41% year over year• Managed multi-channel and multi-program campaign launches, taste maker events, and contest • Drove improvement in operational performance and initiatives to further enhance the customer shopping experience both in-store and on-line• Determined and monitored project schedules, progress and costs to ensure that results were delivered on time and within budget• Managed annual marketing budget of $4MM• Established constructive communication channels with key stakeholders• Delivered transparent updates across teams regarding decisions, timelines, and tasks

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  Merrill Corporation

  • Seattle, WA

  • Brand Project Manager (Contractor)

    • Apr 2014 - Sep 2014
    • Seattle, WA

    • Oversaw planning, implementation, and tracking of short- and long-term marketing plan, including scope and objectives• Identified and implemented organizational growth strategies, including results and evaluation for branded programs and marketing events• Facilitated integrated marketing strategies across social media, virtual, and direct-to-consumer platforms

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  Eddie Bauer

  • Bellevue, Washington

  • Retail Marketing Manager

    • Jul 2012 - Apr 2014
    • Bellevue, Washington

    • Developed and implemented annual and seasonal multi-channel marketing and brand programs• Built and reinforced the brand, attracted new customers at POP, and drove sales• Assisted sales manager with 12%+ revenue growth, aligning target revenue plans to sales plans with customized product assortment• Developed and managed direct mail campaigns, seasonal calendars, and consumer-engaging toolkits with a collective impression of 1.2MM viewers• Built partnerships with external and internal, retail operational, merchandising, and creative cross-functional teams to ensure seamless integration of messaging, offer, and execution• Managed $2MM budget and staff for in-store/OOH initiatives

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  Under Armour

  • Baltimore, MD

  • Account Marketing Manager

    • Jul 2007 - Jul 2012
    • Baltimore, MD

    • Promoted from Senior Production Planner, Apparel and Accessories in 2009• Developed retail focused in-store solutions, merchandising strategies, and point-of-sales fixtures within my portfolio of 35 PGA stores, 65 Division I College & Universities, Pagoda in NYC, and 10 City Sports locations along the east coast• Managed internal design and production planning of multiple campaigns, and facilitate creative marketing brief development• Managed budgets for in-store/OOH initiatives up to $3M, as well as staff

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  American City Business Journals

  • Circulation Marketing Coordinator

    • Jun 2004 - Jan 2006

    Selected to perform duties as active director for six-month period. Managed data for new subscriptions, renewals, and single copy sales. Developed several new grass roots ad direct mail projects to increase circulation. Provided customer service, problem solving and maintained daily reports. Developed various media advertising campaigns. Arrange branding opportunities by implementing several events and programs.