Experience

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  FEDERICI BRANDS LTD

  • Wilton, CT

  • Assistant Vice President, Digital Advertising & Social Media

    • Jul 2023 - Present
    • Wilton, CT

    Lead the ever-changing digital advertising landscape including Meta, TikTok, Pinterest, Google, Bing, YouTube, & AmazonPlan, optimize and analyze the overall digital strategy for Color Wow Hair on D2C, Amazon, Sephora and other retailersLead the team on organic social & influencers Oversee the production team for new product content, organic social content, live content, advertising content and ambassador contentCompile strategic budget and forecasts to stay on top of the unpredictable viral content generated by influencers and organic social, especially in light of TikTok

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  Federici Brands LLC

  • Wilton, Connecticut

  • Executive Director of Social & Digital Advertising

    • Sep 2016 - Aug 2023
    • Wilton, Connecticut

    Head of all organic/paid social & digital advertising touch-points for Color Wow Hair

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  Naked Communications

  • Greater New York City Area

  • Social Media Director, Naked NY

    • Jul 2015 - Aug 2016
    • Greater New York City Area

    Set and implement the social strategy and content calendars for multiple brands across all social platforms Define the best practices and analyze metrics of success in the social spaceCollect, analyze and report on social media and traffic data on a weekly basisDetermine social goals for each client and catalog social media benchmarks for campaigns and eventsMonitor and grow the social audience through quality content and paid mediaPropose and monitor monthly budget based on goals, campaigns and creative content Identify, interact and negotiate contracts with influencers for brand initiatives, audience growth and engagement Collaborate with creative team and brand manager to create and optimize content for social – from topics to events to designTeam up with technology teams to optimize on-site social experienceManage and admin third party vendors (Synthesio, Hootsuite, Offerpop, Talkwalker, Simply Measured, etc.) Identify new partners and vendors for optimization and innovation

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  Brides.com, Shape.com, Womenshealthmag.com

  • Online Contributing Writer

    • Jul 2014 - Jul 2015

    Pitch, write and create multiple posts per week covering fashion, beauty, fitness, nutrition and relationshipsProduce images by staying in close contact with major fashion companiesDevelop sources in a wide variety of fields to serve as experts for each piece Author a personal “Real Bride” blog series for Brides.com on my wedding that includes fashion tips and advice Promote posts through all social media platforms

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  Citizen Watch Company

  • Curator, Co-Authorship Wall

    • Mar 2015 - May 2015

    Develop a bridal themed display for the flagship store’s summer “Co-Authorship Wall” including product, images and videosPitch original ideas and store layout to the VP of Marketing and present a timeline for completionProduce photo and videos shoots to display in-store for the May-July exhibit Stimulate interest around the exhibit by developing a social media campaign and arranging an in-store sweepstakesCompose content for the Citizen blog to accompany the exhibit

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  holichicbymegha.com

  • Freelance Copywriter

    • Feb 2015 - Mar 2015

    Develop the voice of a start-up clothing line: a modern interpretation of classic Indian wearWrite all copy for the website including "About Our Label"Research inspiration behind the collection and inject it into the copyCreate content strategy approved by the designer, creative director and director of operations

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  Footwear News and Footwearnews.com

  • Freelance Athletic Writer

    • Jan 2015 - Feb 2015

    Wrote two published print articles interviewing top executives in the athletic footwear industryCollaborated with the web team to write quick, timely pieces based on social media’s trending topics

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  SELF MAGAZINE

  • United States
  • Book and Periodical Publishing
  • 700 & Above Employee

  • Accessories Editor

    • Oct 2012 - Jul 2014

    Cover the accessories market from high end to affordable including handbags, footwear, sunglasses, hats, scarves, belts, watches, costume and fine jewelryAttend market appointments and conduct desksides every season to preview new linesCompose a trend report every season Produce monthly web content to accompany in book storiesMaintain a social media presence year round, including original content during fashion weekFacilitate sample requests for shoots and edit based on story directionPitch monthly accessories pages including “Obsessed” to my fashion director and editor-in-chiefCoordinate SELF’s first accessories well story Represent SELF at New York Fashion Week and trade shows including Baselworld and CoterieCreate, write and star in television segments including The Couch and New York LiveManage and supervise fashion assistants including delegating market responsibilities Mentor accessory assistant to help her grow as a market editor

  • Associate Accessories Editor

    • Jan 2011 - Oct 2012

    Worked closely with the accessories director in covering the high end and bridge market Spearheaded coverage of the affordable, bridge, sunglasses, hat, scarf and belt market Pitched monthly story ideas such as the “See Worthy” pastel sunglasses page in June 2012 Researched new designers to stay abreast of evolving trendsGenerated weekly original content to the SELFstyle blogMentored over 100 fashion interns - recently creating a weekly fashion news project Implemented a cost cutting solution for messenger budgets

  • Accessories Assistant

    • Jan 2008 - Dec 2010

    Managed sample trafficking by keeping an accurate log of all pieces entering and exiting the closetCreated a new cataloging system that succeeded in minimizing lossMaintained fine jewelry cataloging, pickups and insuranceCoordinated all messenger pickups and shipments for shootsCorresponded with designers to ensure prompt returnsVerified all credit information by identifying designers and providing contact informationInterviewed, hired, trained and delegated responsibility to all fashion department interns

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  Milford Daily News

  • Milford, Massachusetts

  • Reporter

    • Nov 2006 - Nov 2007
    • Milford, Massachusetts

    Covered Norfolk and Worcester CountyPitched and wrote at least 10 published articles a week covering the cops and court beatBrought fresh new ideas including immediate web content as the team’s youngest reporter Developed and produced the newspapers’ first online video which received unprecedented hits