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Amber Xu

Brand Ambassador at CALIWATER
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Content creator and communications professional with experience in brand activation, content creation, and editorial management.
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Location
San Francisco Bay Area, US
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Bio

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Amber Xu is a seasoned content creator and communications professional with experience in brand activation, content creation, and editorial management. She has worked with prominent companies such as CaliWater, Lucid Motors, and UCLA Radio, and has a background in teaching rock climbing and editing writing for publication. Amber holds a Bachelor of Arts degree in Communication from UCLA and is certified in Dive Certification from SSI Scuba Schools International.

Credentials

  • Dive Certification
    SSI Scuba Schools International
    Sep, 2022
    - Apr, 2026

Experience

  • CALIWATER
    • Los Angeles Metropolitan Area
    • Brand Ambassador
      • May 2024 - Present
      • Los Angeles Metropolitan Area

      Content creation for TikTok and Instagram Brand activation events

  • Lucid Motors
    • Internal Communications Intern
      • Mar 2024 - Present

      Incoming

  • UCLA Radio
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Press Manager
      • Dec 2022 - Jan 2024

      Manager & editor-in-chief for UCLA interdisciplinary arts media outletCurating selection of fresh and disruptive performance artists to spotlight Providing data-backed creative and artistic direction for an audience of 8,000 (Instagram)Revamping content marketing processImplemented writers’ digest and new Instagram post format (using Adobe Creative Suite) to increase public interest Liaison between artist PR and UCLA writers, managing 40+ PR requests per weekCoordinating press coverage and public exposure for shows and eventsHiring new writers and promoting talent for continuous organization evolution

    • Editor, Staff Writer
      • Sep 2022 - Dec 2022

      Writing about art, community engagement, and performance art criticism Keeping the pulse of students’ interest and abreast of developing cultural and artistic trendsSelecting artists to review, interview, and photograph Editing others’ writing and green lighting for publication

  • Touchstone Climbing
    • Berkeley, California, United States
    • Rock climbing instructor & belay staff
      • Jun 2023 - Oct 2023
      • Berkeley, California, United States

      Teaching rock climbing classesClient relations

Education

  • 2021 - 2025
    University of California, Los Angeles
    Bachelor of Arts - BA, Communication, General

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Entertainment and Leisure”

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