Experience

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  Silver Hills

  • Abbotsford, British Columbia, Canada

  • Content & Copy Manager

    • Jul 2019 - Present
    • Abbotsford, British Columbia, Canada

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  A & A Customs Brokers

  • Surrey, BC

  • Content Marketing Manager

    • Apr 2018 - Jul 2019
    • Surrey, BC

    Performed extensive analysis of non-CRM customer data to develop an insight-based picture of A & A’s ideal customer profile. Championed the use of customer interviews and surveys to understand the buyer journey, craft personas, draft and test A & A’s value proposition and unique selling proposition to create the strategic foundation for business growth, as well as future marketing, content marketing, CX, and sales strategies.

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  Vega

  • Burnaby, BC

  • Content Manager / Content Marketing Manager

    • Dec 2008 - Nov 2017
    • Burnaby, BC

    Vega — the company, the brand, and its line of plant-based nutrition products — expanded and evolved during my nine-year employment. So did I. In my early years with Vega, it was a fast-growing start-up, whose lean marketing organisation demanded an entrepreneurial mindset, so my marketing role was broad-based and growth-oriented. I took on everything, from creating email acquisition programs, to developing trade materials, to managing packaging production. As annual sales grew — from $8M to $170M — my skills in writing, editing, and managing the voice of the brand emerged and matured. Content marketing strategy, content marketing management, and content strategy then became the focus of my work. Content Manager / Content Marketing Manager – 2015 – 2017Content Specialist / Supervisor – 2013 – 2015 Marketing Specialist – 2008 – 2013

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  Potters Guild of British Columbia

  • Editor (BC Potters Newsletter)

    • Aug 2006 - Feb 2008

    Designed and produced BC Potters, the Potters Guild of British Columbia (PGBC) newsletter (published 10 times yearly); wrote editorials and articles; edited all written submissions; contributed to the PGBC Communications Committee.

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  Dyrand Systems

  • Marketing Manager

    • 2007 - 2008

    Produced all marketing and collateral materials; evolved visual brand and brand standards; wrote content for web, white papers, email marketing, and collateral materials; managed search engine marketing campaigns through Google AdWords and other PPC networks; developed landing pages; managed and maintained DyrandSystems.com; developed and managed direct response marketing programs; wrote, designed, and published Bits N’ Bytes (Dyrand Systems monthly print customer newsletter); planned and coordinated events.

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  Kairos Designs (formerly GAIA Designs)

  • Marketing Manager

    • 2005 - 2007

    Prepared and implemented the marketing plans for both KAIROS Designs and Tutta Mia (a brick-and-mortar retail subsidiary of KAIROS Designs); managed media relations; designed, wrote, and published monthly email newsletters; planned and coordinated events, including trade shows and product launches; developed all marketing materials (signage, collateral, sales tools); created and managed all content for Kairos-Designs.com, and designed, developed, created content, and managed Tutta-Mia.com; fulfilled orders and supported production for KAIROS Designs handbags.

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  BC Persons with AIDS Society

  • Vancouver, Canada Area

  • Communications Coordinator

    • 2004 - 2004
    • Vancouver, Canada Area

    Supported public relations initiatives, advertising and event management; contributed to graphic design and production; created and developed databases of the British Columbia Persons With AIDS Society (BCPWA)’s peer organisations and media contacts to support communications initiatives; various administrative tasks.